Johnson And Sustainability Report

Johnson And Sustainability Report
The healthcare industry consists of many smaller industries that provide services to both private and
business consumers. Since the beginning of humankind, there have been thousands of various
products and remedies used to treat illness and injury. In 1886, three brothers created a company in
their garage that has, since that time, revolutionized the creation and production of healthcare
products for all aspects of illness and injury. Since 1886, Johnson & Johnson has provided quality
healthcare products for consumers in the United States and throughout the world since the early
1900's. From their beginnings in a family garage in New Jersey, to operating in over 60 countries
worldwide today, Johnson & Johnson family contains more than 250 ... Show more content on
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Johnson & Johnson's research and development budget has grown from approximately $6 billion in
2005 to approximately $9 billion in 2015 and that amount is set to grow to over $10 billion by the
end of 2016 (Johnson & Johnson, 2016). Johnson & Johnson currently has research facilities in 13
countries and with the vast increase in the availability of technology to other developing countries,
that number is also set to grow as the company is now better able to reach more potential consumers
(Johnson & Johnson,
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Case Study
Johnson & Johnson
On January 26, 2011, health care conglomerate Johnson & Johnson announced that earnings had
declined in the fourth quarter of the previous year, and lowered its estimates for its earnings for
2010. The firm claimed that the weaker results could be attributed to the depressed economy and to
a string of product recalls. Sales figures do indicate that Johnson and Johnson has clearly been hurt
by 17 recalls since September 2009, covering several over–the–counter medicines, a batch of
contact lenses and some hip replacements.
The most serious problems have surfaced at McNeil Consumer Healthcare, which has had to recall
many of its products, including one for an estimated 136 million bottles of children's Tylenol, ...
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The most widely known of these is the division that makes consumer products such as Johnson &
Johnson baby care products, Band–Aid adhesive strips and Visine eye drops. The division grew
substantially after J&J acquired the consumer health unit of Pfizer in 2006 for $16.6 billion, the
biggest in its 120–year old history. The acquisition allowed the firm to add well known products to
its line up such as Listerine mouth wash and Benadryl cough syrup.
But Johnson & Johnson has reaped far more sales and profits from its other two divisions. Its
pharmaceuticals division sells several blockbuster drugs such as anemia drug Procit and
schizophrenia drug Risperdal. Its medical devices division is responsible for best selling products
such as Depuy orthopedic joint replacements and Cyper coronary stents. These two divisions tend to
generate operating profit margins of around 30%, almost double those generated by the consumer
business.
To a large extent, however, Johnson & Johnson's success across its three divisions and many
different businesses has hinged on its unique structure and culture. Most of its far–flung business
units were acquired because of the potential demonstrated by some promising new products in its
pipeline. Each of these units was therefore granted

Ethical Dilemmas In Emergency Management
The mailing address that should be used to contact me in case of an emergency is 15270 Voss Road,
apartment number 533, Sugarland, Texas, 77498. My personal cell phone number should also be
used to contact me in the event of an emergency. I can be reached at (805) 758–0054. The primary
person who should be contacted in case of an emergency is my mother, Eileen Hunt. Her cell phone
number is (225) 337–2472. My father, Ralph Hunt, can also be contacted in the event of an
emergency. His cell phone number is (225) 953–1962. In some instances it might be necessary to
contact my mentor and immediate supervisor, Sean Huffgard. He can be reached at (979) 253–1444.
All three of these people should be contacted by phone. My internship provider is TIC. ... Show
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In monitoring the production factors on various activities, I am able to identify activities which need
improvement. When the production factor is suffering, I examine the activity and make suggestions
that could improve the production factor. In addition to examining production factors, I also
communicate with the general foremen, and coordinate the schedule. Staying on or ahead of
schedule is a form of cost control, in that the project is making money, and does not require
acceleration or overtime hours. Schedule coordination is done monthly through a four week look
ahead schedule, and requires close coordination and communication between the foremen and I.
Lastly, I assign man hours to specific cost codes, and monitor the work for budget

Johnson And Johnson: An Overview Of Johnson & Johnson
EXECUTIVE SUMMARY
Johnson & Johnson (J&J) is the world's largest seller of healthcare products and is also the eighth
largest pharmaceutical company. The company is mainly engaged in the research, manufacture and
sale of consumer health care products, pharmaceuticals, and medical devices through its 265
operating companies across the world. It is headquartered in New Brunswick, NJ, USA and employs
about 129,000 people in the 57 countries that it operates in.
The company recorded revenues of $74.3 billion in FY ending December 2014, an increase of 4.2%
over FY 2013. The operating profit of the company was approximately $21 billion in FY 2014, an
increase of 14.1% over FY2013. The net profit was $ 16,323 million in FY2014, an increase of 18%
... Show more content on Helpwriting.net ...
They believe that people who work in health care are responsible for the well–being of all others.
This serves as the focus of J&J's global business activities. Their products ranging from baby care,
pharmaceuticals, products for quitting smoking, antiseptics, vaccines and a variety of medical
devices touch the lives of over one fifth of humanity.
This huge responsibility is the key driving factor for their strong value system. J&J's credo obligates
them to accord top priority to the needs of the people they are working for. The credo is applicable
for all business units and represents the standards that all employees at J&J have to observe
throughout the world.
The focus of their corporate philosophy has been translated into a caring statement, 'Caring for the
world, one person at a time.' Johnson & Johnson alongwith its family of companies delivers on its
promise of comprehensive care with its diversified product portfolio for people through all the key
phases of life. This philosophy inspires and unites the employees of J&J. They embrace research in
science through innovative ideas, products and services. They work with partners and stakeholders
in health care sector to touch the lives of over a billion people daily, throughout the

Stock Analysis Essay example
Stock Picks and Analysis
Choosing two profitable stocks amongst a myriad of potential alternatives is a daunting task to say
the least. In order to narrow my choices from thousands to two, I examined several aspects of
companies I was interested in. Among these were, company overview, alpha and beta ratings, price
ratios, price charts, and company headlines. After evaluating this information, I chose Intuit INC
(INTU) listed on the NASDAQ and Johnson and Johnson (JNJ) listed on the NYSE.
Intuit, Inc.
Intuit, Inc. is a provider of small business, tax preparation and personal finance software products
and Web–based services that simplify complex financial tasks for consumers, small businesses and
accounting professionals. The Company's ... Show more content on Helpwriting.net ...
These trends can be seen when examining the candlestick chart.
The Candlestick chart has formed a Bullish pattern which suggests that buyers are entering into the
stock. The stock should continue higher for the short–term. By looking at Intuit's charts we can
observe that Intuit has had steady gains despite a period of loss between mid–July and mid–August.
We can also see that it has a Support at 43.44 and Resistance at 47.42. If it breaks this resistance the
stock should continue higher to 50.13. The close proximity of resistance at 47.42 will be focused on
as a possible refraction from this level may occur.
On October 1, 2002 the chairman of the executive committee sold 200,000 shares of stock in the
company. Although this may make some investors uneasy, Inuit came out earlier last month and said
its fiscal 2003 revenue and profit will be in line with its expectations. On September 25, Intuit
announced that the connectivity of Quicken Software for Windows to financial institutions via Open
Financial Exchange (OFX) has surpassed the 2,000 mark. This connectivity, more than any other
personal finance software product on the market, allows over 15 million Quicken for Windows
customers to download their financial transactions via secure connections directly from banks, credit
card companies, and brokerages. Financial institutions that connect to Intuit's latest versions of
Quicken for Macintosh

