1. First year Advertising and Public Relation Paper 580/1.5 Assignments Submit by- Submit to- Kawinder jit Rajnish Sharma Enroll no.-5800800101 Checked by-

3. Unit I Make an appointment with an advertising agency manager. Understand from him/her how advertising of products and services differs.

4. Advertising : Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Advertising is integral part of our social and economic systems. In our complex society , advertising has evolved into a vital communications system for both consumers and businesses. Advertising is defined as any paid form of nonpersonal communication about an organization, product, service or idea by an identified sponsor. Dictionary meaning of the term is “ to give public notice or to announce publicly.”

5. Ad. Agency: Getting the best out of advertising is a highly skilled job. It requires the inputs of experts in many different fields like writers, artists, photographers, designers, television production crews and many others. Even the biggest advertisers cannot afford to employ all these experts. Almost all advertising is therefore arranged through an advertising agency which provides the necessary skill to turn the message into a memorable and effective advertisement. Advertising has not only come to reflect pop culture but has also become an important element of economic growth. An advertising agency is a firm that specializes in the creation, design and placement of advertisements, and in the planning and execution of promotional campaigns for products and services of their clients

8. Now as per our query what differs in products and services advertising. Here the main difference lies in the meaning of their tangibility. To clarify this as: Advertising services is one of the most difficult type of advertising. You don't have a tangible product you can put in someone's hand. They can't touch it, feel it, see it or smell it. It must often be explained as well as demonstrated. One of the best examples of service advertising is carpet cleaners. They come in, run some machinery over your carpets and leave. Nothing tangible is left behind. Except clean carpets. Service advertising is most often emotional advertising. Carpet cleaners don't sell clean carpets. They sell health to the infant crawling on the floor. They sell pride that people can visit a beautiful clean home . On the contrary advertising products; they can touched ,felt, saw or smelled. e.g. Colgate total.

9. A lthough the rules of marketing apply pretty equally to most products, the advertising and marketing of a service has a few differences. The biggest difference is that there is no product for the customer to touch, smell or see. A service is whatever the customer perceives it to be .The owner of a service company may see the finished product in an entirely different light than the customer For example, a carpet cleaner knows certain fabrics and colors may not clean as well as others. Heavy traffic may have worn the carpet. Cleaning will not make wear disappear. The customer may not understand these things. The customer may unrealistically expect the carpet to be exactly like new. The owner of a service company has a much tougher selling job than the person with a product. He may have to offer to clean a portion of the carpet at no charge to convince the customer of the quality of the finished job.

10. Example

11. Another clear difference as :Most service businesses live on word-of-mouth advertising, and referrals. Satisfied customers who will be happy to write testimonials of your service and quality of work. To demystify more we take excerpts from interview of Kunal Lalani MD Of Caryons Advertising Ltd. In 4PsB&M.

12. About Crayons Advertising Ltd. Crayons Advertising Ltd D-12,NELSON CHAMBERS 115,NMR, 600029, TAMIL NADU p: 42082975 Kunal Lalani, a Commerce graduate from Delhi University, single handedly set up Crayons Advertising in 1986 with meager resources. As Managing Director of the agency, he has driven it to make it one of the largest independent agencies in India. A hands-on person, his strength lies in understanding the intricacies of Indian business and providing not only communication solutions but business solutions as well. His passion for the industry led to the formation of the Advertising Agencies Guild of India (AAG), of which he was the Founder-President, and he mobilized 30 ad agencies to work on issues of common interest. He was also a member representing North Zone at the Advertising Agencies Association of India (AAAI).

13. Kunal Lalani , Managing Director, Crayons Advertising Congress is not Colgate Palmolive . Winning an unlimited budget account of congress party is great news for any agency.

16. What made us win is the fact that we did a lot of homework before (clients perspective –AIDA- [attention, interest, desire, action]) I reiterate that we are aligned to a particular project, not a party, plus we were dealing with highly sensitive people. For them, the vote of Anil Ambani is equal to the vote of any other person. And not always think in English in India ,instead thought in Hindi.

