Vans Anti-Smoking Apparel Advertisement Analysis

Vans Anti Seeking Apparel Analysis
Vans Anti–Smoking Apparel Advertisement
The term advertising, the peaking of one's interest about a product or service offered, has been used
since the 1500s. For over five hundred years, companies and inventors have been influencing
consumers to buy or invest in their products through advertisements. These ads can come in all
types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements
by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be
used is very simple. Advertisements tell people what is out there to buy.
If nobody knows about the products, how can they sell? Advertisements are used to basically get the
word out about something that needs to be sold. ... Show more content on Helpwriting.net ...
"Tobacco use is the leading cause of preventable death and is estimated to kill more than six million
people each year worldwide (World Health Organization)" is a statement made by Banerjee and
Greene in the Journal of Substance Use. When children, adolescents, and teens are aware of the risk
of tobacco use, their chances of smoking decrease slightly. Studies have been done to show that
more than half of smoking initiation starts before the age of 18 (Banerjee and Greene). Because this
issue has been brought to the light in the last few years, companies and organizations have come
together to prevent adolescents from smoking. The "truth" campaign is one of the organizations that
has focused primarily on anti–smoking for
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The Marketing Strategy Of Hertz
Strategic Options
Hertz product ranges from Hertz local edition, Hertz car sales, Rent2Buy, Hertz equipment rental,
Hertz claim management, Connect by Hertz, and Advantage rent a car. Their core purpose is to
maximize total shareholder by bringing substantial competitive advantage to the company. As such
there are at least three different strategies that Hertz can follow. Firstly, it can aim for the partnering
with independent small rental providers/ mobile companies to increase sales revenues. Secondly, by
entering new markets segments. Thirdly, it can follow the marketing strategy of increasing
advertising and promotion activities. The following are three strategic growth options which Hertz
can pursue to increase the market share and to maintain the competitive advantage in the industry.
Partnering with independent small rental providers/ mobile companies
PARTNERING WITH INDEPENDENT SMALL RENTAL PROVIDERS/ MOBILE COMPANIES
ARENAS/MARKETS
North America, Asia, Europe, Caribbean /other developing markets
DIFFERENTIATORS
Brand image, customer loyalty, industry experience, market leader
VEHICLES
Acquisitions, internal capabilities and resources
STAGING
Advertise products on T.V, radio, web–site, hotel partners and airport display
ECONOMIC MODEL
To increase sales, revenues, profits and brand image and market share
PROS
Growth potential, increase market share, maintain competitive advantage, economies of scale
CONS

Increase in capital and advertising costs, harder

Public Relation And The Impact Of New Media
Public relation and The Impact of New Media
Advertising is a crucial piece of any business since it is the most direct correspondence between the
firm and the general population. For a business to appreciate long haul achievement, it needs to be
able to advance and adjust with the always showing signs of change patterns of people in general
keeping in mind the end goal to comprehend the requirements and worries of the overall population.
Creator and business person Deirdre K. Breakenridge (2008) states in her book 'PR 2.0 New Media,
New Tools, New Audiences ' that "It 's basic for PR experts to peruse, be learned, and remain to a
high degree knowledgeable about the business sectors their brands attempt to achieve." The
twentieth century ... Show more content on Helpwriting.net ...
A portion of the reasons incorporate building or looking after connections, gathering backing and
notoriety, picking up criticism, conveying certain messages or news.
Nowadays it has turned out to be fundamental for advertising to participate in a consistent exchange
with people in general. As the routes in which individuals transmit and get data are quickly
developing so should the courses in which PR communicates with the general population. With new
devices that are interested in PR experts for imparting like E–sends, sites, computerized/online
bulletins, web journals, viral advertising, web indexes, live phone calls, RSS, and podcasting.
(Aronson, Spetner and Ames, 2007, p. 1), new media gives improved data conveyance frameworks
and giving everybody with simple access to vehicles of mass correspondence. Theaker (2008)
demonstrates that "Sites are as of now viewed as a standard component of corporate
communications, and PR professionals ought to be included when customers set up sites," "The
Internet gives the one of a kind chance to individuals of any age to get, process, and comprehend a
message through pictures, illustrations, video, sound and other visual presentations which the
customary media couldn 't assemble to impart viably." (Macky, 2011, p. 1).
Notwithstanding its utilization for associating with the objective open. New media can likewise be
utilized as a part of

How Are Teenagers Affected By Advertisements For Fast Food?
Nowadays, the increasing number of companies decide to boost the investment of advertisements in
order to propagandize the new products more effectively and efficiently. Munusamy and Wong
argue that advertising has become one of the important elements in our modern life (Munusamy and
Wong). According to the most recent forecast of US advertising spending, eMarketer expects US
advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels
("US Total Media Ad Spend Inches Up, Pushed by Digital – EMarketer."). Besides, the increasing
concern from the businessmen who spend a lot of money on advertising, there are also a rising
number of customers who have highly prone to choose a product while being affected by
advertisements. For example, the advertising that children view daily works –– 84 percent of parents
take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are
Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will
cause some social problems, such as advertising some products which will undermine health. Given
the fact above, the increasing investment of advertisements is the debatable exigency. The research
questions which leaded me to investigate are listed as follows: Is the huge investment of the
advertisement worthy? And what kind of advertising strategies should be applied to gain better
advertising effect?
For my research questions are mainly relevant

Limits Of IMC
Lastly, IMC saves a lot of money because it eliminates duplication and replication in areas such as
graphics, imagery and photography since they can be displayed and used in advertising, exhibitions
and sales events. By using a single agency for all communication, the agency fees are significantly
reduced and even if there are different agencies, time is conserved when meetings bring all the
agencies under one roof – for strategic planning, creative sessions, briefings, or tactical. The reduces
work pressure and subsequent stress levels are among the many benefits of IMC.
Limitations of IMC:
While the traditional barriers to IMC like the usual resistance to change and the special problems of
communication to a wide variety of potential ... Show more content on Helpwriting.net ...
In most but not all organisations, there appear to be very few people who have real time hands–on
experience of all the marketing communication techniques. The absence of such expertise and
knowledge is further compounded by an absence of commitment. Realising and working on such
limitations is the first step in efficiently rolling out IMC.
Also, it is not an uncommon sight to notice turf wars or internal power fights where a few managers
resist having some of their decisions (including budgets) decided or even influenced by anyone from
some other department. It shouldn't matter who introduced the creative idea, but more often than
not, it does. An advertising agency might not be very comfortable about having developed a creative
idea by a PR or some direct marketing consultant.
IMC could also deter creativity. No more unconventional and sassy sales promotions unless they
somehow fit into the overall marketing communication strategy agreed upon within the organisation.
The thrill of impactful creativity may be choked, but the creative challenge may be bigger and
ultimately more gratifying when operating within a closely integrated, creative