Johnson & Johnson Case Analysis
Part I.
Founded in 1886 and represented among the Fortune 500, The Johnson & Johnson company is well–
known for being a consumer of packaged goods, pharmaceutical, and an American multinational
medical device manufacturing company (SCW, 2013).
The Johnson & Johnson company and the consumer division are both headquartered in New Jersey
(SCW, 2013). The Johnson & Johnson company concludes of 250 subsidiary companies and has
operations in 57 countries and counting (SCW, 2013). The company's products are sold in
approximately 175 countries (SCW, 2013). During the year of 2008 Johnson & Johnson was noted
for the highest worldwide pharmaceutical sales of $24.6 billion (SCW, 2013).
The Johnson & Johnson brand has a large amount of household names like, Acuvue contact lenses,
Neutrogena Skin and Beauty Products, Clean and Clear facial wash, Tylenol medications, Band–Aid
Bandages line, and Johnson's baby products (SCW, 2013).
Johnson & Johnson is very notable for working very close with their supply chain partners; the
company also makes it their business to make sure that the sourcing of raw materials is able to be
maintained.
The Johnson & Johnson company has a very distinct product portfolio, and this is why supply chain
organization is one of the company's greatest concerns. The company is traveling out to seek a lot of
different methods on the reduction of its environmental bumps and working with responsible
manufacturers and suppliers outside the company.
Johnson & Johnson is

Johnson and Johnson: A Leader in the Healthcare Field...
Johnson & Johnson (A)
Philosophy & Culture
Case Analysis
Introduction: Johnson & Johnson (J&J) was founded 121 years ago based on the need for sterile
medical supplies to treat patient's wounds. Post–operative mortality rates were a grim 90% and after
attending a seminar on "antisepsis" Robert Wood Johnson, an apothecary, saw this as an opportunity
to start a much needed company. With $100,000 in capital and the help of his brothers, James and
Edward, they established Johnson & Johnson. Their prospect with J&J was "to manufacture and sell
medical, pharmaceutical, surgical and antiseptic specialties and analgesic goods." Johnson &
Johnson quickly became a leader in the healthcare field and by 1910 (when Robert died) the ...
The second responsibility of J&J is to the employees of the company. The employees are all the men
and women throughout the world that work for J&J. Each of these employees is considered as an
individual and the company strives to respect their dignity and recognize their merit. Each employee
is valued to the company and therefore the company strives to give all employees a sense of security
in their jobs as well as providing a fair and adequate compensation. Employees of J&J can also
expect to work in clean, orderly, and safe environments and be able to give suggestions and
complaints to competent management who must be just and ethical. All employees are given the
opportunity for development and advancement if they are so qualified. The third responsibility of
J&J is to the communities where the business operates. The Credo states that the communities are
not only the places where they live and work but also the world community as well. J&J attempts to
be good citizens by supporting good works and charities as well as paying taxes in order to support
public works, civic improvements, and better health and education. J&J also strives to maintain the
"property we are privileged to use" while protecting our environment and natural resources. The
final responsibility of J&J is to its stockholders. Therefore J&J must make a profit and develop new
ideas through research and innovative programs all while paying for any mistakes that have

Johnson & Johnson : Human Health And Wellbeing Essay
Johnson & Johnson is a multinational company, which specializes in pharmaceuticals, medical
devices and consumer goods. Johnson & Johnson was founded in 1886 in New Brunswick, New
Jersey. The Company has more than 265 operating companies conducting business around the
world. The Company 's primary focus is the products related to human health and wellbeing, and its
continuing effort to diversify its business as well as increase profits by constantly acquiring new
companies. Johnson & Johnson is organized on the principles of decentralized management, where
the executive committee of the company is the principal management group who is responsible for
the domestic and international operations.
The Company is organized into three business segments: Pharmaceutical, Medical Devices and
Consumer. Out of the three, Johnson & Johnson have the highest sales within the pharmaceutical
segment, which contributes over 43% of the company's revenue and generated revenue of about
$32.3 billion in 2014. As a percentage of sales, the pre–tax profits for the pharmaceuticals segment
were 36.2% in 2014. This was achieved due to the strong sales of high margin products.
Pharmaceutical segment has several multi–million dollar drugs covering a broad range of areas such
as neuroscience cardiovascular and metabolism immunology oncology and infectious diseases as
well as vaccines. Products in this segment are distributed directly to retailers, wholesalers, hospitals
and health care professionals for

Essay on Johnson and Johnson Diversity Plan
ESLG 0238 (T&F: 3:25–5:05)
SITU SUIYAN (SUSAN)
Diversity Plan of Johnson and Johnson
I. Overview of company
Johnson and Johnson company has a long history, which was founded in 1886 by Robert Wood
Johnson, James Wood Johnson and Edward Mead Johnson in Brunsewick, New Jersey. Until now,
Johnson and Johnson has 250 branches in over 57 countries, and it has nearly a hundred consumer
brands with thousands of products sold in over 157 countries. The products are including
medication, first aid supplies, skin care, bath, baby accessories, and so on. Departments inside the
company are including Research and Development, Sales Department, After–sale Service, Human
Resource Department, Accounting Department, and it has supplier industries ... Show more content
on Helpwriting.net ...
All state, companies, and labor organizations are subject to the discrimination law. They can't
rescind job offer to any applicants only based on their race, gender, age, or other background
information, or they break the law. Besides, the Equal Employment Opportunity Commission was
created to protect women and minorities of getting equal opportunities of receiving job offers in
America. Having a lawsuit will turn down the public image of our company, and lose the employees'
trust and loyalty of our company. Therefore, we have to carry out a considerate diverse plan
according to the law.
People from different cultural background work together can have positive effect, since they can
provide various perspectives on solving problems, attracting consumers, and cooperating with
fellow workers. These new and various ideas can help our company to promote and take step into an
amazing future.
IV. Goals, Objectives, Outcomes
Our company has done great job in managing diversity so far. We rank in the 11th of the Diversity
Incorporated Top 50, and rank the 8th of the Diversity Incorporated Top 10 companies, which has
women in the executive committee. In our company, 29% employees in our company are minorities,

we are concerned about diversity in work place, and we appreciate our employees' opinions. We
endeavor to provide equal pay and

Johnson and Johnson
Johnson & Johnson Company I. History Johnson and Johnson is an American multinational
pharmaceutical, medical devices and consumer packaged goods manufacturing company. Johnson
and Johnson was founded in 1886 in New Brunswick, New Jersey by three brothers Robert Wood
Johnson, James Wood Johnson, and Edward Mead Johnson. Between 1888 and 1921 Johnson and
Johnson had a lot of first with products such as first aid kits, dental floss, sanitary napkins for
women, band aids, baby powder( which later leads to the company's booming Baby business
products). Also it was the first company to provide disaster relief to citizens of Galveston, Texas
after a hurricane( the tradition begins). Beginning in 1924 is when Johnson and Johnson expanded
its ... Show more content on Helpwriting.net ...
Aveeno products such as moisturizing lotion, body wash, it's the best product for those with dry skin
and eczema, hair products like shampoo conditioner it's good on those who have damaged , dry,
color in their hair. Aveeno also has sun protection cream, ointments for diaper rash and dry sensitive
skin. Oral care products that J&J produce are products such as Listerine mouth wash. As far as
wound care treatment J&J makes products such as BAND–AID Brand Adhesive, Neosporin,
Bengay, J&J RED CROSS Brand,etc. Women's health products such as pant liners in the Stayfree
and carefree brands. Over the counter drugs such as Tylenol, Benadryl, Pepcid, Sudafed, Zyrtec,
Motrin, and many more. The medical Devices and Diagnostics portion of Johnson and Johnson are
the products that are used by health care providers/professionals in the fields of vision care,
infection prevention, orthopedics, diabetes, sports medicine, etc. They specifically specialize in
improving the joints and spinal conditions as well as sports injuries. DePuy Inc. is the head company
that's apart of J&J that takes care of this department. Lifescan Inc. is the portion of the company that
specializes in managing diabetes and provides insulin. Acuvue and Vistakon are the primary eye
care lenses that J&J manufacture and sell. Ethicon Inc. is the division that handles the surgical
department of the company. The Pharmaceuticals

