Digital Marketing - Classifiation of Web
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Web 1.0, Web 2.0, Web 3.0 and web 4.0
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Digital Marketing - Classifiation of Web
- 1. Digital messed up Marketing Understanding your customer in the digital era Tom Fleerackers www.flatworldbusiness.wordpress.com
- 3. web 0.0 Developing the internet
- 11. web 1.0 The world wide web is born
- 12. web 1.0 The world wide web is born www1991 - Tim Berners Lee
- 13. web 1.0 READ - only 1993 - first web browser
- 14. web 1.0 READ - only
- 15. web 1.0 READ - only
- 16. Internet Succes!?web 1.0 The internet bubble
- 17. Internet Succes!?web 1.0 The internet bubble
- 34. Traditional Publishing Social Publishing Interaction 1998 2006 2016 DAYS HOURS MINUTES 100D 10K 10M web 2.0 Participating web
- 37. web 2.0 Participating web Austria Biggest brands in Facebook
- 40. web 2.0 Participating web Austria Top Facebook Post October 2017
- 41. not more than 6h within 6h within 1h 77% 85% 65% web 2.0
- 42. web 2.0
- 47. To “We bring it along all the time” web 4.0 Mobile web
- 48. Smart, portable, personal, context- aware, multifunctional devices … web 4.0 Mobile web
- 49. Smart, portable, personal, context- aware, multifunctional devices … which can be used to make a phone-call web 4.0 Mobile web
- 52. web 4.0 Mobile Revolution is slowing down
- 53. web 4.0 Mobile Revolution is slowing down
- 58. Something strange happened while we switched to mobile screens…
- 59. Video Then web 4.0 Mobile Revolution
- 60. Video Then Video Now web 4.0 Mobile Revolution
- 66. But
- 67. The end of the ‘screen age’ is near!
- 68. web 4.0 Less screens more connections
- 69. web 4.0 Less screens more connections
- 70. web 4.0 Less screens more connections
- 71. web 4.0 Less screens more connections
- 72. web 4.0 Less screens more connections
- 73. web 4.0 Less screens more connections
- 75. Web 3.0 Semantic Web A semantic web is a web where all information is categorized and stored in such a way that a computer can understand it as well as a human.
- 79. “Data is moving from something you use outside of the work stream to becoming a part of the business app itself. It’s how the knowledge worker is actually performing their job.” Frank Bien, CEO of Looker (2016) web 3.0 Semantic web
- 80. Augmented & Virtual reality Tailor made & Personal (search) Deductieve Reasoning web 3.0 Semantic web