Regulatory Changes in Direct-To-Consumer Marketing of...
Direct–to–consumer (DTC) marketing of pharmaceuticals has grown increasingly in the past
decade. The American public views prescription drug advertising for a wide range of medical
conditions, including high cholesterol, depression, allergies, and erectile dysfunction. The Federal
Food and Drug Administration (FDA) regulates the content of these advertisements. Critics also
have taken the position that the advertisements garner unearned trust from the public, are
misleading, and promote unnecessary use of prescription drugs for common problems associated
with aging. Proponents counter that DTC ads help eliminate stigmas associated with certain medical
conditions, give patients an active role in their health care management, and ... Show more content
on Helpwriting.net ...
The third and most common type is the "product claim ad," which mentions the product and its
indication and includes efficacy or safety claims." (Ventola, Toxic par 3). These types of ads proved
to be confusing and misleading for consumers. As Greene describes in "Hidden in Plain Sight",
"Over the course of the 1990s, resulting television and radio advertisements took on a surreal,
disconnected quality, exemplified by the division of marketing for Schering–Plough's nonsedating
antihistamine Claritin (loratidine): one set of advertisements praised promising new developments in
antiallergy remedies but did not mention Claritin, while others featured the pill and its logo and
promised "blue skies" without explaining what, in therapeutic terms, that might mean."The FDA
reacted to concerns over confusing DTC prescription drug ads by issuing final guidance in 1999,
which relaxed previous regulations and redefined "adequate provision" of risks and benefits to
include reference to a toll–free number or web site. (Greene, Hidden, par 34). The result of the
relaxed regulations was an explosion of DTC pharmaceutical advertising in broadcast media. DTC
rulings would be relaxed yet again in 2004, which saw the removal of the requirement to include
complete prescribing information, instead requiring only a "simplified brief summary." Ventola says
"this change allowed pharmaceutical companies to present

Advertising: Modern Day Brainwashing Essay
Brainwashing and Mind Control are "best thought of as a series of techniques that are used over
time to shape a person's perception, cognition, emotions, decision making and behavior to such an
extent that they have lost their freedom of choice" (Mind Control Today). These techniques, once in
existence within authoritarian and totalitarian governments, are increasingly being practiced by
advertising companies and mass media. There are extensive similarities among the political and
economic standards that cause negative impacts on society, as a result of adopting these mind
control tactics. As Malcom X pointed out, "The media is the most powerful entity on earth, because
they control the minds of the masses".
Advertisers and corporations ... Show more content on Helpwriting.net ...
Advertisers and marketing companies are mostly interested in subliminal manipulation because by
targeting consumers' subconscious mind, they can control their involuntary actions, emotions and
beliefs. The subconscious part of our mind is able to process around 20,000 pieces of information
per second, where as our conscious part can only cope with about forty. This function explains why
any subliminal message that our subconscious receives, can be received and responded to by
consumers without them ever being aware of it. This form of mind control can be very powerful if
used correctly, it could influence consumers to want and buy a product without their control
(Winder).
The result of mind control can be identified in persons who end up developing different beliefs and
values. Once this controlling process grows in multiple different ways for a long period of time, it
results in brainwashing. Interestingly enough, according to Steve Hassan, in brainwashing, the
manipulator is the hostile enemy, where as in mind control the manipulator is a friend, a helper, and
the targeted person is a willing participant in the situation. The goal of the advertiser, as a
manipulator, is to destroy the consumer's old identity and create a new one that holds the beliefs,
values, and ideas of the manipulator (Mind Control Today). We are often less

Mobile Marketing And Advertising Trends
MIS 204
Di Han
29/04/2016
Mobile Marketing and Advertising Trends
Introduction:
With the last ten years, Mobile advertising is a rapidly increasing part affording brands, business,
and marketers more opportunities to connect with consumers, which overtop traditional and digital
media immediately on their mobile phones. Nowadays, cell phones can not only for receiving and
making calls but also can text messaging, content downloads and the Mobile Web. All those media
channels carry advertising and content. When we say mobile advertising, not every channel is
created equal. So as to reach the target customers, companies should focus on the apps and services
when and where consumers spend their most of time. Which means they can use those ... Show
more content on Helpwriting.net ...
With one year later, Admob, a mobile advertising company set up." In 2011, Mobile Services
revenue exceeded 1$ Trillion for the first time". ("History") All those data told us, the market for the
mobile advertising is not only growing but exploding.
The Current Market for Mobile Marketing Advertising
There is no evade from advertising and promotions when people are mobile, which becomes
pervasively in our life." According to the Interactive Advertising Bureau, the mobile advertising
industry experienced a worldwide growth of 65 percent in 2014. From $19.3 billion in 2013, the
industry achieved a net worth of an eye–popping$31.9 billion in 2014". ("What") The greatest part
is that the sector is nowhere near slowing down.
Mobile phones have gone through a vast evolution since 1983. It is also a core makeup of the
modern consumers' life. Nevertheless, the company still not sure whether revenues would follow
users to the mobile market and also worried about the ability of the enterprise which can monetize
mobile devices to make extraordinary profit successfully.
There are some great examples: "According to the Twitter earnings report for the fourth quarter of
2014, their company makes advertising revenue for $432 million. Mobile advertising revenues
accounted for a stunning 88 percentage of the total income, which has an over 85 percent increasing
reported for the third quarter." ("Twitter") Facebook also not far behind, "according to their second

Advertising
Impact Of Advertising
Impact based advertising is a form of advertising designed to have a lasting psychological effect on
viewers so they will remember the product or vendor. This approach can help advertising produce
the greatest results for a given expenditure.
Impact based advertising is often contrasted with impression based advertising, which is focused on
the number of times that an ad is seen and does not differentiate between segments of the audience.
Impact–based advertising seeks to give the user something of value, whether that is entertainment or
information, and create a positive association with the product or service advertised.
On the Internet, impact based advertising applies mainly to Web–based content although it ... Show
Advertising has a major social impact by helping sustain mass communications media and making
them relatively inexpensive, if not free, to the public. Newspapers, magazines, radio, and broadcast
television all receive their primary income from advertising. Without advertising, many of these
forms of mass communication might not exist to the extent that they do today, or they might be
considerably more expensive, offer less variety, or even be subject to government control through
subsidies. In depth news programs, a diversity of magazines, and free entertainment might no longer
be widely available.
At the same time, however, some critics warn that because advertising plays such a major economic
role, it may exercise undue influence on the news media and thereby curtail the free flow of
information in a free society. Reporters and editors, for example, may be hesitant to develop a news
story that criticizes a major advertiser. As a result, society might not be alerted to harmful or
potentially harmful conduct by the advertiser. Most members of the news media deny that pressure
from an advertiser prevents them from pursuing news stories involving that advertiser, but some
members of the media acknowledge that they might not be inclined to investigate an issue
aggressively if it threatened to offend a major advertiser.
Advertisers may affect media programming in other ways, too, critics charge. For example,
companies that sponsor TV programs prefer