17. Having to work with political party, we developed insight how they think and their mindset. If we were thinking in Hindi, it’s oblivious that we used our insights to connect with the aam aadmi . Conclusion: We conclude from above excerpt that we will not treat Public Services Advertising like a Colgate Palmolive or a Close-Up.

18. Unit II Find an example of cooperative advertising. Contact a representative of each company that participates in the cooperative advertising to understand the advantages and disadvantages of it, as well as the costs associated with it.

25. Unit III Find examples of false/deceptive advertising across as many media channels as possible. Write in what way the advertising was false and what action was taken by reporting press, consumers and the company once the deception was exposed.

26. Introduction Deceptive advertising and marketing practices have been around since the beginning of time and are still prevalent today. Sometimes it is done unknowingly by an advertiser, however, more often than not, it is done with the intent to mislead the consumer.

27. What is false or misleading advertising ? An advertisement or marketing practice is considered deceptive if there is a "representation, omission, or practice that is likely to mislead the consumer". The advertisement does not necessarily have to cause actual deception, but, according to the Federal Trade Commission (FTC), the act need only likely mislead the consumer (Federal Trade Commission, 1998 . False advertising consists of any claims that are untruthful or deceptive to a reasonable consumer. Misleading advertising consists of any claims) that may give a consumer the wrong impression about a product they wish to purchase or use. State and federal regulators also monitor unfair advertising practices . False or misleading advertisements may cause damage to consumers including financial losses.

29. Examples

30. Examples:

31. Examples:

33. Unit IV Visit a McDonald’s outlet, and find out what kind of emergency plans are in place at restaurant. How did these rules come about ? When ? Who framed them? What contingencies do they guard against? Has there ever been occasion to implement these? Present your answers in the context of the argument that it is vital for an organization to have emergency plans in place.

34. PR skills importance at restaurant : People who open their own restaurant typically possess an abundance of highly desirable traits and skills . Almost without exception, they're very capable individuals who are naturally optimistic, creative, dedicated, highly motivated, action-oriented, and are not afraid of hard work and long hours to achieve their goals. Although restaurant owners consistently display these positive characteristics, it's no secret that many new restaurateurs find themselves faced with moderate and even severe challenges in turning their restaurants into successful businesses. There's a lot of truth in the statement, "opening a restaurant is the easy part, the real challenge is making money at it."

35. One of the main occupational hazards of owning a restaurant is getting buried in the small detail of daily operations. As our activity suggest how McDonald successfully adopt PR regime at restaurant

36. overview Despite its worldwide proliferation, McDonald’s is still an indelible symbol of American culture. Representing the world’s largest chain of fast food restaurants, the McDonald’s golden arches are nearly ubiquitous; the chain boasts some 31,000 restaurants in over 100 countries that together serve about 52 million customers each the McDonald’s Corporation poses interesting challenges to public diplomacy.

38. What I Learned About PR at McDonalds At McDonalds I've given it a little thought and there are three big lessons I learned that I carry with me today in my practice of public relations.

43. Unit V Volunteer with an organization of your choice that often distributes press releases. Speak with a manager in the company to understand how the company plans different types of press releases, and what rules of thumb it has created in order to ensure the best possible result for the company.

44. Press releases: Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey a message to members of the media . Press releases are often referred to as news releases or media releases, and are a tool used to pitch a newsworthy story about a business, website, or person to journalists, bloggers, and other members of the media. The purpose of a press release is basically to inspire a journalist to research the story further or conduct an interview to write a unique news story, although many publications (especially online) will publish news releases as-is. What Does a Press Release Look Like? Press releases often fall within the 300-600 word range, and rarely exceed one print page if being distributed through fax or mail.

48. As info Issued by: Debasis Ray Head - Corporate Communications Tata Motors Limited Phone: +912266657613 E-Mail: peoplescar@tatamotors.com to my request about their company press releases

49. About Tata Motors Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer . Established in 1945, Tata Motors’ presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954

52. Thank you