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IICE-Best Digital marketing course training in indore
Definition: digital marketing is the marketing of products or
services using digital technologies on the internet through mobile
phone app, using display advetising and digital medium.
IICE-Indore institute of computer education
IICE is IT company having great command in web designing,web
development,digital marketing,graphic designing,SEO training,java (core+adv),php
training,C,C++ training,Android /IOS training and so on.address 133 1st floor veda
business park bhawarkua,indore,452001
Course content
1.Search engine optimization 2.Social media optimization 3.Search engine marketing
4.Social media marketing 5.Affiliate marketing 6.Youtube marketing 7.Content
marketing 8.Influencer marketing 9.Email marketing
1.Search engine optimization: it is the process of getting traffic from the free,organic &
editorial results on search engines.
1. On page seo: it is the practice of optimizing individual web pages in
order to rank higher and earn more relevant traffic in search engines.
On page techniques :
1.Publish high quality content 2.Optimize page titles and meta descriptions
3.Optimize page content 4.Headings and content formatting 5.Seo images and
other multimedia content. 6.URL optimization 7.Internal links 8.External links
9.Page loading speed 10.Mobile friendliness 11.Comments & on page seo.
1.Publish high quality content:
1.Monitor social media 2.Go to know your customers 3.Check out your
competitors 4.Do keyword research 5.Test your titles 6.Read the research
7.Optimize your content
2.Optimize page titles and meta description:
A page title or title tag is a short description of a webpage appears at a top of
browser window and in SERPS.it is an important element of a optimized window
page.a page title should a page keyword in the title tag.title tag should contain
50-60 characters.
The meta descriptions is a snipett of up to 155 charcters a tag in html summarizes
a page content.search engine show the meta description in search results mostly
when the search results for phrase is with in the description.meta descriptions are
HTML Attributes that provides concise summaries of web pages.They are between
one sentence to a short paragraph and appear underneath the blue clickable links
in a search engine result pages(SERP).
Support meta descriptions with strong page titles
1.Use the keyword but don’t overuse it. 2.place the keyword near the front of the
title 3.Focus on readers,not on search engines 4.Show benefits and value
5.Include your brand name when relevant 6.write 50-60 characters 7.Write unique
page title for each page.
3.Optimize page content: 1.seo is your content strategy 2.design good content
3.Create correct content 4.check your keyword usage
4.Headings and content formatting: The heading and content formatting can be
found in the formats dropdown in the formatting toolbar.headings and
subheadings organize content to guide readers.A heading or subheading appears
at the beginning of a page or section and briefly describe the content that follows.
4.Headings and content formatting:
The heading and subheading formats can be found in the “formats” drop-down in
the formatting tools bar.Headings and subheading organize content to guide
readers.A heading or subheading appears at the beginning of a page or section
and briefly describe the content that follows.
See example heading and subheading
Page heading
The following content example could exist on a page titled "Fruit".
Varieties of Fruit - Section Heading (h2)
Apples - Section Subheading (h3)
Over 7,500 cultivars of the apple are known. In the following list, use for "eating" means that the fruit is used fresh…
Granny Smith - Detailed Subheading (h4)
This is the apple once used to represent Apple Records. A favourite variety, widely sold in the UK…
Honeycrisp - Detailed Subheading (h4)
Has excellent eating and keeping qualities. Mottled red and yellow colour. Very crisp…
McIntosh - Detailed Subheading (h4)
Heading and subheadings
Heading 1-highest
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6 -smallest
5. Seo images and other multimedia content.
IMAGE OPTIMIZATION: 1.Image selection 2.Honor copyrights 3. File format 4.
Name 5.Alt text 6.Text support 7.Size 8.Sitemap
6.URL optimization: 1.Add target keyword in url 2.use 301 redirects 3.upload a
favicon 4.use canonical urls 5.add urls to sitemap 6.block bad URLS with robot.txt
7.No capital letters in urls 8.put top content in the root folder 9.always use
hyphens in url 10.use readable urls only.
7. Internal links: are links that go from one page on a domain to a different page
on the same domain.
8.External links:
External links are hyperlinks that point at any domain other than the domain exists
on the (source).
9.Page loading speed
Page speed is the measurement how fast the content on the web page loads.
10.Mobile friendliness
11.Comments & on page seo
OFF PAGE TECHNIQUES
1.Creating sharable content 2. Influencer outreach 3.Contribute as guest author
4.social media engagement 5.social boomarking sites 6.Forum submission 7.Blog
directory submission 8.Article submission 9.Question and Answer 10.Video
submission 11. Image submission 12.Infographic submission 13.Document
sharing 14.web 2.0 submission 15.use google my business
2. SOCIAL MEDIA OPTIMIZATION
Definition: techniques and strategies for promoting awareness of a brand
,publication, product etc. on social media especially by encouraging the sharing of
content that attracts people to a particular website.social media optimization is a
tried and trusted technique to advertise a website’s services.
