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MPI Presentation on Gameification DeMarle

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Presentation for MPI on strategies from games and social media to engage community.

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MPI Presentation on Gameification DeMarle

  1. 1. Gameify Your MeetingPortfolio: How game principles can createengagement for meetings and eventsAnn DeMarleAssociate Professor, DirectorEmergent Media Center at Champlain College demarle@champlain.eduLauren NishikawaProject ManagerEmergent Media Center at Champlain College lnishikawa@champlain.eduJanuary 2011
  2. 2. Moore’s Law: “the Fifth Paradigm” computer speed now doubling every yearspeed
  3. 3. Moore’s Law: “the Fifth Paradigm” computer speed now doubling every yearspeed
  4. 4. Emergence of the Internet doubling every 10 to 11 months“...nothing washappening until themid ‘90s whenseemingly out ofnowhere, the worldwide web & emailexploded intoview.”www.kurzweilai.net/articles/art0134.htmlconnectivity
  5. 5. Getting attention isno longer enough.
  6. 6. ing theE ng ag l to ua ivid key. ind tio n is ac
  7. 7. a ndw idth ipati on B Pa rtic “...it is less and less im portant to compete for attention, and moreand more important to competefor things like brain cy cles andinteractive bandwidth. — Jane McGonigal, “En gagement Economy” http://janemcgonigal.co m/
  8. 8. a ndw idth ipati on BPa rtic
  9. 9. “With many more possible groups competing for the average individual’s time, the speed with which a group can become unglued has also increased.”—Clay Shirky, “Here Comes Everybody: The Power of Organizing Without Organizations”
  10. 10. http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
  11. 11. http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/
  12. 12. FlowMihály CsíkszentmihályiStart with child’s play,think back to earliest play...What was on your playlist?
  13. 13. What’s your playlist?• Puzzles, cards & board games• Action—sports such as baseball, soccer, basketball, racing, skating, tennis...• Make-up games: • Group invention—create the story, layout the environment, collect the props, act • Mimicry of known—teachers, mothers, doctors, builders...• Investigation of external worlds— camping, exploring...• Investigating systems & mechanics: • Doll houses, train sets, cars & trucks, erector sets... • Hobbies
  14. 14. Game Genres• Strategy: Puzzles, cards & board games• Prowess: Action—sports such as baseball, soccer, basketball, racing, skating, tennis...• Role playing: Make-up games: • Group invention—create the story, layout the environment, collect the props, act • Mimicry of known—teachers, mothers, doctors, builders...• Investigation of external worlds— camping, exploring...• Investigating systems & mechanics: • Doll houses, train sets, cars & trucks, erector sets... • Hobbies
  15. 15. The Magic Circle• Strategy: Puzzles & Board games• Prowess: Action—sports such as baseball, soccer, basketball, racing, skating, tennis...• Role playing: Make-up games: • Group invention—modeled after media—create the story, layout the environment, collect the props • Mimicry of known—teachers, mothers, doctors, builders...• Investigation of external worlds— camping, exploring...• Investigating systems & mechanics: • Doll houses, train sets, cars & trucks, erector sets... • Hobbies
  16. 16. The Magic Circle• Strategy: Puzzles & Board games• Prowess: Action—sports such as baseball, soccer, basketball, racing, skating, tennis...Games• Role playing: Make-up games: • Group invention—modeled after media—create the story, layout the environment, collect the props • Mimicry of known—teachers, mothers, doctors, builders...• Investigation of external worlds— camping, exploring...• Investigating systems & mechanics: • Doll houses, train sets, cars & trucks, erector sets... • Hobbies
  17. 17. The Magic Circle• Strategy: Puzzles & Board games• Prowess: Action—sports such as baseball, soccer, basketball, racing, skating, tennis...Games• Role playing: Make-up games: • Group invention—modeled after media—create the story, layout theSimulations environment, collect the props • Mimicry of known—teachers, mothers, doctors, builders...• Investigation of external worlds— camping, exploring...• Investigating systems & mechanics: • Doll houses, train sets, cars & trucks, erector sets... • Hobbies
  18. 18. • Strategy: Puzzles & Board games• Prowess: Action—sports such as baseball, soccer, basketball, racing, skating, tennis...• Role playing: Make-up games: • Group invention—modeled after media —create the story, layout the environment, collect the props • Mimicry of known—teachers, mothers, doctors, builders...Games: goal orientedSimulations: investigative• Investigation of other worlds—camping, exploring...• Investigating systems & mechanics:• Doll houses, train sets, cars & trucks, erector sets...• Hobbies
  19. 19. Game Systems:Engagement & Participation• Rules• Player roles• Incorporate “toys”• Central conflict or obstacle• Multiple pathways to goal• Levels of difficulty and achievement• Balance difficulty against time (frustrating vs boring)• Rewards• Goals: Win-lose state
  20. 20. Gameification: Games Meet Social Networks& Leave the Box• FourSquare: local based motivation• Farmville: depending on community• Weight Watchers: Magic Circle & rewards• Tipp-Ex Bear: YouTube participation
  21. 21. “Games have the potential to tap into thefull range of human emotions and motivatea wide range of behaviors.” —Mark Metis, president Digital Chocolate
  22. 22. Creating Successful Routes for Participation• Define the goal for the player that supports the product or service• Assign roles (behaviors), utilize community• Drive behavior through awarding points, badges, levels, leader boards• Layer participation by offering leveled tasks: beginner, middle, master• Balance difficulty: short term—long-term• Align largest rewards with most difficult tasks—project goal• For sustained engagement: feed the system constantly add, test, and refine.
  23. 23. Goal: build an onlinecommunity for an event Player Behaviors: • Join group • Share profile information • Participate in discussions: post comments, upload photos • Return to site, follow • Share with friends • Attend event
  24. 24. Goal: build an online community for an event Mechanics: Point Rewards • Join group • Participate in discussions: post comments, upload photos • Return to site, follow • Share with friends Mechanics: Badges • Point milestones • Share profile information • Participate in discussions: post comments, upload photos • Accomplishments like 100 friends join site Status • Participating daily • Leading discussions: meet with keynote • Register for event: coupons Feed the system constantly add, test, and refine
  25. 25. “Game designers can make worlds wherepeople can have meaningful newexperiences, experiences that their placesin life would never allow them to have oreven experiences no human being has everhad before. These experiences have thepotential to make people smarter and morethoughtful.” —James Paul Gee, “Learning by Design: Good Video Games as Learning Machines”
  26. 26. ting & event constructMe e pla nners ev worlds where“Game designers can makeentspeople can have meaningful newexperiences, experiences that their placesin life would never allow them to have oreven experiences no human being has everhad before. These experiences have thepotential to make people smarter and morethoughtful.” —James Paul Gee, “Learning by Design: Good Video Games as Learning Machines”
  27. 27. Gameify Your MeetingPortfolio: How game principles can createengagement for meetings and eventsAnn DeMarleAssociate Professor, DirectorEmergent Media Center at Champlain College demarle@champlain.eduLauren NishikawaProject ManagerEmergent Media Center at Champlain College lnishikawa@champlain.eduJanuary 2011

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