The Art of the Pitch Deck / Christopher Wulf (Those Awesome Guys) & Alan Dang (Genvid Technologies)
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This presentation focuses on the key elements that need to be included if you are sending your pitch deck to a publisher or similar. It touches on the construction, content and more!
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The Art of the Pitch Deck / Christopher Wulf (Those Awesome Guys) & Alan Dang (Genvid Technologies)
- 1. The Art of the Pitch Deck Alan Dang and Christopher Wulf
- 4. Additional Material by Brian Upton by Bekah Saltsman
- 5. Project-based Funding Governmental Programs “Publisher For Hire” Platform Partnership Equity Investment Build a Team Agencies & Freelancers Governmental Programs Platform Partnership Equity Investment Build a Team Agencies & Freelancers
- 6. Project-based Funding Governmental Programs “Publisher For Hire” Platform Partnership Equity Investment Build a Team Agencies & Freelancers Governmental Programs Platform Partnership Equity Investment Build a Team Agencies & Freelancers
- 7. Project-based Funding Governmental Programs “Publisher For Hire” Platform Partnership Equity Investment Build a Team Agencies & Freelancers Publishing Partnership
- 8. Don’t Waste Time In the startup world, the average pitch deck is looked at for 3 minutes and 44 seconds*. *https://www.forbes.com/sites/alejandrocremades/2018/03/02/how-to-create-a-pitch-deck/
- 9. Don’t Waste Time Question: how long do publishers spend looking at a deck?
- 10. Don’t Waste Time Question: how long do publishers spend looking at a deck?
- 11. Don’t Waste Time Question: how long do publishers spend looking at a deck? “...15 second first pass... “ “....2 minute second pass if my interest is piqued…” “...10 minute third pass if there is a material possibility of a good fit.” “Depends if a quick "scroll-through" will hook me - everything up from 30 seconds (visuals are important)” “I can usually tell if it's something we'd be interested in within 30 seconds. If first impressions are good, then I'll dig into a deck for 5-10 min”
- 12. Not Too Many Slides How Many Slides is Preferred?
- 13. Not Too Many Slides How Many Slides is Preferred?
- 14. Not Too Many Slides ● 10-20 seems ideal ○ No wasted slides ○ Every slide adds value ○ Game Builds, or an appendix can add content for those who want it without compromising the experience for others ○ Fix grammar and spelling/punctuation errors! EXAMPLE SLIDE OVERVIEW 1. Title Slide 2. Key Art 3. Elevator Pitch and Objective 4. Core Features/Game Pillars 5. Art and Design 6. Opportunity (what you are looking for) 7. Production/Budget Overview 8. Market Data/Business Model 9. Studio info/background 10. Build Links/Additional Materials
- 15. Summarize the pitch at the beginning!
- 16. Summarize the pitch at the beginning!
- 17. Focus!
- 18. Focus! “Unlike children, publishers are not willing to imagine the best case scenario [for your project]”
- 19. Tailor Your Pitch Deck (Do your research)
- 20. Tailor Your Pitch Deck (Do your research)
- 21. Multi-use Decks ● Platforms ○ Looking for experiences that can add value to the platform ● Publisher ○ Games in line with their portfolio & vision ● Team ○ Unify behind a vision and help everyone understand what they are making ● Investors ○ Want to believe you can succeed ● Media and Press ○ What is the story behind your game/what makes it interesting ● Consumers/Audience ○ Want to know if your game is worth buying ● Everyone: ○ Is this game worth my attention/money? ○ Can the team make this game?* *Brian Upton, 30 Things I Hate About Your Game Pitch, GDC 2017
- 22. Tell A Story
- 23. Use The Elements of Art/Principles of Design
- 24. The Elements of Art/Principles of Design
- 25. Think about the 4 types of readers 4 levels of readers: ● Skimmers ○ Key Art, Key Words, Animations ● Scanners ○ Brief Sentences, Bullet Points, Highlighted Words, Image Captions ● Detailed Reader ○ Paragraphs, In-Depth Explanations, Diagrams, and Videos ● Reading for Pleasure ○ Easy to read text
- 26. Think about the 4 types of readers
- 29. Write for Comprehension ○ “This is too easy to read.” — Nobody, ever
- 31. Write for Comprehension ● One major concept per page ● Highlighting and bolding words can emphasize key words ● Be economical with your words ● Keep the bullet points as minimal as possible
- 32. Why Gifs Are Your Problem Solver
- 34. How To: Screenshots “putting extra cycles into designing how the exposed 1% of your thing functions is maybe good” - Adam & Bekah Saltsman (2018) https://blog.adamatomic.com/post/172749451585/gdc-wra p-up-part-2-screenshot-theory-spring
- 36. Why Gifs Are Your Problem Solver
- 37. Be realistic with your analysis 2 million owners 1 million owners 2 million owners Source: Steamspy, lower end of prediction
- 38. Be realistic with your analysis
- 39. Be careful with your budget
- 42. #relationshipgoals - The Ask
- 44. #relationshipgoals - The Ask
- 45. #relationshipgoals - The Ask
- 46. #relationshipgoals - The Ask
- 48. An idea is only worth so much
- 49. Redundancy is good (sometimes)
- 50. Redundancy is good (sometimes)
- 51. Redundancy is good (sometimes)
- 53. A good deck should tell someone... ● ...what the game is about ● ...why your game needs to be made ● ...what the game needs from a partner ● ...your team’s ability to make the game ● ...your passion!
- 54. ● Share pitches with people! ○ We spend so much time on them ○ They look beautiful! ○ You are using it to sell to publishers, why not your audience? ● PDFs suck ○ No interactivity ○ No videos ○ No analytics ○ No way to connect the deck to launch a build of a game from within, etc. Last Thoughts!
- 55. Affaque Ahmed Alexander Birke Andreea Chifu Benjamin Feld Brandon Sheffield Brian Upton Callum Underwood Chris DeLeon Chris King Christopher Kassulke Corey Warning Dan Da Rocha Daniel Gubala David Logan Dean Razavi Dieter Schoeller Eddie Lee Thank You! Felix Riermaier Forrest Dowling Frank Meijer Jo Lammert Johan Toresson John Davis Juan de la Torre Jupiter Hadley Justin Berenbaum Kalin Houston Markus Wilding Matthew White Max Kübler Michael Hoss Mobeen Fikree Nick Zuclich Oscar Hogervorst Ramon Nafria Rebekah Saltsman Richie de Wit Robert Hubert Ryan Kubik Scottie Steph Shams Jorjani Stephanie Chan Tavrox Trisha Lee Ty Taylor Vlad Calu Vladislav Tsopljak Yves Le Yaouanq