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Digital Expert PART3 - Customer Centricity
The document discusses digital marketing and extreme customer centricity. It emphasizes putting customers first without compromise, providing existing customers new features for free, and having an extremely simple and easy customer interface. The document also discusses moving from personal service to self-service, giving customers self-control and automation, and allowing services to happen automatically when the world is smart.
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Digital Expert PART3 - Customer Centricity
- 1. Digital Marketing Building brandswith digital in the core
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- 3. Digital Marketing based onbooks from Steven Van Belleghem www.stevenvanbelleghem.com @stevenVBE
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- 7. Customer first withoutcompromise
- 8. Existing Tesla driversget the newest features for FREE!
- 9. Existing Tesla driversget the newest features for FREE!
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- 11. no mercy forbad behaviour
- 13. Extreme Customer Centricity super hero windowcleaners at children’s hospital
- 14. don’t look forthe next big thing look for 100 small things
- 15. one basic rule: angry birds proof
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- 21. Check how fastand easy the customer interface of these new style companies is
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- 26. Self - Service Self - Control Auto- mation towardsa new self-service economy to meet customer expectations
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- 28. 100 Self - Service Auto- mation 12 what ahuge cost difference personal service self service Self - Control
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- 33. Self - Service Self - Control Auto- mation fromself-service to self control customer takes control of his own life
- 34. Self - Service Self - Control Auto- mation fromself-service to self control
- 35. Self - Service Self - Control Auto- mation fromself-service to self control
- 36. Self - Service Self - Control Auto- mation fromself-service to self control
- 37. Self - Service Self - Control Auto- mation bein control where-, when-, whatever
- 38. Self - Service Self - Control Auto- mation fromself-service to automation
- 39. Self - Service Self - Control Auto- mation Google self driving car
- 40. Self - Service Self - Control Auto- mation nuTONOMY self driving taxi
- 41. Self - Service Self - Control Auto- mation Uber self driving taxi
- 42. Self - Service Self - Control Auto- mation Walmart self driving trucks
- 43. Self - Service Self - Control Auto- mation Otto self driving truck
- 44. Self - Service Self - Control Auto- mation Volkswagen traffic assistant
- 45. Self - Service Self - Control Auto- mation Tesla self driving car
- 46. Self - Service Self - Control Auto- mation fromself-service to automation when the world is smart, services just happen to us
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