Essay On Exquisite Pointers For Learning A Way To...
Exquisite pointers for learning a way to marketplace your articles
That is your first try at a brand new marketing method or marketing campaign and you want to
know what article advertising can do for you. Using this article and information from different
sources, you could make some first–class cash with article advertising and marketing.
Select a class so that it will be profitable, but make certain you understand something approximately
the region. It could be that book critiques make extra money than every other web page, however if
you by no means study, then it is now not the place for you. Pick out subjects which might be both
cash makers and fit along with your strengths.
By means of specializing ones article advertising ... Show more content on Helpwriting.net ...
Not anything is extra irritating to a purchaser than whilst they are attempting to find statistics and
that they wind up on a page that has nothing to do with what they need. Hold the entirety relevant,
and you'll preserve your clients satisfied.
For achievement in article marketing, a streamlined method to writing is excellent. Make your
pieces highly brief. People do no longer have time to study pages of content. So, be brief but live
on–factor. Give attention to the exact information you need to convey and do not get distracted.
You'll build a recognition for sharp, clear paintings that readers will admire.
Article advertising may be used as a innovative outlet for folks that like to write down things. Now
not only can they earn some money from it but it's going to help them exercise their writing skills a
good way to enhance upon them. Choosing to do article advertising and marketing in ones
unfastened time can provide many blessings.
Key phrases are an critical element on the subject of a success article advertising. It is crucial to
select the right ones. Many companies provide offerings which fee between $a hundred and $500 to
use, however google has an exceptional free keyword device which offers you awesome outcomes
without charge. Cross back to the keywords that be just right for you in an effort to beautify your
cash–making ability.
Reflect onconsideration on the topics which

European Advertising vs. American Advertising Essays
–––––––––––––––––––––––––––––––––––––––––––––––––
European Advertising vs. American Advertising
–––––––––––––––––––––––––––––––––––––––––––––––––
Research Paper
ARS 230 The main aspect of advertising is to 'get more bang for the buck', to make it aesthetically
pleasing to the eye and gain the viewer's attention. Throughout the years, advertising has varied in
many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little
healthy competition, but what if one area is gaining the benefits slightly different than the others
because of their boldness? American and European advertising are very different culturally as well
as aesthetically. There has always been a cultural difference in the style of ... Show more content on
Helpwriting.net ...
Europe is well known for using sexual nudity to promote a product, simply because 'sex sells'.
Approaching advertising in a different light would be emotionally. In America, advertising can be
described as hard selling. Hard selling is a campaign or advertisement that is direct, forceful and
straight to the point. For example while watching an American seatbelt warning on Youtube, the
commercial is simply based on the motto, "Click it or Ticket", showing average people driving their
cars and getting pulled over by officers and receiving a ticket and fine. The commercial is to the
point and straight forward, showing almost no emotion. The approach that American marketing
companies have used is effective by saying 'If you don't' wear your seatbelt, then you will be forced
by law to pay a fine'. Similarly compared to the American commercial is the European commercial's
motto, "Heaven Can Wait", is an emotional grasp on losing your life over not wearing your seatbelt.
Although the two are trying to deliver the same idea, the European method seems to make a gentler
or softer appeal to the viewer by incorporating emotion and reality into the grand scheme. The
emotion, fear, is incorporated into this commercial and motivates the audience to action. We as
viewers can see how both American and European advertising is very successful; it is hard not to
view one as more effective.
Another aspect of

Replacement Advertising on the Web
Replacement Advertising on the Web – Is it Legally and Ethically
Acceptable?
Summary
=======
This report discusses the legality and ethics of a new piece of software launched in February 2001,
which allows ISP's to overlay advertising banners on any web page on the net with adverts sold by,
and controlled by them. Investigations led to discussions about
Copyright infringement and European Competition Law. Many examples of
Case Law were also investigated for their possible links with issues arising from the use of this
software.
Introduction
============
This report is being written to try to understand the issues raised, both legally and ethically, by the
release of a new piece of software
(Fotino) onto the Internet ... Show more content on Helpwriting.net ...
( http://www.telegraph.co.uk/et?ac=000446462942768&rtmo=Qw00QzaR&atmo=999999â€¦>)
Upon reading the whole of this article (Appendix A) I found it very interesting and thought
provoking not only because this software development was so new, having only been released on
12th February
2001, but also because it was originally developed at Brunel
University and is being marketed by a local company in Leeds.
This new piece of software called Fotino allows ISP's to control the adverts which appear on a web
page. The software allows them to overlay advertising banners on any page on the net with adverts
sold by, and controlled by them. It was developed from the idea that ISP's hold more personal
information about their customers and can therefore target the advertising much more successfully.
(A printout of the
Marketing material for the product can be seen in appendix B.)
In the article from the Telegraph web site in an extract taken from an interview with the Chief

Executive of Meltingpoint Technologies,
Julian

A New Modality Emerges : Native Advertising
Using new digital technologies constantly transform how current society operates in different
spheres; consumer habits are one of the most influenced by these technological innovations, so
digital marketing is popular day by day.
Consumers of various products and services, in any productive sector, interact differently with
brands since they use the web to communication, as they seek practical and effective solutions to
their needs and problems; Base their choice on the information they get on websites, on the opinions
of other consumers and the experience they offer them when consuming their products or services.
As with sales, the less obvious you perceive the intention to sell, the more likely you must close a
sale. This means that ... Show more content on Helpwriting.net ...
Native ads opened. It is also online advertising that, thanks to certain programs, is published in
diverse platforms that share identical themes.
On the other hand, there are seven types of Native ads, according to the "Native Advertising
Playbook" guide published by the IAB of the United States.
1) Native ads embedded in editorial content. Within this category there are other subcategories:
A) Content created jointly, between the advertiser brand and the editorial team of the platform; His
metric is calculated based on the interactions he has as well as his notoriety.
B) Sponsored links. These are the links that are made within the body of a text, which when
positioned in them and give click lead to the websites of the brands. In this case, its ranges are
calculated by the CTR.
C) Ad integrated with the content of the website. It mimics in appearance with the editorial content
of the platform giving to the internaut the possibility of interacting with him, and it appears like a
related post; but in fact, it leads to the web page of a company. Its metric is calculated based on the
interactions and notoriety of the advertisement as in the first case.
2) SEM. Native ads in searches. This type of advertising appears when a user queries any specific
topic in any of the existing search

Fast Food Advertising and Childhood Obesity
Fast Food Advertising And Childhood Obesity
A rise in obesity has been observed in the United States in the last two decades. Obesity is one
problem that gives birth to numerous fatal diseases, including but not limited to cardiovascular
disease, diabetes, and depression. The Centers for Disease Control and Prevention (CDC) conducted
a survey and found that, "More than one–third of U.S. adults (35.7%) and approximately 17% (or
12.5 million) of children and adolescents aged 2–19 years are obese" (Ogden, Carroll). One of the
main reasons behind obesity is the American's love for fast food. Fast food contains only a small
proportion of essential nutrients, and is loaded with unhealthy and non–essential nutrients which do
nothing but ... Show more content on Helpwriting.net ...
"The similar advertising bans already exist in some jurisdictions such as in Quebec (Canada) and
few Scandinavian countries" (Dhar, Baylis 7). "Sweden, Norway, and Finland have banned
commercial sponsorship of children's programs. Sweden also does not permit any television
advertising targeting children under the age of twelve" (Role of Media). "Quebec's 32 years ban on
advertising to children had led to $88 million annual reduction in expenditures on fast food and 13.4
billion to 18.4 billion fewer fast food calories being consumed per year" (Dhar, Baylis 2–10).
Residents of Quebec have a very sedentary life, yet their obesity rate is comparatively lesser than
the US. These figures indicate that the sanction on fast food advertisement can prove effective in
lowering or curbing fast food consumption in the United States as well. A larger proportion of the
US population leads a very active life. An active life combined with the proper and healthy diet may
lead to significant reduction in the obesity rates. "Media and entertainment giant Walt Disney Co's
has already banned junk food advertisements during its TV, radio and other online programs
intended for children under the age of 12" (Heavey).
Lawmakers and other opponents of this campaign may not agree to the effects of advertising on
children and may