J & J And Johnson 's Vision
In 1886 three brothers from New Brunswick, New Jersey; Robert, James and Edward Johnson
founded Johnson & Johnson (J&J). The Johnson 's vision was to create a line of ready–to–use
surgical dressings. In 1887, the innovative brothers invented the first commercial first aid kit. Their
first aid kits promoted proper treatment which lessened infections as well as other complications.
The first aid kits quickly became a vital product for every household. J&J has flourished over the
past 130 years as they became known as "A family company" who is one of the most trusted
healthcare companies around the world. Today, their products are used throughout the world by
more than a billion people. Most Americans have used one of Johnson and Johnson's ... Show more
content on Helpwriting.net ...
I became curious why my Mother decided to use Johnson's Baby products. I decided to interview
my Mother and find when was the first time I was introduced to J&J and why did she choose their
products. I learned that from birth she used Johnson and Johnson baby powder and shampoo among
other products. She said that "Johnson and Johnson were always a renowned company it 's what they
used in the hospital and were sent home with samples. All the doctors and nurses recommended and
trusted "the family company" which was considered the best products. It 's the most trusted brand
and it worked so we stuck with it." It occurred to me that this is why I never thought that there could
be major quality issues within the company that not only health care professionals but also
consumers strongly relied on. After doing research I found out that the most trusted company in
aiding us in better health and better lives is actually causing us more health issues. In the past twenty
years, Johnson's Baby shampoo has been identified as containing two carcinogens; Quaternium–15
and 1,4–dioxane. Quaternium–15 is the same chemical used to preserve a corpse. Quaternium–15
releases formaldehyde, a dangerous carcinogen that causes skin, eye, and respiratory irritant. The
second carcinogen is 1,4–dioxane which is toxic to the brain, central nervous system, kidneys and
liver. Johnson

Johnson & Johnson : A Valuable Company
Johnson & Johnson is a valuable company to invest in. Its great increase in stock prices this year
shows that other investors believe so as well. With a 52 week range from 68.6 to 96 showing and
increase of 27.4, an approximate percent change of 40%, it shows that there is great hope in this
company. Also back to back positive quarterly sales make the company more appealing. The third
quarterly sales showed an overall increase of 3.1% compared to last year's third quarter sales,
beating projected expectations for the company. The FDA also recently approved the company's
treatment Olysio for hepatitis C. According to Anna Edney's Bloomberg article on the topic, the
market for the drug could reach more than 100 billion dollars over a decade and may generate about
447 million dollars for Johnson & Johnson in the year 2016. The market for the drug is substantial.
Approximately 4 million Americans have the diseases and the clinical success of the drug showed
that the drug can shorten current treatment time by half. Johnson & Johnson's decision to sell its
Ortho Clinical Diagnostics section, due to its shrinking market, and spend more time investing in
molecular diagnostics shows the companies awareness and initiative in trying to better the company.
According to market research on yahoo finance, molecular diagnostics market is poised to grow at a
compound annual growth rate of 9.1% in the next five years. With emerging opportunities and
evident support from other investors,

Johnson and Johnson Analysis
INTRODUCTION
Johnson and Johnson have revolutionized the way people think about health care, and has easily
become the pinnacle of success by doing so. Pioneers of the health care industry and overall human
health and well being, Johnson and Johnson is guided by its "Our Credo" and founding principle
that "doctors and nurses should use sterile sutures, dressings and bandages to treat peoples wounds"
(Johnson and Johnson – Our History).
Most of Johnson and Johnson's success can be attributed to its emphasis on decentralized
management, which allows for greater focus as the company blankets 250 countries across the world
(Johnson and Johnson – Strategic Planning). For the last 120 years, Johnson and Johnson have been
on the forefront of ... Show more content on Helpwriting.net ...
[pic]
Figure 2. 2006–2009 Revenue, Expenses, And Income Figures For All Business Segments
Ratio Analysis
Financial ratios provide a means to analyze the operations of a company in comparison to its
industry and its historical results.
Liquidity Ratios
Johnson and Johnson has a current ratio of 1.8X which is the same as the current ratio for the
industry. The quick ratio is 1.6X compared to the industry's 1.4X provides further evidence of the
company's liquidity. This will provide needed working capital necessary to develop new products
and finance potential acquisitions. (Ventureline)
Johnson and Johnson's receivables turnover ratio is currently 6.4X and mirrors the current industry
average. It is also higher that it's three major competitors: Merck & Company, Novartis AG, and
Pfizer, Inc. This high ratio indicates an efficient collection of credit sales, which minimizes the wait
before funds are received and available for use.
Inventory turnover is currently at 3.6X and slightly better than the industry average of 3.5X. It is
also nearly twice as high as its three major competitors. This provides a competitive advantage since
there is not a high level of inventory that could be deemed obsolete due to new drug developments

or decreased potency. In addition, capital is not tied up in maintaining inventories that do not
provide any return.
Debt Ratios
The current times interest earned ratio for Johnson and Johnson is 25.1X compared to the

Case Analysis : ' Tylenol '
Tylenol
In 1982, tragedy struck the Chicagoland area when several people died from taking Tylenol capsules
laced with cyanide. Johnson & Johnson's responsive recall of over 31 million bottles of Tylenol
prompted a movement that made over–the–counter–medications in addition to millions of other
consumer goods tamperproof. General Robert Wood Johnson's credo– responsibility to the
consumers, healthcare professionals, employees, community, then stakeholders, proved to be a
moral compass for the organization (Markel, 2014).
Johnson & Johnson 's response to crisis set a new standard in corporate responsibility and crisis
management, one that companies can still learn from today (Macdonald, 2007). The company made
the ethical decision to take a $150 million write–off and a possible loss of $525 million in annual
sales by abandoning the capsules (see appendix 4). In assessing how all involved stakeholders were
impacted by this decision, their shareholders' interests were not ignored because the business
decision would create value for the shareholder by creating sustainability of the organization (see
appendix 3). The decision to abandon the capsules demonstrated Johnson & Johnson's
organizational priorities including customer safety, social responsibility, innovation, and being a
leader in their industry. Johnson & Johnson 's response set a new standard in corporate responsibility
and crisis management, one that companies can still learn from today.
If customer safety was

The Tylenol Crisis
Although Johnson and Johnson was a big company at the time of the Tylenol crisis, the company
has never faced a complicated problem as the one that Tylenol was affronting at the time. In
addition, there were no evidences or records of any other similar problem, neither in the
pharmaceutical industry nor in the food industry. The lack of background on that kind of situation
represented at the time a big challenge for the company.
Tylenol was one of the most spectacular success stories in the pharmaceutical industry, because in
about 6 year period, the product increased revenue from $50 million in 1975 to more than $350
million in 1981. In 1960 the company promoted Tylenol among doctors and pharmacists as an
alternative pain reliever. By 1981, before the Tylenol crisis, the company had 35% market share on
the analgesic market, and the company was targeting to achieve 50% for the year 19861. The chart
below shows the total revenue growth for Tylenol from 1975 to 1981:
Without any prior experience, the company reacted very well to the problem and handle the crisis in
a way that the company did not lose credibility and kept credibility among the customers. The
company did 5 main activities that help the firm to maintain credibility and to manage the crisis. The
first one was to be forthcoming and ... Show more content on Helpwriting.net ...
Johnson and Jonson recall around 31 million bottles of Tylenol from the market. That represented to
the company a financial impact of around $100 million. Even though, the company received some
advises from FDA and FBI to do not overreact, the company decided to do not exposure people and
take the financial risk. That action helped the company to build trust among customers and
distributors. "The FBI didn't want us to do it," explains Burke, "because it would say to whomever
did this, 'Hey, I'm winning, I can bring a major corporation to its knees.' And the FDA argued it
might cause more public anxiety than it would

