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Digital Culture
when digital takes over
web 0.0

Developing the internet
web 1.0

The world wide web is born
web 1.0

The world wide web is born
www1991 - Tim Berners Lee
web 1.0

READ - only
1993 - first web browser
web 1.0

READ - only
web 1.0

READ - only
Internet

Succes!?web 1.0

The internet bubble
Internet

Succes!?web 1.0

The internet bubble
Internet

Succes!?Today

A new bubble?
Internet

Succes!?Today

A new bubble?
Internet

Succes!?Today

A new bubble?
Internet

Succes!?Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
Today

A new bubble?
web 2.0

Participating web
web 2.0

Participating web
2004
2006
web 2.0

Participating web
web 2.0

Participating web
web 2.0

Participating web
Traditio
nal 

Publishi
ng
Social 

Publishi
ng
Interacti
on
1998 2006 2016
DAYS HOURS MINUTES
100D 10K 10M
web 2.0

Participating web
web 2.0

Participating web
web 2.0

Participating web
Belgium
web 2.0

Participating web
Belgium
web 2.0

Participating web
Belgium
web 2.0

Participating web
Belgium
not more
than 6h
within 6h within 1h
77% 85% 65%
web 2.0

web 2.0

Participating web
web 2.0

web 2.0

web 2.0

Mobile society
web 2.0

Mobile society
web 4.0

Mobile web
web 4.0

Mobile web
From “move-ability”
web 4.0

Mobile web
To “We bring it along all the
time”
web 4.0

Mobile web
Smart, portable, personal,
c o n t e x t - a w a r e ,
multifunctional devices …
web 4.0

Mobile web
Smart, portable, personal,
c o n t e x t - a w a r e ,
multifunctional devices …
which can be used to make a
phone-call
web 4.0

Mobile web
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution is slowing down
web 4.0

Mobile Revolution is slowing down
Hype Cycle
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
Something strange
happened while we
switched to mobile
screens…
Video Then
web 4.0

Mobile Revolution
Video Then Video Now
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Mobile Revolution
web 4.0

Multi-screen environment
web 4.0

Multi-screen environment
But
The end of 

the ‘screen age’ 

is near!
web 4.0

Less screens more connections
web 4.0

Less screens more connections
web 4.0

Less screens more connections
web 4.0

Less screens more connections
web 4.0

Less screens more connections
web 4.0

Less screens more connections
web 3.0

Semantic web
Web 3.0
Semantic Web
A semantic web is a web where all information is categorized and
stored in such a way that a computer can understand it as well as
a human.
web 3.0

Semantic web
web 3.0

Semantic web
web 3.0

Semantic web
“Data is moving from something you use
outside of the work stream to becoming a part
of the business app itself.

It’s how the knowledge worker is actually
performing their job.”
Frank Bien, CEO of Looker (2016)
web 3.0

Semantic web
Augmented & Virtual reality
Tailor made & Personal (search)
Deductieve Reasoning
web 3.0

Semantic web
web 3.0

Cognification era
Cognification
AI - Artificial Intelligence
Cognification
AI - Artificial Intelligence
Cognification
AI - Artificial Intelligence
Watson helps out with curing canc
Cognification
AI - Artificial Intelligence
Watson helps out with curing canc
80% more accura
Watson tackles your tax returns.
Over the next 5 years most
“knowledge jobs” 

will transition to cognitive robotics.
Cognification
AI - Artificial Intelligence
Cognification
AI - Artificial Intelligence
The perfect storm
Google TensorFlow
web 3.0

Artificial smartness in the background
web 3.0

The Photo Editing Future

Is Based on Machine Learning
The more people use AI the smarter it gets!
AI will become a commodity - always available
Humanoids are still far enough off
although
Humanoids are still far enough off
Chatbots are real!
Ahshok Goel

Georgia Institute of Technology
uses a AI chatbot as teaching assistant
…nanobots are already up and running!
…Baxter helps out in production
…The robot (Botler) is at your service
…The robot is at your service
…Nursing robots are taking care of elderly
Where are the human jobs?
2020 human skills
Where are the human jobs?
creativity
Where are the human jobs?
science
Where are the human jobs?
innovation
very inefficient
processes
because they
Virtuality
1989
1989
2 mio $
2016
2016
Virtuality
only $600
thanks to mobile technology
Google Cardboard
Virtuality
Immersive VR
You’re in the situation
Virtuality
Immersive MR
Reality is put into a real situation
The internet of
information will
become the
internet of
Virtuality
tactile
> 50% of the experience
Virtuality
tactile
but they play with your mind!
Virtuality
Virtuality
Web 3.0
Semantic Web
3 000 000
2 250 000
1 500 000
750 000
Virtuality Sales
3 000 000
2 250 000
1 500 000
750 000
355 088
Oculus Rift

(Facebook)
Virtuality Sales
3 000 000
2 250 000
1 500 000
750 000
355 088
Oculus Rift

(Facebook)
420 108 450 83
Vive

(HTC)
Daydream

(Google)
Virtuality Sales
Oculus Rift

(Facebook)
Vive

(HTC)
Daydream

(Google)
Samsung
Gear VR

Playstation
VR

3 000 000
2 250 000
1 500 000
750 000
355 088 420 108 450 83
2 316 632
2 602 370
Virtuality Sales
web round-up

web round-up

Degree of social connectivity
Degreeofinformationconnectivity
web round-up

Degree of social connectivity
Degreeofinformationconnectivity
Web 1.0
The Web
connects information
web round-up

Degree of social connectivity
Degreeofinformationconnectivity
Web 1.0
The Web
Web 2.0
Social Web
connects information connects people
web round-up

Degree of social connectivity
Degreeofinformationconnectivity
Web 1.0
The Web
Web 2.0
Social Web
Web 3.0
Semantic Web
connects information connects people
connects knowledge
web round-up

Degree of social connectivity
Degreeofinformationconnectivity
Web 1.0
The Web
Web 2.0
Social Web
Web 3.0
Semantic Web
Web 5.0
Meta Web
connects information connects people
connects knowledgeconnects intelligence
web round-up

…. And I don’t even like numbers!
Interaction
Data
web round-up

Data
Interaction
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
Web 1.0The Webpure data
web round-up

Data
Meaning
Interaction
Web 2.0Social Web
web round-up

Data
Meaning
Interaction
Web 3.0Semantic Web
web round-up

Data
Meaning
Interaction
Intelligent Web
Web 5.0
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
web round-up

Data
Meaning
Interaction
web round-up

opdrachten
Next stop!
27 november 2017

8u15 - 9u45
Thank you.

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