Bms101

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Presentation to CEO and communication team at BristolMyers-Squibb, Australia, in Sept 2007

Published in: Business, Technology
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Bms101

  1. 1. Advanced communication strategies and tools Lee Hopkins
  2. 2. Web2.0 What is ‘Social Media’?
  3. 3. Web2.0 What is ‘Social Media’? Wikipedia: the online technologies and practices that people share opinions, insights, use to experiences, and perspectives with each other
  4. 4. ! Social Media Ethos Truth Trust Transparency Accountability
  5. 5. ! Social Media Vs Trad Media
  6. 6. ! Social Media Vs Trad Media interact
  7. 7. “!” Digital immigrant – digital native “most important source of news for all individuals polled …less than 54 years of age” OPA, 2004
  8. 8. Web2.0 State of the Live Web 71 million blogs… some of them have to be good. 120,000 new weblogs being created each day. New weblogs: 1.4 blogs/second. New posts: 17 posts/second.
  9. 9. It started Cluetrain Manifesto here... 95 theses which changed the Internet as we know it
  10. 10. Micro- Facebook & Twitter blogging
  11. 11. People power
  12. 12. People power
  13. 13. online What’s driving X&Y?  New and innovative: X & Y = insatiable desire for complex technology
  14. 14. online What’s driving X&Y?  Cool and socially desirable: Louis Armstrong: “if you have to ask, you’ll never know”
  15. 15. online What’s driving X&Y?  Fun and entertainment: “seen it, done it, smelt the bullshit” keep it real and fun
  16. 16. “!” Marcomms in the online world Online, no one likes ‘marketing’
  17. 17. “!” Marcomms in the online world Who says you can’t create a Marcomms in the online world viral campaign? Twice?
  18. 18. online What’s driving us?  Social connection: MySpace Facebook Web2.0 3D virtuality
  19. 19. Prepare Yourself by Javier Puff
  20. 20. online 3D virtual worlds Second Life: 4m residents / 15,000 Average age = 30-34 52 : 12
  21. 21. !@#! Conclusions 3T&A • Truth, Trust, Transparency & communication Accountability universe: • 9/11 Black Swan moments in • PC history • Harry Potter
  22. 22. “ !?! ” For further help... Lee Hopkins LeeHopkins.com LeeHopkins.net 0410 642 052 better communication > better result

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