How to spend a Summer making an educational game for American schools. Case study of collaboration between Luden.io & Games For Change.

1. Bringing an educational game
to American schools
margarita.belorukova@luden.io
@Dead_air_ballon on Twitter

2. Margarita Belorukova
8 years in industry
6 titles released
About

5. *STEM - Science, Tech, Engineering, Math

6. Deal
• $150K
• Mentorship
• Conference participation
• Media coverage

8. Mission
5M players around the world
Games to spark curiosity

10. Oleg Chumakov
CEO

16. Is it possible to make smth schools want at such times?
What do schools want?
What cats want?

18. Market insights
•> 1 target audience
•Chromebooks
•Hot topics: women in STEM, 21 century skills
•Standards
•Limited time
•Free products
•Financial aid
•PC access

19. School types
• Private
• Public
• Charter

20. Target audience
Teachers:
young, recent grads, gamers & geeks;
STEM Subjects: math, programming, game design,
Kids: 11 y.o., mid school, 7-8th
grade

21. Organic channels
• Own startup network
• Conferences
• Ed Tech startup communities
• Cold emailing to schools
• Our podcast & Discord server
• Communities & groups on:

22. Chemistry
Game + teacher + kids + school + tech

23. Podcast guests

27. • USA
• Russia
• Ukraine
• Malaysia
• Vietnam
• Australia
Geography

28. *A 9 y.o. play tester
from Australia

29. Playtest insights
•40 min lesson
•Solo experience
•Engagement & cats
•TA profiles
•Conversation

30. Summing up
•Aligned with a subject & standards
•Runs on chromebooks
•Privacy
•F2P
•Allows home usage
•FTUE as simple as possible
•Teacher community

31. Credits

32. What cats want?
“Cats need love!❤”

33. Thank you!
https://luden.io/lfedu/
Check out the game:
margarita.belorukova@luden.io
@Dead_air_ballon on Twitter