SEARCH ENGINE
OPTIMIZATION MADE EASY
        By Jeff Paro




             1
WHAT IS SEO?
(SEARCH ENGINE OPTIMIZATION)

The act of making your webpage THE MOST RELATIVE page
for a given search term (...
SAMPLE DEFINITIONS




          3
WHY IMPORTANT?
89% of people click on the no.1 result, 33% on no.2, 17% on no.4,
17% on no.5, 6% on no.7 and 0%on no.8
-(M...
WHY MOST DON’T DO SEO

Lack of Resources
1. Time
2. Money
3. Knowledge




                    5
WHAT IF YOU DID

If you were #1 on the first page of Google
 1. 8 times more clicks than adsense or PPC
 2. Establish you a...
WHICH SEARCH ENGINE?

     Answer: Depends




            7
GOOGLE STILL KING FOR VOLUME




 Why four lines? There are four major ratings services out there: comScore (CS), Nielsen ...
BY AGE




  9
BY GEO AND INCOME




        10
2 TYPES OF SEO

• On page-Things physically to do with your website. Ie-
 Website crawl-ability, keywords, kw density, int...
GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound
Link Score * 0.25) + (User Data * 0.1) + (Content...
WHAT IF YOU HAD
 A CHEAT SHEET?


    Well...................




              13
GOOD (ON PAGE)




      14
BAD (ON PAGE)




      15
SEO MADE EASY
  “BACK LINKS”




        16
SEO MADE EASY
                                     Shark metaphor




The Good News........

You Only Have to Better than ...
SEO MADE EASY
                 STEP 1 “KEYWORDS”
    Keywords-word used by a search engine in its search for
    relevant ...
SEO MADE EASY
      STEP 2 “RESEARCH COMP”
• Lots   of free online tools to see what the people in #1 are
    doing.

•   ...
SEO MADE EASY
  STEP 2 “RESEARCH COMP”
3 Main things to look for?
• H1 tags: Is the keyword/phrase in the header?
• Number...
SEO MADE EASY
     STEP 3 “LANDING PAGE”
• Use “keyword     phrase in the beginning of title”
• Use keywords at the beginn...
SEO MADE EASY
     STEP 4 “GET BACK LINKS”
Hands down ‘Content is the key to success’
All back links need to have a “Ancho...
SIMPLE SYSTEM FOR
  CONTENT AND BACK LINKS
1. Submit articles to the article directories. [with a resource box] Examples-
...
QUESTIONS?
Jeff@influenceOlogy.com




          24
NEED EXTRA COACHING?

We coach in 4 areas of Influence:

a.) Yourself into Action
b.) 1-on-1: Sales, Interpersonal communic...
2 WAYS TO GET COACHING?
1-on- 1 Personal coaching
on those 4 areas to get your         $1000/mo. for 4x45min
personal and ...
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Seo Made Easy

