Mo.De. Motivational Design: Motivational Hooks
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Mo.De. Motivational Design: Motivational Hooks
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How can you fill the gap between your users and the social software you're building? You have to understand that behavior is a consequence and not a cause. Welcome to Motivational Hooks and the methodology, Motivational Design (Mo.De.). Authors: G. Giacoma, D. Casali
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Mo.De. Motivational Design: Motivational Hooks
- 1. Is there a good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
- 4. SOCIAL NETWORK it’s a network of people
- 5. SOCIAL NETWORK it’s a network of people psychological complex and social systems dynamics
- 6. How does a social network work?
- 7. How does a social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
- 8. it’s a network of people psychological complex and social systems dynamics motivation
- 10. MOTIVATION
- 11. MOTIVATION “It’s a dynamic factor of animal and human behavior that activates and directs towards an objective”
- 13. RELATIONAL MOTIVATIONS “They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
- 14. RELATIONAL MOTIVATIONS Competition Excellence Curiosity Affection
- 15. Competition Imposition Aggressivity Confrontation
- 16. Excellence Self-esteem Approval Acknowledgment
- 17. Curiosity Exploration Knowledge Gaming
- 18. Affection Group Sharing Protection
- 20. RELATIONAL MOTIVATIONS ? SOCIAL NETWORK
- 21. RELATIONAL MOTIVATIONS INTERFACE? SOCIAL NETWORK
- 22. RELATIONAL MOTIVATIONS MOTIVATIONAL HOOKS SOCIAL NETWORK
- 23. “Technology is an enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
- 24. Relational Motivations Motivational Functional Hooks Needs Social Usability
- 25. shall we play?
- 26. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 27. Author name 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 28. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 29. Profile 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 30. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 31. Hint 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 32. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 33. Vote 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 34. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 35. Top users 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 36. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 37. Trust 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 38. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 39. Badges 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 40. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 41. Suggestions 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 42. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 43. Invites 1. Competition 2. Excellence 3. Curiosity 4. Affection
- 45. details matters!
- 46. whoops!
- 47. Relational Motivations Motivational Functional Hooks Needs Social Usability
- 48. Relational Motivations Motivational Functional Hooks Needs Social Usability
- 50. what do you think?
- 51. Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’ Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it