This document outlines initial ideas for a protein cereal bar called Protein Power. The packaging would be mainly black with maroon text and the slogan "stronger with every bar". The target market is anyone who enjoys or participates in sports and exercise. A potential downside is the target market may be limited, but word of mouth could help it gain a good reputation among customers. The subtle packaging colors may also appeal to customers. Pricing would likely need to be low due to competition in the fitness bar market.

1. My initial ideas
Name of cereal bar: Protein Power.
Packaging would be mainlyblack with maroon text on the
top of the packaging (name of bar and slogan).
Slogan:stronger with every bar.
Target market will be for anyonewho enjoys/takes part in
sports/exercise.
A negative to this cereal bar is that the target market may be
quite limited.
However I think that the peoplethat would buy it would
alwayscome back to it and could gain good reputation
through word of mouth.
Also the colours of the packaging will be quite subtle and this
may appealto the customers.
I probably would have to set prices low as there is lots of
competitionin the fitness bar market.