The Real Deal: American Gangster Essay
The Real Deal: "American Gangster"
"American Gangster" is based on the true story of Frank Lucas' life. It is the story of how he cut out
the middleman in the heroin business and the story of how Ritchie Roberts caught him. Throughout
the film we see the parallel between a cop and a criminal as we inch forward to see their lives finally
meet. In the opening scene of the movie we see Frank's character played by Denzel Washington.
Right away we are shocked by his violence and see his power. This is the first motif we are
introduced to. We see Frank stand tall over his victim, and the dark shadowing we see on his face
and body show his dominance. Another motif we are introduced to is how real this film is setup to
be. The car ... Show more content on Helpwriting.net ...
He refers to capitalism, and the free enterprise where as long as you are the best and you are smart
your customers do not have to like your product and you will still be successful. Once you make it
impossible for the customer to go anywhere else you begin to monopolize. Not only does this
foreshadow Frank's future. It shows us how true to Americans this film can be. It was not long
before this time period America adapted capitalism and every good thing does comes to an end.
Already five minutes into the film we have the exposition. The time period is set in the late 1960's
early 1970's. The audience is given narrative economy that sets up the time period as well as the
location, Harlem, New York. Along with just the basic time and place we clearly see that Frank
Lucas is the protagonist. We learn from the start that he can be violent. This builds his characters, he
has the will to be dominant and gets power, just as he wants power. From the beginning we are lead
to believe Frank will do anything it takes to get what he wants even if that means burning a man
alive. We learn right away this film is about gangsters, about crime, and it is about struggle for
power.
After the death of the man in charge Bumpy Johnson, Denzel Washington's Character Frank Lucas
struggles to find a better way to make money. He does not want to have to pay someone to sell drugs
and cut his profit. He looks to find a way to cut off the middleman.

Tyranol & Johnson
Johnson & Johnson and the Worldwide Recall of Tylenol A worldwide company that has grown
significantly over time, Johnson & Johnson is a well–known manufacturer of pharmaceuticals,
surgical instruments, and Tylenol tablets, along with other products. J&J is all about innovation and
they simply believe in bringing ideas, products and services to advance the health and well–being of
people around the world (About Johnson & Johnson). The well–established and successful company
that has been operating for over a staggering 130 years, has over 125,000 employees in 60 countries
that are very much unified and goal–oriented. Every business has a mission that encircles profit
making, but J&J is one of the very few that focuses more on corporate duties rather than financial
gains. Moreover, the essence of this case is that there was a worldwide recall of Tylenol 34 of years
ago. There was this individual from Chicago, Illinois, who put tablets that contain arsenic in unsold
bottles of Tylenol on store shelves (Hosmer, 2011). No one knew the reason why that person did
that; those contaminated tablets killed six people. After these ... Show more content on
Helpwriting.net ...
There should be greater freedom of choices, as this not only fosters social productivity, but it
ensures market exchange among businesses and consumers. In this Johnson and Johnson case, the
Chief Executive Officer made sure that the customers exercised their freedom of choice in returning
the Tylenol products while getting their refund for unopened tablets.
The company acknowledged the two–way idea that everyone should act to ensure greater freedom
for society. The idea in this case is where the company acted promptly and called back all Tylenol
products, both nationally and internationally. The other part to this two–way idea is where the
company went as far to take on over a $100 million loss and refunded their customers.
Universal

Jonhnson and Johnson Company Analysis and Financial Statement
[pic]
Company Analysis and Financial Statement
Paloma Díaz–Regañón
Carolina Martínez Mediero
Marta Salafranca
Ahoussou Jean–Christian
07.12.10
I. Introduction & History of the Company
Johnson & Johnson is a global American company that operates as a pharmaceutical, medical
devices and consumer packaged goods manufacturer that serves with its products to over 175
countries worldwide.
It was founded in 1886 by Robert Wood Johnson I, James Wood Johnson and Edward Mead
Johnson.
The corporation 's headquarters is located in New Brunswick, in the state of New Jersey, USA; and
its consumer division is located in Skillman, New Jersey.
It is formed by a group of 118.700 employees (data of 2009), and it is ... Show more content on
Helpwriting.net ...
It also stands out that this year the company deducted from its Gross Profit less interest than in the
anterior years, from $361 in 2008 to $90 in 2009.
The result of all the reductions of expenses on the revenues, takes us to the Net Earnings. This
account reflects $12,266, $683 less than in 2008, but $1,690 more than 2007.
Regarding Johnson & Johnson's earnings per share, we can see that from the total net earnings, each
share of the company's common stock is valued in $4.40 which has significantly decreased from its
value in 2008, but once again is over the value of year 2007, probably due to the economic crisis.

III. Balance Sheet
[pic]
Analysis
As we can see in J&J's balance sheet, the total assets (total liabilities + total stockholders' equity) for
2009 was $94,682.
Liquidity Ratios
The liquidity ratios are a group of ratios that show the relationship of a firm's cash and other current
assets to its current liabilities. This basically means that the ratios measure how well the company is
able to pay its short–term obligations and how well they can confront unexpected needs for cash.
Working capital is the excess of a company's current assets over its current liabilities. Financially
healthy firms have positive working capitals.
Working Capital 2009 = Total Current Assets – Total Current Liabilities
= 39,541 – 21,731 = $17,810
As

Health Care Industry Analysis Paper
The health care industry consists of several industries that provide services to private and business
consumers. In 1886, Robert, James and Edward Johnson created a company that has since
revolutionized the creation and production of healthcare products for all ailments. From their
formation in a New Jersey garage, to operating in over 60 countries worldwide, Johnson & Johnson
comprises more than 250 companies and employs nearly 200,000 worldwide (Johnson & Johnson
Services, 2016). Dating back to the early 1900's, Johnson & Johnson has continued to be the leading
resource for providing healthcare products to consumers throughout the world.
In the event of an emergency, readily available kits did not exist with emergency response items,
however, Johnson & Johnson became the first company to provide first aid kits to the public back in
1888 (Gurowitz, 2013). Johnson & Johnson introduced a line of maternity products back in 1894,
designed to help women during childbirth; which was also another industry first (Johnson &
Johnson Services, 2016). For the next fifty years, Johnson & Johnson secured their name as the
world leader in consumer healthcare products. Total United States sales equaled $34.8 billion,
according to the 2014 Citizen and Sustainability Report, which increased from 2013 sales which
were $31.9 billion and a decrease from the 2015 ... Show more content on Helpwriting.net ...
With the advancement and accessibility of technology, demand for quality healthcare continues to
grow. As demand increases, the expectation of transparency does as well. Companies within the
healthcare market similar to Johnson & Johnson have become transparent with their practices as the
need for more effective and efficient operations have grown. Companies have had to devote
additional time, resources, and funding into research and development to keep up with customer