Advantages And Disadvantages Of Press Advertising
Virtually any intermediate can be used for advertising. Commercial advertising media can contain a
wall paintings, billboards, street furniture components, printed fivers and rack cards, radio, cinema
and television adverts, web banners, mobile telephone screens, shopping carts, web popup,
skywriting, bus stop benches, human billboards, magazines, newspapers, sides of buses, banners
attached to or sides of airplanes ("logojets"), in–flight advertisements on seatback tray tables or
overhead packing bins, taxicab doors, roof mounts and passenger screens, musical stage shows,
subway platforms and trains, doors of bathroom stalls, stickers on apples in supermarkets, shopping
cart handles (grabertising), the opening section of streaming audio and ... Show more content on
Helpwriting.net ...
Airtime is bought from a situation or network in exchange for airing the commercials, while radio
has lire apparent control of being limited to sound, this becomes its main disadvantage.
Press Advertising:
Press advertising defines advertising in a printed medium such as a newspaper, magazine, or trade
journal. The encompasses everything from media with a very broad readership base, such as a major
national newspaper or magazine, to more hardly directed media such as native newspapers and trade
journals on very particular topics, form, of press advertising is confidential advertising, which
permits sequestered persons or corporations to procurement a small, intently directed ad for a low
payment advertising a product or service.
Online Advertising:
Online advertising is a method of promotion that uses the Internet and World Wide Web for the
spoken determination of delivering marketing posts to invite clients. Examples of online advertising
include contextual ads that seem on search locomotive results pages, banner ads, in text ads. Rich
Media Ads, Social network advertising, online ordered advertising, advertising networks and e–mail
marketing, involving e–mail

Comparison of Two Commercials Essay
Outline
Thesis statement: When compared side–by–side, there are differences in the two. Some of these
include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses
pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of
each. 1. Pathos or logos? 1. VW uses more pathos than Lexus. 1. Humor is effective tactic in
advertising. 2. By using humor, advertisers make their product more memorable. 2. Lexus uses more
Logos than VW. II. Target audiences. 1. VW targets younger viewers but could be effective on
almost anyone. 2. Lexus targets a more mature, serious audience. III. Effectiveness. 1. VW is more
effective because ... Show more content on Helpwriting.net ...
In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their
product. To do this, they use different methods of advertising. Also, both companies target different
audiences. When all is said and done, they have varying degrees of success in doing so. Advertising
is a fundamental force in today's society, and because of this, companies must provide the most
effective commercials with presentation of as many logical appeals as possible.
Word Count: 607
Works Cited
"Meet The Volkswagens – Jetta TDI Meets Prius" Youtube. 18 May 2009. Web. 10 October 2011."
<http://www.youtube.com/watch?v=JXK63kvUi6U>
"Engineering Amazing Commercial – "Wall" " Youtube. 9 June 2011. Web. 10 October 2011."
<http://www.youtube.com/watch?v=AJTYPq0gNCo&feature=pyv>
Final Draft: Volkswagen vs. Lexus
Over the last few decades, American culture has been forever changed by the huge amount of
advertisement the people are subjected to. Advertising has become such an integral part of society,
many people will choose whether or not they want to buy a product based only on their familiarity
with it rather than the product's price or effectiveness. Do to that fact, companies must provide the
very best and most convincing advertisements as possible. Those companies have, in fact, done

Got Milk? Essay
In 1993, due to the decline in milk consumption, dairy farmers in California came together to form
the California Milk Processors Board (CMPB). They agreed to give three cents for each gallon sold
to fund an advertising campaign with the main purpose of "reminding people to drink milk"
(gotmilk.com). Jeff Manning, the man hired by the CMPB to find an advertising company,
appointed an ad agency known today as: Goodby, Silverstein & Partners. The San Francisco based
company began immediate consumer research in which they found the majority of people loathed
running out of milk, especially when sitting down to a sweet or sticky treat. They took this
information and formed what's known as the deprivation strategy. Rather than just advertising ...
Show more content on Helpwriting.net ...
Print ads featuring treats such as cookies and cupcakes with a bite taken out of them, while also
containing the phrase, "got milk?" began circulating through magazines. By October of 1993 the
first "Got Milk?" ad aired on television. Starring the unforgettable Sean Whalen as the plain–folk
history buff, who receives a call from a radio station asking him their $10,000 question.
Immediately knowing the correct answer Whalen responds "Aaron Burr", but due to the bite of
peanut butter sandwich he had just taken, and no milk to wash it down with; the only thing that
escaped his lips was an unintelligible, "Awooon Buuuh" (gotmilk; you tube). There's many
advertising techniques used in this commercial. The appearance of Sean Whalen gave the ad
famous–person testimonial, while the ill–fated character he played brought plain–folks pitch into the
mix. Hidden–fear appeal, was created by establishing the fear of not being able to answer the
$10,000 question due to something that could easily be fixed with a glass of milk. The combination
of these advertising techniques with humor, helped "Aaron Burr" become one of USAToday.com's
ten best ads of all time, as well as winning the Best in Show award at the 1994 Clio Awards. By
1997, Goodby and Manning began to question the popularity of their campaign. They wondered if
perhaps their ideas were boring, worn out so to

Advertising to Children Must Be Banned
As a little girl I loved watching television shows on Saturday mornings. I'd get upset when a show
would proceed to commercial. That is until I watched the shiny new toy being played with by the
girl my age and of course the cool new one that came into the happy meal, then I'd forget. After
seeing the appealing commercial I'd run to my mom and try to slickly mention it. "You know
McDonalds has a new Monster's Inc. toy in their happy meal. Isn't that great? "Now I realize that
back then I was targeted by big companies to beg my parents for things that I didn't need or that
wasn't good for me in order to make money. Advertising today is affecting the health of today's
children because they eat the unhealthy foods advertised to them on: ... Show more content on
Helpwriting.net ...
(Children as Consumers)
Advertising has a negative effect on a child's health. Approximately 20% of our youth in the United
States of America are now overweight with obesity rates in preschool age children increasing at an
alarming speed. The issue of childhood obesity is a serious one. Obesity rates have tripled in the last
twenty–five years. As reported by the Centers for Disease Control and Prevention, the prevalence of
obesity has more than doubled among children between the ages of two to five and ages six to
eleven. In teens ages twelve to nineteen, prevalence rates have tripled. Obesity in childhood places
children and youth at risk for becoming obese as adults and associated poor health such as diabetes,
cardiovascular disease, and certain kinds of cancer. Research has found strong associations between
increases in advertising for non–nutritious foods and rates of childhood obesity. Most children under
the age of six can't distinguish the difference between regular programming and advertising.
Children under the age of eight don't understand the persuasive intentions of advertising. (The
impact of food Advertising on Childhood Obesity) Food marketing is among the postulated
contributors to the rise in obesity rates. Food marketing to