1.Integrate social in to your website 2.focus on keywords 3.grow your follower
base example oreo 4.encouraging external and inbound links 5.optimize your post
searches 6.share quality content 7.micro blogging 8.social bookmarking sites
9.use keyword in your social content 10.create social content worthy of backlinks.
3.search engine marketing:
Search engine marketing is the practice of marketing a business using paid
advertisements that appear on search engine result pages in SERPS.
Search engines marketing strategies
1.Pay per click advertising 2.Site design 3.Sales copy of the products 4.Reverse
image search 5.Determining your key demographics 6.Monitor competitor’s
backlinks 7.Remember the customer 8.Infographics 9.Be available online
10.reverse guest posting 11.get frequent feedbacks 12.Blogger reviews
4.Social media optimization
Social media optimization is the use of outlets and communities to generatae
publicly to increase the awareness of a product service brand or event.
Social media optimization techniques
1.Ensure your content is engageble and shareable. 2.Use social media analytics
to your advantage. 3.experiment with optimal posting times. 4.Hashtags are your
friend in the world of smo 5.Work on optimizing your social media profiles
5.Affiliate marketing:
A marketing arrangement by which an online retailer pays commission to an
external website for traffic and sales generated from its referrals.
Affiliate marketing strategies are as follows:
1.Choose the right affiliates 2.Attract sales with sales,deals and promotions
3.leverage the power of niche influencers 4.buid a robust affiliate network
5.leverage affiliate promotions from multiple sources. 6.optimize your product
pages for conversions.
Definition of youtube marketing:
YouTube Marketing is a crucial strategy to benefit from the massive shift of the
web toward video for both internet marketers and online business owners. ...
YouTube Marketing is a crucial strategy to benefit from the massive shift of the
web toward video for both internet marketers and online business owners.
1. Create a YouTube channel for business
2.learn about your audience
3.Research your competition
4.learn from your favorite channels.
5.Optimize your videos for SEO to get views
6.upload and schedule your videos
7.Optimize your channel to attract followers
8.Try YouTube advertising
9.Try working with an influencer
10.Analyze and adapt

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IICE-Best Digital marketing course training in indore

  • 1. IICE-Best Digital marketing course training in indore Definition: digital marketing is the marketing of products or services using digital technologies on the internet through mobile phone app, using display advetising and digital medium.
  • 2. IICE-Indore institute of computer education IICE is IT company having great command in web designing,web development,digital marketing,graphic designing,SEO training,java (core+adv),php training,C,C++ training,Android /IOS training and so on.address 133 1st floor veda business park bhawarkua,indore,452001
  • 3. Course content 1.Search engine optimization 2.Social media optimization 3.Search engine marketing 4.Social media marketing 5.Affiliate marketing 6.Youtube marketing 7.Content marketing 8.Influencer marketing 9.Email marketing 1.Search engine optimization: it is the process of getting traffic from the free,organic & editorial results on search engines.
  • 4. 1. On page seo: it is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page techniques : 1.Publish high quality content 2.Optimize page titles and meta descriptions 3.Optimize page content 4.Headings and content formatting 5.Seo images and other multimedia content. 6.URL optimization 7.Internal links 8.External links 9.Page loading speed 10.Mobile friendliness 11.Comments & on page seo. 1.Publish high quality content: 1.Monitor social media 2.Go to know your customers 3.Check out your competitors 4.Do keyword research 5.Test your titles 6.Read the research 7.Optimize your content
  • 5. 2.Optimize page titles and meta description: A page title or title tag is a short description of a webpage appears at a top of browser window and in SERPS.it is an important element of a optimized window page.a page title should a page keyword in the title tag.title tag should contain 50-60 characters. The meta descriptions is a snipett of up to 155 charcters a tag in html summarizes a page content.search engine show the meta description in search results mostly when the search results for phrase is with in the description.meta descriptions are HTML Attributes that provides concise summaries of web pages.They are between one sentence to a short paragraph and appear underneath the blue clickable links in a search engine result pages(SERP).
  • 6. Support meta descriptions with strong page titles 1.Use the keyword but don’t overuse it. 2.place the keyword near the front of the title 3.Focus on readers,not on search engines 4.Show benefits and value 5.Include your brand name when relevant 6.write 50-60 characters 7.Write unique page title for each page. 3.Optimize page content: 1.seo is your content strategy 2.design good content 3.Create correct content 4.check your keyword usage 4.Headings and content formatting: The heading and content formatting can be found in the formats dropdown in the formatting toolbar.headings and subheadings organize content to guide readers.A heading or subheading appears at the beginning of a page or section and briefly describe the content that follows.