Gangster Film Analysis
Frank Lucas in the 1960's was the upcoming gangster in Harlem. He was "Bumpy Johnson" right–
hand man at first though. Frank would drive Bumpy around, get his lunch, and every now and then
kill some people when needed (according to Bumpy). The movie starts off with a powerful scene
with a man sitting in a chair having gasoline poured all over him as Bumpy and Frank watch. Once
all the gasoline is used, Frank lights up his cigar and throws the lighter on the victim. As he begins
to burn in great PAIN frank begins to shoot him repeatedly. It's important to know that during this
time Bumpy was appreciated throughout Harlem from all the citizens. As Bumpy begins to tell
Frank a very important lesson in taking pride of selling an authentic product he suddenly has a heart
attack and dies. Now as for Frank he has two choices, either become the next big gangster of Harlem
or become someone else's "driver". On the other side of the gang world you have Richie Roberts,
who at the time was and up and coming honest cop who is trying to make an honest dollar. Richie
and his partner were following up on a lead that one of their informants gave about a mobster
"bookie" having a very large amount of money. After investigating for a little bit longer they in fact
did find the bookies car with around one million dollars. It was very unlikely for a cop to turn in that
much money, but not for Richie. The major event happening around the world at the time was the
Vietnam War. Frank at the time

Com 350 Common Characteristics of an Organization
COM 350 Common Characteristics of an Organization – Pfizer
a)
Organization Orientation
The Pfizer organization expresses a strong culture and interest in the well–being of people, both
inside the company and in the larger human community. The company's understanding of its
responsibilities of citizenship required it to remain loyal to its hometown community. In its embrace
of a structured, organized, and planned environment, Pfizer reveals the often subtle impact of the
judging work style preference. The company has evolved a remarkably decentralized divisional
structure, with distinct but wholly owned subsidiaries producing some of its best–known products:
McNeill Laboratories makes Tylenol, Ethicon makes surgical products, and ... Show more content
on Helpwriting.net ...
k
Fun
Harmony
Integrity
Insight
Sensitivity
Communication Networks / Style: formal and informal
Centers on the future and people, with ideals
Prefers to give information rather than directives
Communicates at the conceptual level
May be prone to exaggeration and dramatics
Prefers face–to–face interaction
Language is verbally creative
Begins meetings with the big picture first
In meetings, seeks connecting with people first
Topics will vary widely, but will deal mostly with ideas
Conversations will jump from topic to topic
Options and possibilities will be communicated
Sources of Energy

Pursuing people possibilities and concepts that can help humankind
Idealistic relationships
Adopting and championing causes
Signs of Stress
Overwhelmed with possibilities, indecisive
Obsessed with unimportant details
Loud arguments and emotional outbursts
Becomes overzealous about values, or intense and vocal when they are not honored
Behavior during Conflict: Managing communication
Will avoid conflict if possible, but will defend values tenaciously
Ensures that corporate values are understood
Conflict will come when values are violated or ignored
May reason with feelings rather than logic
Approaches to Managing Change
Change will come from vision of the future
Will seek information and advice from everyone
Will ask if change is good for people
If changes honor its values, will try to persuade others
Change will be slow and evolutionary
Ideal

Some Moments Belong Outdoors: Advertisement Analysis
The following advertisement depicts a man sitting on artificial grass in a makeshift campsite in what
appears to be a living room. The man has his hands folded and is looking upward with a wishful
expression on his face. To his left there is a pitched tent, and in front, a pile of sticks ready for a fire
with a kettle off to the side. Behind the man we see a couch and a lit lamp, and in the background
there is a dark room with a potted plant and a painting of a landscape hanging on the wall. Above
the painting, in white letters the ad says, "Some Moments Belong Outdoors." On the bottom of the
ad the words, "See What You've Been Missing," direct the audience to the Benedryl website, and in
the corner a Benedryl logo is printed (People).
The displayed speaker in this advertisement is Benadryl, one of the most widely known allergy and
anti–itch medications on the market because of its effective multi–symptom relief. The
advertisement is directed towards individuals who enjoy the outdoors and camping, hence ... Show
To add to the effect, there is a painting of a beautiful landscape with the words "Some Moments
Belong Outdoors." The audience will automatically feel a sense of empathy for the man in the
advertisement because they can relate to the feeling of being stuck inside due to some factor. They
know that turf cannot recreate the texture of lush grass, a lamp will never do the full moon justice,
and no matter how hard one tries, you cannot bring the outdoors inside. While most people know
that Benadryl is an allergy medication, for those that don't, the words on the bottom of the page
suggest that Benadryl can help people see what they have been missing out on and get them back
outside, and directs them to their franchise website. Once they visit the website it will become
apparent as to how Benadryl can help them enjoy their outdoors with their anti–itch and allergy

Analysis Of Ethical Decision And Scandal
Analysis of ethical reaction to scandal Introduction The reputation of an organization is crucial.
Therefore, being a leader of an organization has to be able to react efficiently and effectively when
there is a threat to organization's reputation. Occasionally, a leader has to face a dilemma, whereby
one has to decide how to deal with the scandals in the organizations. On one hand, some
organizations treat their customers as a mean to gather the profits. On the other hand, other
organizations regard their customers as an end, whereby the organizations really consider about
customers' interests as an ultimate goal of their services. Nonetheless, only the companies that mad
the ethical actions survived. Lacking a focus on the welfare of their customers, some propaganda
techniques, aiming to cover up the scandals, usually don't work well. Instead, successful public
relationship management techniques generally treat their customers' welfare as an end not just a
mean. For example, a successful crisis management usually contains the honesty and quick reaction.
Enron Corporation is a great example to illustrate how damaging it is if company leaders try to hide
up the scandals and lie to the public. From Kant's perspective, customers, who are human beings
objected to the service provided by organizations, should be treated with dignity, as "every rational
being exists as an end in himself and not merely as a means to be arbitrarily used by this or that
will" (Kant 428). Indeed,

Jr & Johnson Financial Analysis
Introduction
In this paper, I will tell you about a business called Johnson & Johnson. I will use financial analysis
tools to determine how this company is performing. Lastly, I will explain reasons why this company
should be in your investment portfolio.
The Business Johnson & Johnson was created in New Brunswick, New Jersey in the year 1886 by
three brothers named Robert Wood Johnson I, James Wood Johnson and Edward Mead Johnson. In
1885, the brothers created a product line of ready to use surgical dressings which led to the creation
of Johnson & Johnson with Robert as the president of the company. Published "Modern Methods of
Antiseptic Wound Treatment," which became the standard teaching text for antiseptic surgery in
1888. Also, ... Show more content on Helpwriting.net ...
The dilemma that the CEO had to figure out is if they should change Saran Wrap if a product that is
less toxic but inferior compared to the Saran Wrap brand or to keep the Saran Wrap brand even
though that the product has toxic chemicals in it. In conclusion the CEO made the call to reinvent
the Saran Wrap with a healthier alternative.
In 1987– present Johnson & Johnson sponsors a program called Safe Kids Worldwide which is a
program designed to reduce accidental childhood injuries. Also, another organization that Johnson &
Johnson is a part of is a program called MAP International. This program is designed to help people
that are living in poverty conditions that need medical help. According to their website since 1954,
MAP International has provided over $5 billion in medicines and supplies to over 115 countries in
need, treating 10 million people each year.
In conclusion to have a company that strives to protect their customers and the environment
regardless of losing money speaks for itself. Another point I would like to add it that Johnson &
Johnson makes products for everyday use to help everyone to live a healthier and cleaner