Online E Commerce Sales : A Important Role By Becoming An...
Introduction
Technology plays a significant role by becoming an innovative phenomenon that gradually engages
with the fashion retail industry. Most of the fashion retailers in the industry have undertaken the
strategies to go beyond the servicing customers via the salespersons through the adoption of the
technology devices like the tablet computers that provide towards consumer services. E–retail
distribution was established through the proposal that was designed to save a considerable amount
of money while proving all the features that it is required for the online E–commerce sales. The e–
retailing involves the sale of the products and services through the internet where it includes the
business to business, subscriptions to the website content, business to consumer as well as the goods
and services through advertising/marketing.
In order to succeed, e–retailing needs the business to the tailor traditional business models to the
rapid changes in the face of the users as well as the internet. The electronic retailing needs most
products and services displays as well as specifications in order to provide the shoppers with the
personal feeling for the look as well as the quality of the offerings without the requirement of the
present in the store. In order to be successful at electronic retailing, there should be strong branding,
engaging, and regularly updated to attain the customer's changes demands and made easily
maneuverable. Goods and services need be designed and

Designing A Successful Web Advertising And Marketing...
Search engine marketing providers have increased in significance and there have been a number of
traits enveloping the market. Most web optimization corporations are anticipated to know and
perceive the algorithms created for serps, but solely few are in a position to crack it with precision.
Some sites get extra guests than the others while some fail to get even some guests depending on
their online presence. It is the major job of an search engine optimisation specialist to spice up the
presence of the sites. The algorithms determine if the positioning web page needs to be in the first
page for a relevant keyword. Natural search engine optimisation providers and results resolve the
online presence of a website to an important extent.
There are many steps to create a successful web advertising and marketing strategy associated to
natural search engine optimization providers which embrace several content material management
options, hyperlink building companies, articles, press releases and directory postings for better web
optimization placements. For lasting visitors stream and enhanced conversion rates, seo works the
best.
Article Submission is likely one of the greatest methods of organic search engine optimization
companies as articles supply a generic platform for linking again to the main web site with out being
blatantly promotional. The readers profit by getting a generic insight into the market and in addition
a related supplier of the services. The hyperlinks

Barnes & Noble vs. Amazon
To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper
strategy and implement a successful marketing plan.
SITUATION ANALYSIS
Barnes & Noble first must consider the issues and problems facing their company, and then perform
an opportunity analysis to determine their strengths and weaknesses in relation to their customers,
competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the
company needs to worry about the uncertainties associated with the expected rapid growth of the
Internet, the changing profile of Internet users, increased competition and indeterminate future
developments in electronic retailing from publishers, wholesalers, and retailers, and intense ... Show
With their traditional stores, Barnes & Noble established a 2.5 million–title database designed to
help consumers find books, but despite this advancement, the company's distribution structure is far
inferior to Amazon.com's. Both the tax–exempt online purchased books and the traditionally
purchased ones are routed through the same distribution center in New Jersey and have to be
separated from each other to avoid confusion. Contrarily, their main competitor is much more
efficient and cost reducing. Amazon.com's West Coast operation permits non–Washington state
residents from paying sales taxes, and instead of working with publishers, the company depends on
wholesalers to provide fast turnaround in shipment, allowing them to have few books on hand at
their distribution center. In the marketing channel, this just–in–time production reduces inventory
levels, thereby lowering costs in production and storeroom fees. Because of increased competition,
Barnes & Noble needs to develop a plan to enhance their own market position and to challenge
Amazon.com's channel advantage.
ALTERNATIVES
In order to deal with the issues posed above, Barnes & Noble has to focus on a possible alternative
strategy. At this time,

Advertisement Business : Business, Ruthless Dog Eat Dog,...
Matthew Renfro
12/19/14
English 10 Honors
Period: 2
Advertisement: Where Santa Endorsed Cigarettes and Where Companies Invade Our Pockets
Cutthroat business, ruthless dog–eat–dog relationships, and high stakes are timeless key
characteristics of the advertisement business. Overtime, the advertisement business has evolved and
adapted to suit society's desires. Advertisements from the 1950s seem alien to us today. The
advertiser's main goal is to sell you an item, idea, or service. To do this, advertisers must represent
their target audience's wants and desires. So as society changes, advertisements must too. The most
prevalent changes in the modern era since the 1950s include the methods of reaching the consumer
and changes in the content of the advertisements. Gender roles in advertisement have not seen as
much of a dramatic change. However, advertisement has evolved, but not necessarily for the better,
as it still reflects almost every characteristic of our society; from our materialism to our distorted
morals.
From the 1950s to the modern era, advertisement outlets have evolved to meet society's shifting
desires. Technological innovation aided companies and advertisers in reaching their customers.
Newspaper advertising used to be the king from which countless numbers of companies where able
to reach and connect with consumers. America's new suburban lifestyle in the 1950s created new
ways of reaching consumers. Advertisers could now reach their target audience

Examples Of Persuasive Advertising
Name......
Instructor...
Subject...
Date...
Persuasive advertising An advertisement refers to a message created by an organization to persuade
an audience to buy or like an item. Advertiser`s try as much as they can to entice their audience .
(O`guinn, Allen, Semenic 2011). Business online dictionary defines persuasive advertising as:
A type of product promotion that attempts to influence a consumer in favor of a purchasing
particular good or service. A business might engage in informative or persuasive advertising to
encourage first time customers to try its product, in addition to reminding customers to purchase a
product they have previously bought. (Business dictionary 2014) all advertising includes an attempt
to persuade or to put in in layman's language, they are designed to make someone do something and
even an advertisement thought to be purely informational still has an objective to achieve and the
objective is persuasive. The advertisement is made to to inform the consumer for some purpose
which is to let the consumer to like that brand and because of the liking to ... Show more content on
Helpwriting.net ...
The manufacturer and the retailer can enter into a cooperative advertising program in which the
manufacturer pays a certain share of the retailer's advertising expenditure.( Jorgensen 2000)(pg.
107)
Works cited
Jørgensen, Steffen, Simon Pierre Sigué, and Georges Zaccour. "Dynamic Cooperative Advertising in
a Channel." Journal of Retailing: 71–92. Web. 2 Sept. 2014.
O'Guinn, Thomas, Richard Semenik, and Chris Allen. "From Advertising to Intergrated Marketing."
Advertising and Brand Promotion,. Sixth ed. Vol. 1. Mason, 2009. Print.
"What Is Persuasive Advertising? Definition and Meaning." Persuasive Advertising. Web. 2 Sept.
2014.

