Learn the 6 keys to successful content marketing. Do you know what the 80/20 rule is when it comes to content marketing? Includes case study examples.

1. 6 keys to success with
Content Marketing

2. 6 Keys to Success
1. Choose a relevant topic.
2. Match content format with sales cycle.
3. Match writing style/creative with intended
audience.
4. Must have buy-in from stakeholders.
5. Execute!
6. Promote!

3. “…content marketing has been
earmarked by 70% (of respondents)
as being targeted for the greatest
increase in investment.”
-April 2014 study commissioned by Salesfusion
The Trend is Your Friend

6. Promotion
Creation

7. Possible to utilize in any industry, no
matter how commoditized.
Survey on behalf of TP-LINK in the
wireless router segment.

8. Content that’s 10 times
better and more detailed
than the competition.
Hard to do, but that’s the
competitive advantage.
Skyscraper Content

9. Created an award of
Top 95 Dog Websites…
Researched and curated
the best websites…
Provided them an award
logo to link back to site…
…and gave them an
award we created.

10. Search term generates
1.1 BILLION search
results.
#2 overall on a niche
website…
…beating out better
known publications.

11. “Top 101 Trust Leaders in Cloud
Hosting”
Strong viral element: everyone
likes to brag they made a list.
Got picked up in industry media.

13. Our promotion of the release led
to #1 position on images result…
“Telecommuter Infographic”
And #2, #3, #4 positions on
Page 1 of Google, including
client site.

14. Mashable coverage of
infographic resulting from
outreach…
…resulting in 1,300 social
shares from this site alone…
…and a valuable
“inbound link” to the
client’s site.

15. Written in the style
of Buzzfeed…

16. 11,346 words total!
Include outbound
links to authoritative
sites (very
important).
Include funny images
or animated GIFs (a
la Buzzfeed).
(Don’t forget to give
credit to sources).

17. For competitive keywords,
first page dominated by big
brands and big media.
1. Best Buy
2. PC Mag
3. Walmart
4. Amazon
5. Wikipedia
6. CNET
7. Newegg
8. Staples
9. About.com
10.Netgear

18. Strategy: Reach target market through
long tail keywords via Content Marketing

19. Old SEO New SEO
-Build tons of cheap
links
-Heavy use of
keywords in anchor
texts
-Guest posting
abuse
(EASY)
-Long term strategy
-Create high quality
“killer” content
-Promote, promote,
promote
-Focus on the user
experience
(HARD)

20. 1. Choose a relevant topic.
2. Match content format with sales cycle.
3. Match writing style/creative with intended
audience.
4. Must have buy-in from stakeholders.
5. Execute!
6. Promote!
Review: 6 Keys to Success