Johnson & Johnson Stakeholders
The Johnson & Johnson Family of Consumer Companies offers the world's largest range of
consumer healthcare products. They are a holding company with controlling stakes in 265 individual
operating businesses. These businesses sell skin care, oral care, wound care, over–the–counter
medicine and women's health products worldwide. The companies that fall under Johnson &
Johnson belong to three categories; pharmaceuticals, medical devices and consumer health care.
They own worldwide known brands such as Tylenol, Neutrogena and Neosporin. Their 2016
revenue was $71.89 billion. The enterprise is guided by its Credo, which is engraved at the corporate
headquarters. The Credo is the values that decide the company's decision–making. Johnson &
Johnson ... Show more content on Helpwriting.net ...
(Fortune, 2017). The company stands by their Credo and ensures quality and safety throughout all
phases of product lifecycles. Talcum powders sales plummeted after the ovarian cancer lawsuits hit
the media. However, Johnson & Johnson still remains to be a top company even during a "natural"
movement. While navigating on the company's official site, it is hard to find anything that could
potentially harm them. The site is filled with commitments claiming to care for their consumers,
employees and overall health of society. Written on CNBC by Angelica LaVito, Wells Fargo analyst
Larry Biegelsen said "Even if J&J settled all 5,500 cases for $280,000 per case (the highest amount
among liability cases in the drug and device sectors the firm has tracked), the total liability to J&J
would be $1.5 billion, he wrote. At the end of the fourth quarter, J&J had $18.4 billion of cash and
marketable securities" (2018). Although stock fell during this time, stakeholders would not have to
worry due to it having a small

The Case Of Johnson & Johnson
Although emergencies are unexpected by nature, the true character of a company is revealed by how
they react and handle a crisis. In 1982, seven individuals died in Chicago from taking Extra–
Strength Tylenol capsules, which were laced with cyanide. Tylenol became one of Johnson &
Johnson's most successful products, accounting for 17 percent of the company's profits. Extra–
Strength Tylenol constituted 70 percent of all Tylenol sales (Lazare). Johnson & Johnson also
enjoyed an incredible amount of trust and goodwill from the public, nurtured in part by its
allegiance to the company credo of responsibility to employees, consumers, stockholders, and the
community. Johnson & Johnson took full accountability for the crisis even though they were ...
Instead, the company advertised in the national media for individuals not to consume any products
that contained acetaminophen. When it was determined that only capsules were tampered with, they
offered to exchange all Tylenol capsules already purchased by the public with solid tablets (Lazare).
Johnson & Johnson offered a $100,000 reward for the capture and conviction of the "Tylenol Killer"
whom was never found (Yang). The media commended Johnson & Johnson for it's handling of the
crisis; for example, an article in The Washington Post said, "Johnson & Johnson has effectively
demonstrated how a major business ought to handle a disaster." The article further stated that "this is
no Three Mile Island accident in which the company 's response did more damage than the original
incident," and praised the company for being honest with the public (Kaplan). Johnson & Johnson
could have easily blamed the stores for not protecting their product and for allowing someone to
tamper with the capsules. This could possibly have led to a lawsuit because the Johnson & Johnson
brand was briefly tarnished from public outcry and scrutiny, which ultimately hurt their business and
reputation; something that money cannot restore. Like most large companies, Johnson & Johnson
could have dismissed the situation by preparing a simple written statement or apology in response to
the seven deaths, which would deflect their liability in the situation. In my

Safe Kids Canada, Johnson and Johnson
History and backgrounds
Johnson and Johnson is an American multinational pharmaceutical, medical devices and consumer
packaged goods manufacturer found in 1886. The corporation's head quarter is located in New
Brunswick, New Jersey, United States and its consumer division in being located in Skillman, New
Jersey. It includes around 250 subsidiary companies operating in more than 57 countries and
products sold in over 175 countries. Johnson and Johnson had worldwide pharmaceutical sales of
$16 billion for the third quarter of the calendar year of 2011 (Newswire, 2011).Company's main
three founders were Robert wood Johnson, James wood Johnson, Edward mead Johnson. Company
have approximately 111,000 employees globally. Johnson and ... Show more content on
Helpwriting.net ...
Company have approximately 110600 employees globally. It has total assets of $103 billion which
is more than Coca–cola and other dominant companies.
How the company became successful over the years when it adopted its strategy?SKC and JJI are
results–driven organizations and have mutually ensured that the partnership has had a measureable
impact. Over the first ten years of their partnership, SKC and JJI have contributed to an overall
decrease in unintentional injury and death rates among Canadian children's by 37%(deaths)and 34%
(hospitalizations). In addition to important outcomes, JJI has also achieved economic results. From
1998 to 2006,the retail program associated with safe kids week increased sales driven by in–store
safe kids promotion by an average of 25% each year.
i. Opportunities and challenges:
 Opportunities:
The Acquisition of safe kids program by J&J: will present the company to support growth for the
Johnson & Johnson.
J & J has opportunities to increase market share by product development and
Product innovation globally.
Increase global presence by expanding globally through joint venture and acquisition. Expansion
and innovation into diagnostic and medical devices will grants a new
Markets to grow.


Johnson & Johnson Internal and External Analysis
Paper 1
EXTERAL ANALYSIS
Macroenvironmental Analysis:
Economic: Globalization of the pharmaceutical industry is an exciting opportunity to have research
and development done at cheaper prices in other countries. However, this could be a double edged
sword for companies because it is easy for other countries, such as India, to produce generic
versions of the drug in bulk.
Technological: Profitability is determined mainly by the ability to discover new drugs. Technology
is at the forefront of the pharmaceutical industry because advances allow for expanded research and
development which in turn allows for companies to create new powerful drug chemistries.
Legal/Political: According to a US senator, legislation has been ... Show more content on
Helpwriting.net ...
Intellectual Property: Johnson & Johnson have the rights to many products including:
JOHNSON'S® BEBE® PENATEN® PRIM'AGE® JOHNSON'S® BEDTIME™ JOHNSON'S®
SOOTHING NATURALS™ DESITIN® NATUSAN® NEUTROGENA® SHOWER TO
SHOWER®PIZ BUIN® AVEENO® LUBRIDERM®AMBI® SKINCARE VENDOME® CLEAN
& CLEAR® PURPOSE® ROC® ROGAINE® BAND–AID® Brand Adhesive Bandages
BENGAY® CALADRYL® PURELL® NEOSPORIN® CORTAID® SAVLON® COMPEED®
TUCKS® DAKTARIN® LISTERINE® EFFERDENT® LISTERINE® WHITENING
REMBRANDT® REACH® STAYFREE® MONISTAT® CAREFREE® e.p.t.® K–Y® O.B.®
TYLENOL® SUDAFED® ROLAIDS® DOLORMIN® MOTRIN® MOTILIUM® MYLANTA®
ZYRTEC® and ZYRTEC–D®12–HOUR® BENADRYL® IMODIUM® PEPCID®
NICORETTE® SPLENDA® LACTAID® BENECOL® SUN CRYSTALS™ VIACTIV®
VISINE® ACUVUE® CONCERTA® REMINYL® /RAZADYNE® TOPAMAX® HALDOL®
RISPERDAL® INVEGA® RISPERDAL® CONSTA® DORIBAX™ PREZISTA™
INTELENCE™ RETIN–A MICRO® LEVAQUIN®ORTHOCLONE OKT–3® REMICADE®
DURAGESIC® AXERT® ORTHOVISC® ULTRAM® ER Tylenol® with Codeine DITROPAN
XL® TERAZOL®ORTHO TRI–CYCLEN®ELMIRON® ORTHO–CYCLEN® ORTHO TRI–
CYCLEN® LO ORTHO EVRA® ORTHO–NOVUM®RhoGAM® DACOGEN® PROCRIT®
DOXIL® VELCADE® LEUSTATIN® ACIPHEX®/PARIET® REGRANEX® NATRECOR®
REOPRO®. They also have the patents and copyrights to a wide array of drugs and medical
equipment.
Human Resources
Incentives: The Company sponsors various retirement and pension plans, including defined