Analysis of Visual Text Essay
Advertising has become one of the most powerful and effective tools that business uses to launch
and brand products. Advertising is a form of communication used to persuade an audience to take
some action with respect to products, ideas, or services. Everyday we are surrounded by
advertisements, influencing us to make different purchases without our mind even realizing how
much they really affect us. Advertising is available in many different mediums and communicated
across many different forums. Of all of the forms of advertising, visual advertising has proven to be
one of the most successful. Graphic designers have the ability to put subtle references and innuendos
into your mind by utilizing different fonts, colors, and visual points ... Show more content on
Helpwriting.net ...
"We know moms struggle to get their kids to eat well, and we believe our message provides a
reminder that the taste of Hidden Valley Ranch has the power to encourage kids to eat their
vegetables" ("New Hidden Valley Ad"). A recent study at the University of California shows that
kids ate 23 percent more vegetables when paired with a moderate amount of ranch dressing ("New
Hidden Valley Ad"). This visual advertisement published in multiple target advertising markets such
as the June 2008 volume of Good Housekeeping periodical targets parents, especially moms, who
worry about their children's diets, constantly struggling to get their kids to eat enough vegetables
(Hidden Valley). Hidden Valley uses a common photography strategy in the advertisement known as
encapsulation. "Encapsulation is a classic technique used to hijack your visitor's eyes and create a
tunnel vision effect, preventing your eye from wondering somewhere else in the photo" (Gardner).
Hidden Valley creates the picture in a way that makes you look at the ranch being used on the
broccoli, almost as if making your eyes focus in on that particular spot. The ad uses association to
connect the viewer to the message of the ad. "When advertisers use association, they attempt to
associate their product with the people, values and lifestyles depicted in the ads. Associations are
positive and

Advertising : Teens And Advertising
Ahumareze Paula
1358 English 101
M. Gonzalez
Project 3: Research
November 17, 2014
Word count: 872
Abstract word count: 102
TEENS AND ADVERTISING
Abstract: companies have to sell their products. In order for them to, they have targeted a particular
group of people which are teens. Advertisers know teens are very vulnerable, and want to be seen as
"cool" and for these companies to sell their product, they (advertisers) paint this unrealistic image of
a teenager, in their (teens) heads. They (advertisers) make teens believe that before they (teens) can
be accepted into society, they (teens) have to be this idea of a teenager. In order to protect teenagers
from money hungry companies that want to exploit them, we should make them understand how
advertising works.
Today, teens have become the main targets of advertisers and Marketers who see them as major
consumers of their products. The way in which advertising companies and marketers draw the
attentions of teenagers is alarming. These companies claim to be ignorant of the effects advertising
campaigns have on teens, because they want to sell their products and services, knowing well that
most teenagers are not completely knowledgeable of the impact advertising have on their lives.
These companies carry out their adverts through television, internet, magazines and other media to
lure teens to their products.
Teens spend a lot of money on products, even more than many adults. Most of them even influence
most of the things

Advertising, A Web To Trap Consumers: The Corporations
Advertising, a Web to Trap Consumers: The Corporations Goal is to Create a Spin in the Mind of
Consumers through Advertising for Earning Profits
Corporations have existed since the time of the Roman Empire but the influence of modern
technology transformed corporations into something new without fringes(Bogdaneris,2016). Due to
globalisation corporations can operate anywhere in the world Although the perspective of
corporations is the same as the past, corporations now believe they exist only for earning profits
(Bogdaneris,2016). The golden age of media influences the growth of corporations through
advertising their products (Bogdaneris,2016). This paper focuses on how corporations use various
marketing techniques to advertise their ... Show more content on Helpwriting.net ...
In "Environmental Advertising" Some organisations use ambiguous words in their advertisements
which creates confusion in the mind of consumers and affects their decision–making power.
(Kangun et al.,1991, p.48). Most normal words utilized by these associations are "environment
friendly", "degradable" or "ozone friendly" which have no reasonable importance (Kangun et
al.,1991, p.48). Entangled claims made in advertisements confines the purchaser to basic known
words which can be effectively confused by them (Kangun et al.,1991, p.49). Landler (1991)
explains the most praised body of evidence is recorded against the Mobil compound organization for
its distortion of its "Hefty degradable trash bags" as earth safe, however these bags do not
disintegrate in secured landfills yet association no longer make this claim in its publicizing (qtd. In
Kangun et al.,1991, p.49). Along these lines, these sorts of claims end up being insignificant,
deceiving or beguiling to customers.
Advertisements aimed not to motivate children to purchase things but rather inspiring them to nag
their parents to purchase them (Bankan,2005). Nag factor, a new advertising technique that
influence children to the outrageous (Bankan,2005). Initiative media, the worlds biggest
communications administration organization, invent nag factor as a solution for the issue that has
vexed advertisers for yeas how

The Power of Persuasion in Advertisements Essay
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and
salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs
stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement
that he's seen a thousand times. Ads like that one appeal to the three main techniques that have
subliminal messages to viewers. These different techniques have proven to be effective with
television watchers. Advertisers use these three techniques to target a certain audience.
Demographics play a large role in aiding businesses with the adequate information to convince the
viewers. The main demographics include gender, age, culture, race, and ... Show more content on
Helpwriting.net ...
The advertisements generally deal with breakfast foods, toys, clothing, and cars. The targeted age
range covers a wide spread. Depending on the type of channel, the advertisements will vary and
target a certain age group. "Transforming a brand into a socially responsible leader doesn't happen
overnight by simply writing new marketing and advertising strategies. It takes effort to identify a
vision that your customers will find credible and aligned with their values" (Mainwaring). For
example, the "Leo Messi on the road to the 2014 FIFA World Cup™ – Fast" commercial advertises
a pair of Adidas soccer cleats. Furthermore, the ad is trying to persuade young athletes to buy this
product. The appeal is to ethos because the ad relies on the credibility of a professional athlete. The
next ad in this time slot is from Old Spice, "The Man Your Man Could Smell Like." This is in the
demographic category of gender as it appeals to both men and women. Men will be great if they
wear the product. Also, women should buy the product so their man will smell great. The next time
slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim to reach the
older generation and have to do with aging. Another target is children when they arrive home from
school. A commercial that depicts how advertisers target the elder age group is from Coca–Cola,
"Older Couple Turn into Adorable Kids." The appeal is ethos; older people will feel and appear
younger after they

Internet Marketing (Research Design Report Include)
Research Statement This report will asses the effectiveness of various internet marketing
approaches effecting profitability.
Purpose
The purpose of this report is to explore new strategies that have emerged resulting from companies
marketing their products on the wide range of the World Wide Web.
Background and Significance
The World Wide Web was invented in 1989 by Tim Berners–Lee ("World Wide Web," 2006, Para.
1). He started a whole new way of doing things in business. Companies now can use the power of
the internet to sell their products. Today thousands of sites can advertise their goods on websites
such as Myspace, Facebook, and such search engines like Google. Many of these sites offer free ...
Show more content on Helpwriting.net ...
2). There are many different ways to catch and pull in the clientele that a company is searching for,
but before choosing what type of internet marketing approach is best for the company's money, the
marketing team must know some basic steps. They should start off by finding a target market and
look into regional ad buys, also they ought to research discounts that internet sources are offering
("Advertising isn't cheap," n.d., para.1–4).
One good way to start is by advertising on large search engines such as Yahoo, Google, and Web
Crawler. This is called paid keyword search and contextual adverting, but much larger known as
SEM which is the abbreviation for Search Engine Marketing. This is an ideal way for the small
businessman or business owner to get the most bang out of his or hers buck. A business owner can
buy little ads that come up when one searches a related topic to their product. For instance, a
company is specializing in manufacturing windows and siding. If a person is looking to replace their
windows or siding and is searching a search engine to figure out how to go about doing it, when that
person enters the keyword "siding" a little ad for that company specializing in that product or
service is going to come up. SEM adverting is a fast growing way to advertise. It is so fast that