  • 7. 4.Headings and content formatting: The heading and subheading formats can be found in the “formats” drop-down in the formatting tools bar.Headings and subheading organize content to guide readers.A heading or subheading appears at the beginning of a page or section and briefly describe the content that follows.
  • 8. See example heading and subheading Page heading The following content example could exist on a page titled "Fruit". Varieties of Fruit - Section Heading (h2) Apples - Section Subheading (h3) Over 7,500 cultivars of the apple are known. In the following list, use for "eating" means that the fruit is used fresh… Granny Smith - Detailed Subheading (h4) This is the apple once used to represent Apple Records. A favourite variety, widely sold in the UK… Honeycrisp - Detailed Subheading (h4) Has excellent eating and keeping qualities. Mottled red and yellow colour. Very crisp… McIntosh - Detailed Subheading (h4)
  • 9. Heading and subheadings Heading 1-highest Heading 2 Heading 3 Heading 4 Heading 5 Heading 6 -smallest
  • 10. 5. Seo images and other multimedia content. IMAGE OPTIMIZATION: 1.Image selection 2.Honor copyrights 3. File format 4. Name 5.Alt text 6.Text support 7.Size 8.Sitemap 6.URL optimization: 1.Add target keyword in url 2.use 301 redirects 3.upload a favicon 4.use canonical urls 5.add urls to sitemap 6.block bad URLS with robot.txt 7.No capital letters in urls 8.put top content in the root folder 9.always use hyphens in url 10.use readable urls only. 7. Internal links: are links that go from one page on a domain to a different page on the same domain.
  • 11. 8.External links: External links are hyperlinks that point at any domain other than the domain exists on the (source).
  • 12. 9.Page loading speed Page speed is the measurement how fast the content on the web page loads. 10.Mobile friendliness 11.Comments & on page seo OFF PAGE TECHNIQUES 1.Creating sharable content 2. Influencer outreach 3.Contribute as guest author 4.social media engagement 5.social boomarking sites 6.Forum submission 7.Blog directory submission 8.Article submission 9.Question and Answer 10.Video submission 11. Image submission 12.Infographic submission 13.Document sharing 14.web 2.0 submission 15.use google my business
  • 13. 2. SOCIAL MEDIA OPTIMIZATION Definition: techniques and strategies for promoting awareness of a brand ,publication, product etc. on social media especially by encouraging the sharing of content that attracts people to a particular website.social media optimization is a tried and trusted technique to advertise a website’s services. 1.Integrate social in to your website 2.focus on keywords 3.grow your follower base example oreo 4.encouraging external and inbound links 5.optimize your post searches 6.share quality content 7.micro blogging 8.social bookmarking sites 9.use keyword in your social content 10.create social content worthy of backlinks.
  • 14. 3.search engine marketing: Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine result pages in SERPS. Search engines marketing strategies 1.Pay per click advertising 2.Site design 3.Sales copy of the products 4.Reverse image search 5.Determining your key demographics 6.Monitor competitor’s backlinks 7.Remember the customer 8.Infographics 9.Be available online 10.reverse guest posting 11.get frequent feedbacks 12.Blogger reviews
  • 15. 4.Social media optimization Social media optimization is the use of outlets and communities to generatae publicly to increase the awareness of a product service brand or event. Social media optimization techniques 1.Ensure your content is engageble and shareable. 2.Use social media analytics to your advantage. 3.experiment with optimal posting times. 4.Hashtags are your friend in the world of smo 5.Work on optimizing your social media profiles
  • 16. 5.Affiliate marketing: A marketing arrangement by which an online retailer pays commission to an external website for traffic and sales generated from its referrals. Affiliate marketing strategies are as follows: 1.Choose the right affiliates 2.Attract sales with sales,deals and promotions 3.leverage the power of niche influencers 4.buid a robust affiliate network 5.leverage affiliate promotions from multiple sources. 6.optimize your product pages for conversions.
  • 17. Definition of youtube marketing: YouTube Marketing is a crucial strategy to benefit from the massive shift of the web toward video for both internet marketers and online business owners. ... YouTube Marketing is a crucial strategy to benefit from the massive shift of the web toward video for both internet marketers and online business owners. 1. Create a YouTube channel for business 2.learn about your audience 3.Research your competition 4.learn from your favorite channels. 5.Optimize your videos for SEO to get views
  • 18. 6.upload and schedule your videos 7.Optimize your channel to attract followers 8.Try YouTube advertising 9.Try working with an influencer 10.Analyze and adapt