Johnson and Johnson: A Global Approach to Healthcare
Running head: JOHNSON & JOHNSON – FROM BAND–AIDS TO SAVING LIVES
Johnson & Johnson: A Global Approach to Health Care
Your Name Here
Webster University Abstract
Johnson & Johnson is a world leader in health care products and services. In this paper, I thoroughly
analyze the foundation of Johnson & Johnson to determine the characteristics that make the
corporation successful. My paper explains the organizational structure within the company and
identifies a few members on the board of directors. I will show you that a firm allegiance to the
Credo throughout global operations helps foster successful corporate social responsibility. The grand
strategy that Johnson & Johnson employs is concentrated growth in the health care sector. ... Show
Weldon to Succeed, 2002). The Office of the Chairman consists of Mr. Weldon, Vice Chairman and
Chief Financial Advisor Mr. Robert J. Darretta, and Vice Chairman Christine A. Poon. The Board of
Directors currently hosts 13 members, of which, four are women and two are minorities. There are
six distinct committees of the board consisting of (a) audit, (b) compensation and benefits, (c)
finance, (d) nominating and corporate governance, (e) public policy, and (f) science and technology.
The committees receive recommendations and guidance from 22 corporate officers and 19 company
group chairmen. The 2005 Annual Report also details the accomplishments of the members of the
Board of Directors. There is a vast wealth of experience and knowledge within the Board of
Directors including:
1. Current CEOs: Michael Johns, M.D. – Robert W. Woodruff Health Sciences Center; Charles
Prince – Citigroup Inc.; Steven Reinemand – PepsiCo.
2. Former CEOs: Arnold Langbo – Kellogg Company; Leo Mullin – Delta Air Lines, Inc.
3. Former U.S. Surgeon General: David Satcher, M.D., Ph.D (Annual Report, 2005).
Organizational Structure At Johnson & Johnson, the depth and breadth of global operations demands
an extensive division organizational structure. In a division organizational structure the central
corporate office governs the divisions of the company, but the operating segments have

Tylenol Murders Research Paper
The Tylenol Murder Nowadays, whenever someone has a headache, their motive is to look for a
way to ease it and that may be taking medication such as Tylenol. However, in 1982 the deaths of
several victims were caused by the use of Tylenol poisoned with cyanide by a lurking killer. All of
these deaths occurred in Chicago. Today, Tylenol is widely used and trustworthy; however, in 1982,
that was the most feared product. Two theories that hint possible ways of the poisoning was that
Tylenol was either tampered with at the store or poisoned at the plant, but one thing that remains
unsure is who the murderer was. The death of several victims caused by cyanide–laced Tylenol left
investigators and theorists stumped for years on who could ... Show more content on
Helpwriting.net ...
She was then treated with an Extra– Strength Tylenol capsule, but it wasn't discovered until next
morning that she was laying on the bathroom floor unconscious: "She died three hours later at a
local hospital" (Newton, "TYLENOL Murders" 222). On top of that, Stanley Janus and Theresa are
also victims of the lurking Tylenol killer. Stanley had just returned home after visiting his other
brother, Adam Janus who is in critical condition, at the hospital. He and Theresa, Adam's wife, took
Tylenol to relieve stress. Ironically, their stress relieving medication was the cause of their
unfortunate death ("Tylenol Kills Six"). There were other reported cases of death from tylenol;
however, none of those cases gave a single hint to who the mysterious killer might be. One theory of
how the murder killed subtly is that the Tylenol was poisoned with cyanide directly at the store.
After the deaths of several victims, investigators traced their way back to the stores where Tylenol
was sold. They discovered "one additional tainted bottle of Extra–Strength Tylenol" out of the five
stores they examined (Newton "The Tylenol Murders" 370).

The 1982 Tylenol Scandal Crisis
Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top
brands in the analgesic market. Within the company, it was also a large income earner that
commanded nearly 15% of the company's total profits. That being the case, the 1982 crisis was not
only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the
company's existence; putting at risk a multi million investment which the investors had a lot of faith
in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not,
the company had to act swiftly to counter the legal issues which were ensuing and mitigate huge
impending losses. It was really a trying moment for the top management of Johnson & Johnson and
more so to the CEO, James Burke, who faced the toughest test of his managerial career during this
time. Though the crisis was amicably solved, there were some legal issues that were imminent and
some valuable lessons learnt from the episode.
Legal Issues Surrounding 1982 Tylenol Scandal
In both developed and underdeveloped economies, there is a need to put regulations which ensure
that profits are not abnormally earned at the expense of the innocent clients. It is therefore the
mandate of the territorial authorities to put in place measures that introduce checks and balances in
all trades. The respective companies or business must also follow the same suit lest they find
themselves in the crossroads of law. However,

Case Analysis : Johnson And Johnson
A company built on a foundation of trust crumbled beneath them the fall of 1982. After the seventh
death was linked to the product Tylenol, Johnson and Johnson took immediate action. Johnson and
Johnson worked closely with the media, the FBI, the Chicago Police Department, as well as the
Federal Food and Drug Administration to get to the bottom of the poisonings. It was discovered that
an external being tampered with the bottles of Tylenol. The perpetrator was never caught. Unlike
many companies in a time of crisis, Johnson and Johnson thought of their consumers before their
profits and financial concerns (Kaplan). Johnson and Johnson made the choice to assume
responsibility for the safety of their consumers, even though they were not responsible for the
poisoning of its product. No one forced them to take responsibility, but they genuinely had concern
for their consumer's safety. Johnson and Johnson took it to a level no company ever had before.
They recalled 31 million bottles, which has a retail price of over $100 million. The FBI and FDA
advised against this recall, but Johnson and Johnson felt it was the only way to protect their
consumers until the investigation was complete (Mitroff and Anagnos). Johnson and Johnson also
offered to exchange all Tylenol capsules, whether they were contaminated or not (Kaplan). Lastly,
they made the decision to introduce new tamper–proof packaging, as well as a caplet. A caplet is a
tablet coated with slick, easy–to–shallow gelatin

Johnson And Johnson Services Inc.
Johnson and Johnson Services Inc. (J&J) is an American–based, international medical device,
pharmaceutical, and consumer packaged goods manufacturer. The company was founded in 1886 by
the Johnson brothers to produce surgical dressings. They have more than 265 operating companies
in more than 60 countries and employ approximately 126,500 people. Johnson and Johnson's
headquarters are located in New Brunswick, New Jersey. They operate according to a Credo, which
is similar to a mission statement. The values that guide Johnson and Johnson's decision making are
explained in their Credo. A portion of Johnson and Johnson's Credo states, "We believe our first
responsibility is to the doctors, nurses, and patients, to mothers and fathers and all others who use
our products and services. In meeting their needs, everything we do must be of high quality"
(Johnson and Johnson, 1997–2015). Products Johnson and Johnson products include consumer,
medical, and prescription. These products aim to improve the customer's everyday life. They might
brighten a person's smile or allow a patient to live a more active life. Johnson and Johnson will
continue to develop new products through a large framework of R&D. Consumer Products The
consumer product division includes baby care, skin and hair care, wound care and topical, oral
health care, over–the–counter medicines, vision care, and nutritional products. Some popular
consumer products include names such as Band–Aid, Neosporin,