Search Engine Optimization ( Seo )
It is no exaggeration that you live in a digital world and from that perspective it is imperative that
your business has an impressive presence in the digital space.In essence, digital marketing is the
future of marketing in the world with the added advantages that it is cheaper than traditional
marketing and is measurable.
Let's list the different ways you can use the digital medium to popularize and drive conversions for
your startup or business. digital_mkt 1. Search Engine Optimization (SEO)
In layman's terms, Search Engine Optimization or SEO is essentially tweaking your website so that
it comes up naturally or organically for search results in Google, Yahoo Bing or any other search
engine.
Google updates its algorithms regularly so that only the relevant results come up. From that
perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that
Google tries to prevent algorithm manipulation and filters sites that don't deserve to be on the top of
SERPs (Search Engine Result Pages).
So there is no doubt you should invest in SEO work. Your website should address the technicalities
related to content and query matching, spidering, indexing, and interpreting non–text content.
Remember, it is the most cost–effective marketing strategy that will bring organic traffic to your
business.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business,
primarily through paid

Consumer Habits and Advertisement in the 1920s, A List
Consumer Habits and advertisement in the 1920s
Essential Question(s) you will discuss:
1. What did advertisers do to persuade people to buy their product?
2. What different forms of advertisement were there?
3. What were the most popular advertisements and brands?
4. What were the consumer habits of America's citizens?
Key Points:
1. Advertising is providing information, calling attention to, and making known something that you
want to sell or promote.
2. Advertising in the 1920s was a multibillion–dollar industry in the U.S. and was one of the key
factors of our nations history.
3. There are many types of advertisements, such as billboards, radio broadcasts and newspapers.
4. The Advertisers used a variety of techniques to lure buyers.
5. Consumers in the 1920s liked to buy cars and radios (the most wanted products).
Source #1
Title: Emergence of Advertising in America: 1850 – 1920
Type of Source: Secondary: Website
MLA Citation:
"Emergence of Advertising in America: 1850 – 1920." EAA: Timeline. Duke University, 2000. Web.
07 Mar. 2014.
Main Ideas and Key Connections to the Essential Question:
–This website is a comprehensive timeline of advertising in America from 1850–1920.
–It has specific examples of advertisements and stats on products such as # of cars sold.
–During 1914–1920 $600 million was spent on advertisement by big business; this represents 4% of

the national income.
–During the 1920s trade both within the US and

Effect Of Smartphones On Advertising
Dr. Fusani
Zack Mineo
Spring 2016
The Effect of Smartphones on Advertising The amount of smartphones users have nearly doubled
within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number
of users continues to rise, advertising will continue to integrate with smartphones. Smartphones
have dramatically changed the way consumers are approached by advertising companies. Before we
can understand how smartphones have changed the advertising industry, we must first recognize that
advertising and smartphones were not always related. By answering the following two question, it
will further examine the effect of smartphones on advertising. How have smartphones impacted the
advertising industry? How effective advertising on smartphones is?
Background of advertising
Before I can explain the effects of smartphones on advertising, we must first understand what the
goal of advertising was before smartphones. According to Joseph Dominik "Advertising is any form
of nonpersonal presentation and promotion of ideas, goods, and services, usually paid for by an
identified sponsor."(Dominick 350). The first appearance of advertising on radio dates back to 1922
when the Queensboro Realty Company paid a few hundred dollars for a talk radio show to
commend living in country lots from Queensboro Realty. (Dominick 179). Since then advertising
has grown rapidly especially during the time of the depression and World War II. President Franklin
D Roosevelt wanted

The Ethics Of Advertising For Children
Congratulations, it 's a ... Consumer! The Ethics of Advertising to Children Ishaaq Beg ENG4U Ms.
Lodi October 22nd 2015 Ishaaq Beg Ms. Lodi ENG4U October 22nd 2015 Advertising to Children
"The consumer embryo begins to develop during the first year of existence. Children begin their
consumer journey in infancy, and they certainly deserve consideration as consumers at that time" –
James U. McNeal, Youth Marketer. Companies have their sights on kids for many reasons, but
mainly because of their immense buying power, the amount of money they spend, totaling more
than 40 billion dollars every year. However the main reason for marketers' interest in kids, is
actually the amount of adult spending that kids now directly influence, a colossal 700 billion dollars
a year. (Consuming Kids, 2008). Marketers will do anything, ethical or not, to gain access to this
money. This generation of children is marketed to in a way that has never been done before. There
are so many ways of reaching children that there is a brand in front of their face every moment of
every day, as shown in the graphic below, and this can cause physical and psychological
repercussions. Children today are constantly bombarded with commercials and ads which cause
adverse side effects like obesity and poor self esteem. Due to their lack of development, they are
easily manipulated and influenced, and it is therefore immoral and unethical to market to children.
Ethics, as defined by the

We Must Regulate the Advertising of Unhealthy Fast Food Essay
Think back to last year's Super Bowl. What do we really remember about the event? One might say
the game–winning drive, the players excitement, but what most of us remember was the
commercials. The hilarious Old Spice commericals, the creative, funny, car commercials, and most
importantly the dozens of commercials about food. Ranging from Campbell's Soup, to Snickers, to
Coca Cola, these commercials seem to be shown just for our entertainment; however, although we
might not realize it, they do influence our decision making down the road. It no longer amazes
people when they hear about how companies pay millions of dollars for a few minutes of airtime on
events such as the Super Bowl. Over that past several years, research is starting to ... Show more
content on Helpwriting.net ...
Within these ninety–eight hours of recorded program times, a total of 1344 advertisements were
found. Out of these 1344 advertisements, thirty–three percent, around four and a half
advertisementsperhour, were for food. The shocking thing about these commercials however, was
the fact that around seventy–nine percent of these food commercials were for candy, and fast food.
Foods were classified as "healthy" if they met Singapore's Healthier Choice Symbol, but the food
being advertised was clearly not.
The study from Singapore is just one specific example of how much pressure the media is placing
on children, and what they consume, and how unbeneficial this pressure is. Another study conducted
by Kristen Harrison and Amy L. Marske also shows the correlation between food advertising, how it
is geared towards children, and the nutritional benefits, or lack thereof, of the foods being
advertised. These researchers focused on just the nutritional content of the foods being advertised
during hours of peak child viewers. They then coded the foods being advertised based on what type
of food it was, such as breakfast, lunch, dinner, or snack food. They found that fast food and sweets
comprised eighty–three percent of all the food advertisement in hoursofpeak child viewers. Snack
foods were depicted much more than any other