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Seo Made Easy

  1. 1. SEARCH ENGINE OPTIMIZATION MADE EASY By Jeff Paro 1
  2. 2. WHAT IS SEO? (SEARCH ENGINE OPTIMIZATION) The act of making your webpage THE MOST RELATIVE page for a given search term (keyword/phrase) based on criteria set by each individual search engine. 2
  3. 3. SAMPLE DEFINITIONS 3
  4. 4. WHY IMPORTANT? 89% of people click on the no.1 result, 33% on no.2, 17% on no.4, 17% on no.5, 6% on no.7 and 0%on no.8 -(Microsoft Eye-Tracking Study of informational searches) 4
  5. 5. WHY MOST DON’T DO SEO Lack of Resources 1. Time 2. Money 3. Knowledge 5
  6. 6. WHAT IF YOU DID If you were #1 on the first page of Google 1. 8 times more clicks than adsense or PPC 2. Establish you and your business as ‘the go to’ people 3. ROI is exponential higher Vs other forms advertising 6
  7. 7. WHICH SEARCH ENGINE? Answer: Depends 7
  8. 8. GOOGLE STILL KING FOR VOLUME Why four lines? There are four major ratings services out there: comScore (CS), Nielsen (NR), Compete (CP) and Hitwise (HW). Each gathers data in different ways, and what each considers to be a “search” varies as well. Of the 14.3 billion U.S. searches performed in March, Google held 63.7 percent of those. That averages out more than 293.8 million searches per day! 8
  9. 9. BY AGE 9
  10. 10. BY GEO AND INCOME 10
  11. 11. 2 TYPES OF SEO • On page-Things physically to do with your website. Ie- Website crawl-ability, keywords, kw density, internal linking, links out, Siloing ect. • Off page-Links back to your site, Article submission, Directory submission, Social Media 11
  12. 12. GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties) KW Usage Factors: * KW in title tag * KW in header tags * KW in document text There are over 200 parts to the google algorithm * KW in internal links pointing to the page * KW in domain and/or URL Domain Strength * Registration history * Domain age * Strength of links pointing to the domain * Topical neighborhood of domain based on inlinks & outlinks * Historical use & links pattern to domain Inbound Link Score * Age of links * Quality of domains sending links * Quality of pages sending links * Anchor text of links * Link quantity/weight metric (Pagerank or a variation) * Subject matter of linking pages/sites User Data * Historical CTR to page in SERPs * Time users spend on page * Search requests for URL/domain * Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.) Content Quality Score * Potentially given by hand for popular queries/pages * Provided by Google raters (remember Henk?) * Machine-algos for rating text quality/readability/etc 12
  13. 13. WHAT IF YOU HAD A CHEAT SHEET? Well................... 13
  14. 14. GOOD (ON PAGE) 14
  15. 15. BAD (ON PAGE) 15
  16. 16. SEO MADE EASY “BACK LINKS” 16
  17. 17. SEO MADE EASY Shark metaphor The Good News........ You Only Have to Better than Your Competition! Find Out What they Are Doing and Do it Better!! 17
  18. 18. SEO MADE EASY STEP 1 “KEYWORDS” Keywords-word used by a search engine in its search for relevant Web pages. Research Tools: • http://www.google.com/sktool/#keywords, • https://adwords.google.com/select/KeywordToolExternal, • www.kwbrowse.com, • www.overture.com, • Software- market samurai, Good keywords (free) • Try to find phrases that don’t have a lot of comp vs. 18
  19. 19. SEO MADE EASY STEP 2 “RESEARCH COMP” • Lots of free online tools to see what the people in #1 are doing. • www.seomoz.com, www.websitegrader.com, www.iwebtool.com, 19
  20. 20. SEO MADE EASY STEP 2 “RESEARCH COMP” 3 Main things to look for? • H1 tags: Is the keyword/phrase in the header? • Number of back links with “anchor text” (hyperlink with keyword in it)? Ex- “Golf Shoes” • Site Structure (use the google wonder wheel and synonym tool) 20
  21. 21. SEO MADE EASY STEP 3 “LANDING PAGE” • Use “keyword phrase in the beginning of title” • Use keywords at the beginning of page content, and end for sure. (don’t go above 5%) • Use synonyms and connected words (wonder wheel is great for that) • www.yoursite.com/4sranchrealtor • content “title” or “h1” should have the words “4s ranch realtor” 21
  22. 22. SEO MADE EASY STEP 4 “GET BACK LINKS” Hands down ‘Content is the key to success’ All back links need to have a “Anchor Text” link “To find a 4s ranch realtor...”(goes to-->www.yoursite.com/4sranchrealtor) • Article Marketing: www.uniquearticlewizard.com • Blogging • comments in forums • comments on other blogs • Ask for link exchange ★ALL MAY BE HIRED OR OUTSOURCED 22
  23. 23. SIMPLE SYSTEM FOR CONTENT AND BACK LINKS 1. Submit articles to the article directories. [with a resource box] Examples- Ezinearticles.com, Goarticles.com 2. Convert the articles to press releases by making them read in the third person. 3. Submit them to press release directories. I’ll often use PR Web’s paid submission as well. 4. Convert the articles to podcasts by recording the words and turning them into teleseminars. 5. Submit them to podcast directories. Podcast submission software most welcome here, since there’s so many of them. 6. Convert the marketing article to video by speaking over PowerPoint or Camtasia and submitting them to video sites like Youtube, tubemogul. 23
  24. 24. QUESTIONS? Jeff@influenceOlogy.com 24
  25. 25. NEED EXTRA COACHING? We coach in 4 areas of Influence: a.) Yourself into Action b.) 1-on-1: Sales, Interpersonal communications c.) 1-to-many: Public Speaking, Presentation Skills d.) 1-to-masses: Leveraging technology to grow business 25
  26. 26. 2 WAYS TO GET COACHING? 1-on- 1 Personal coaching on those 4 areas to get your $1000/mo. for 4x45min personal and professional outcomes Group coaching on those 4 areas to get your personal $197/mo. for 7x90min and professional outcomes Bonus: Influencing from the front 1-day Intensive $4995 Value FREE 26

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