How Advertising Affects The World Wide Web Essay
I will now introduce an extension that individuals can install on their browsers to hide all of the
banners and advertisements when they are navigating the World Wide Web. When an individual is
navigating the web they will see advertisements that might catch their attention and the user might
click on it, taking them to another site that might have malware or virus on them. This site may also
install something on their computer without them noticing. This will also block those pop–ups that
show when you are navigating on a certain website and you won't have to worry about something
showing up that you don't want to see. Another positive thing that Ad Blockers do is that they will
block all of the advertisements from videos. Blocking advertisements will have the websites you are
visiting look cleaner by removing all of the items that shouldn't be on there. The websites that you
are visiting will also load quicker because it isn't reading the scripts of the advertisements.
2.6 Deepfreeze Working at two different locations I saw the benefits of having this computer
software install on the computers in the labs. I will also categorize this program under the computer
security for the following reasons. The computers computer with something called a Restore Point
and you will have to keep on making this point each time you make a change to the computer. The
reason why I am categorizing Deepfreeze as a computer security program is because it will keep you
and your computer

Insidious Manipulation
Advertisements: Imperative Information or Insidious Manipulation
Bessenoff, Gayle R. "Can The Media Affect Us? Social Comparison, Self–Discrepancy, And The
Thin Ideal." Psychology of Women Quarterly 30.3 (2006): 239–251. Professional Development
Collection. Web. 23 Oct. 2014.
In this article, Gayle Bessenoff of the University of Connecticut analyzed whether or not the media
has an effect on women. She discussed a study conducted to determine whether women of lower or
higher body image were more susceptible to the effects of media exposure. "The thin ideal" was
perpetuated in the form of two sets of advertisements. The first set contained mostly "thin female
models" in fashion advertisements. The second set contained a mixture of advertisements for various
products excluding the "thin female models" as well as fashion. Although this source may not have
been exactly what I was looking for, I still believe I will be able to use it for the purpose of my
argumentative essay. Media in the form of advertising can manipulate in many ways including
making a person have a low self–image. I think that by discussing the media's effect on us, I will be
able to argue for advertising ... Show more content on Helpwriting.net ...
Phillips' Ethics and Manipulation in Advertising: Answering a Flawed Indictment, Timothy Fort
states that Phillips' point in his book was that since advertising has little effect on what consumers
buy then there is no need to be too bothered by it. Fort says the purpose of Phillips' book is to look
at the manipulative side of advertising. Fort discussed that Phillips did not feel there was "scholarly
proof" to support the effectiveness of subliminal advertising. Fort discussed Phillips' effort in
regulating advertising Fort felt that Phillips' point certainly made sense although he was not an
expert on Phillips' supporting data. Phillip's argument for manipulation in advertising is presented as
well as his reasoning for why so much money is spent on

The Negative Effects of Advertising
Alexandra Wesson
Professor Myslinsky
English 111 – 027 10 April 2011
Unethical Advertising Unfortunately, advertising is sending our country into a quick downward
spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each
year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty
is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is
that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a
particular product. Companies go to extraordinary lengths to persuade consumers to indulge in
unnecessary luxuries. Once again, the consumer falls victim to their tricks and ... Show more content
on Helpwriting.net ...
Unquestionably, if there were no such thing as advertising we would see a great deal of
improvement in the attitudes and beliefs of the American people. We are constantly being
bombarded with unhealthy information. In this age, we are driven by technology. The internet,
television, and media run our lives to an extent. We are constantly seeing some sort of
advertisement, whether on a billboard or otherwise. People want the image that is expressed in
advertisements, and more often than not, the image portrayed is not practical. In the article, "A
Mighty Image" by Cameron Johnson, he informs us that "The image creates an allure, that is, an
attractive association of the thing...with a set of ideas. That set of ideas can be entirely divorced
from reality, entirely separate from the needs of everyday life" (180). If there was no advertising it
would allow the public to see other things about the world they would have never noticed otherwise.
More attention would be placed upon the arts and literature if ads were not constantly in our faces.
This would counteract everything we are learning and beginning to believe about the media and
advertising. If advertising was outlawed we could thrive. Companies would have to find some other
source of funding for television programs, magazines, etc. We would be forced to think for
ourselves, for a change. Getting rid of advertising

Models : The Reality Of Being Fake
Jordyn Ramos
Honors English 10
Period 4
10 march 2016
Photoshopping Models: The Reality of Being Fake
The majority of today's society knows that many images in magazines are retouched or edited. What
people do not know, is that practically every image in magazines are edited and models in them are
completely photoshopped to be thinner, flawless, and unrealistic. Models should not be
photoshopped because Photoshopped models have harmful effects on women in society, models
themselves, and those images are bad for advertisement. There are many companies taking stands
against Photoshop in advertising to help minimize the issue, but not enough is being done to put the
issue to an end.
Most people are unaware of what Photoshop is and what it is ... Show more content on
Helpwriting.net ...
Images with Photoshopped models have many consequences. In this case, the victims of Photoshop
are women in society that look up to Photoshopped models as "real beauty". This is because some
women do not know that their ideas of beauty presented in magazines, are created by a computer
program. In her article, "What's behind the culture of Photoshop in Advertising" (2013), Susan
Krashinsky introduced her argument that Photoshop was having negative effects on women. In order
to develop her argument, Krashinsky used statistics and cited editors and companies that use
Photoshop and know the severity of the topic. Since Krashinsky's article, Photoshop has only grown
bigger in the modeling industry; and its results on women have grown as well. Today, the effects of
seeing Photoshopped models include eating disorders and distorted body images. The results of
these physical, emotional, and psychological medical issues can vary, but are unhealthy and can
become deadly, no matter the situation.
Eating disorders are the most harmful consequences of Photoshop. Eating disorders are medical
illnesses that result in unhealthy eating habits while wanting to lose weight. According to The
American Medical Association, "Alterations made through processes like Photoshop can contribute
to unrealistic body image expectations, eating disorders and other emotional problems" (Diller 1).
This is because Photoshop, as previously mentioned, simply makes a

Public Relations, Advertisement, And Marketing
Rae Elizabeth Knobloch
09–03–15
PR Paper
P.A.M. Many are unclear on the differences between public relations, advertisement, and marketing.
They are very different and each has distinct characteristics that define their roles in the workforce.
When public relations, marketing, and advertisement are used together they can be used to form a
very successful plan if used to their full advantages.
Worldwide, people aren't sure what public relations role is in the workplace. Public relations is a
planned communication that builds relationships between organizations (What is Public Relations).
Someone who works in the public relations field can find themselves doing a number of tasks daily.
Planning, implementing, researching, and evaluating are just some of the key tasks when working in
the field (What is Public Relations). The main goal of public relations is building a reputation for a
company since in today's competitive market reputation can make or break a company. The main
goal of public relations is to manage and spread information to create a favorable image for the
organization through various media outlets. (Public Relations).
When someone mentions the word advertisement the most common things to come to mind are,
newspaper, billboards, and commercials. Advertisement can be a paid announcement, a public
notice, or the act of making something known (Advertisement). Advertising is the action of calling
attention to something (What is Advertising) through a number

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