Analysis Of Johnson & Johnson And Johnson Company Essay
When seven people in Chicago died from cyanide–laced Tylenol tablets in 1982, Johnson & Johnson
(JNJ) responded in a manner that not only saved the company's future, but also saved lives (Knight,
1982). JNJ reacted to the shocking news of the over–the–counter drug–related deaths with
compassion, urgency and honesty. JNJ aimed at showing the public that the company was as much
of a victim as the consumers were, and vowed to resolve the issue and keep the media and
consumers involved and aware, as per the company credo (Our Credo; Rehak, 2002). JNJ's timely
response set a precedence by which public relations practitioners would model and businesses
would strive to achieve. Background
General Company Background In 1886, Robert Wood Johnson, Edward Mead Johnson, and James
Wood Johnson formed Johnson & Johnson company and quickly expanded the company in the late
19th century (Johnson & Johnson History, n.d.). The company created products that were aimed at
improving health and personal hygiene and published books and manuals that instructed sterile
surgery methods, wound treatments and women's health care (Johnson & Johnson History, n.d.).
JNJ began the practice of providing money and supplies for disaster relief in 1900 when the
company assisted victims of a hurricane in Galveston, Texas (Johnson & Johnson, n.d.).
During the early 20th century, Johnson & Johnson released new products and medicinal products
while expanding their international presence in regions such

Tylenol Pill Case
How many of you have taken a tylenol pill. What if you died days after taking them, what about
hours, minutes, seconds. This is what happened in Chicago 1982 after someone got tylenol pills and
poisoned them with 100 to 10000 times the fatal dose. Seven people were killed and more poisoned
bottles were found after this. One family and other individuals were found dead because of this. In
total it ended up being seven dead. No one was ever convicted for the murders, but three people
were suspects in the investigation.
The first suspect was James W. Lewis. He was a con–artist and his handwriting was found to match
the two letters to the white house as treats. The first letter sent was threatening the white house to
continue the poisonings and the second was also threatening the white house that he was going to
bomb it. The only problem about this suspect was that he was in New York for about 27 days before
the murders. This is a problem because the cyanide which was the poison used would have eaten
throughout the capsules. The poison would have been needed to be planted up to a day before the
murders. Some people think he got a ticket from New York to Chicago then got a taxi planted the
fake pills in the bottles then got another ticket and got out of there. ... Show more content on
Helpwriting.net ...
No real evidence was found, but he got drunk at a bar and he started saying some weird things about
the murders and the poisonings. He also had a nervous breakdown when he was informed that he
was a suspect. He was let off the hook, but then he shot and killed who he thought was the bartender.
He did this because he thought he was the person who turned him in. It ended up being a random
pedestrian who wasn't at the bar that night. He was convicted as the tylenol killer, but he was
convicted for 2nd degree murder, sentenced to thirty years but only served

Johnson Weaknesses
Strengths:
And plays Marketing plays an important role and decisive in achieving the objectives as Johnson &
Johnson, one of the strongest known companies to take care of the child in terms of Competence,
they are driving and the superiority of most global than first as Johnson & Johnson has the ability to
recognize the growth potential of new customers and new markets, and determines the nature of the
products and services required by these customers around the world, and explains the necessary
actions required to win deals a good business, so it has encroachment crisis attributed to it shows the
competitive advantage enjoyed by the company Johnson & Johnson and a bulwark against the
opportunities and risks in the market in the long run .
Weaknesses :
May be more characteristic weak could be mentioned in the company ... Show more content on
Helpwriting.net ...
It was the institution has solidified its position as administration, responsible in 1982 when it was
found on all bottles of containing traces of cyanide, killing seven people. Which in turn has its CEO
James Burke, James Burke try to make up for the subject, of course, and that the withdrawal of
millions of bottles of markets and replace them with new containers is subject to change. And then
put Burke deal with the crisis, which got a new doctrine for Johnson & Johnson, as stated in the
mission statement, which clearly indicates that the patient is more important than profits, that is,
they come in and they provided the first position of the concerns of Jenson & Johnson. He says
professor of legal studies and business ethics at Wharton Thomas Donaldson Thomas Donaldson
said this doctrine already exists in the blood of Johnson & Johnson held since the beginning of the
professional and there may be a real sense of what is meant by this doctrine, "and how they operate
company Johnson &

Neutrogena's Leadership: Vision, Mission, Value , and Swot...
Running head: NEUTROGENA'S ALIGNMENT WITH JNJ CREDO
Neutrogena's Leadership: Johnson and Johnson's "Our Credo" is Our Commitment
Thiri Zin
Argosy University
Abstract
Neutrogena commitment to and align with Johnson and Johnson's Credo is through effective
communication from management. Strategy comprehension and community cooperation heavily
rely on Leadership's transparency and transfer of pivotal knowledge. This report analyzes the vision,
mission, values and strategy of Neutrogena and Our Credo; Strengths, Weaknesses, Opportunities
and Threats (SWOT), internal processes, implementation timeliness and leadership roles. This report
will help identify misalignment between the parent ... Show more content on Helpwriting.net ...
The strategies are base in development and distribution of quality good; with emphasis servicing
Dermatologist and consumers. Our Credo is Our Commitment that shapes our business strategies:
"Human Health Care, Managed for the Long Term, Decentralized Management Approach, and Our
People and Values" ("Our Commitment," n.d.). The strategies focus on the fundamentals of well–
being of humanity; our commitments are to the well–being of healthcare professional, our
consumers, our employees, our clients, our vendors and especially our families.
Strategic Cascade – Our Commitment to Efficiently Communicate
Competitive Advantage is achieve through change, modification, revision and the willingness to
change to the way we conduct business while preserving Our Commitments. How can we do
something differently, better, faster, and cheaper to maintain competitive advantage? Strategic
cascade is simply to "break down the objectives into smaller chunks for the next organizational
level" (Flander, n.d.). Our objectives will align with our strategies through collaboration efforts,
transparency and effective communication between Leadership, management, cross–functional
teams, and between
Our Strategic Positioning

It is Our Commitment to excel in the four areas defined in Our Credo, "Creating Value through
Innovation, Global Research/Local

Tylenol
Towards the end of September of 1982, seven people died from a Tylenol product tampering on
Chicago's West Side. Before the events, Tylenol had over one hundred million users, and was a total
frontrunner in the pain–killer industry. After the tragic events, Johnson & Johnson, parent company
of McNeil Consumer Products Company which makes Tylenol, had to face the world and explain
why their highly–trusted product was killing its consumers. (Markel, 2014)
The first announced victim was 12–year–old Mary Kellerman. The girl had cold symptoms in the
middle of the night, so her parent gave her Extra–Strength Tylenol and sent her back to bed. Next
morning, the young girl was found dead in the bathroom. That same morning, Adam Janus took
Extra–Strength ... Show more content on Helpwriting.net ...
At first, when the tampering was not known, media focused on the sensationalistic fact that Tylenol
was killing people producing a negative image for the brand. But once the real cause was known,
Tylenol was seen as a victim of the circumstances.
Before the crisis, Johnson & Johnson was not actively involved with press coverage, but when the
event occurred they appreciated the profits of media communication in order to reach out to their
consumers faster and more efficiently. Several major press conferences had place at the company's
headquarters. During the course of the events, over 100,000 news stories ran in U. S. newspapers. A
post–crisis study done by the own Johnson & Johnson company revealed that over 90 percent of the
country population knew about the Tylenol deaths within the first week. (Harris, et al., n.d.).
Experts were predicting an obscure future for the product. Advertising specialist Jerry Della Femina
stated that he was almost sure that a product under that name could never be sold again. Femina was
far from being right, since Tylenol took short time period to be back in the market, and is still
nowadays one of the selling leader of over the counter drugs in the U.S. (Kaplan,

Healthcare Market Domain
The healthcare domain will be briefly reviewed as a whole, but will further analyze Johnson &
Johnson's world leading development of the consumer healthcare market to evaluate the evolution of
the healthcare domain into the 3rd largest contributor to the United States Gross Domestic Product
(GPD) (Bureau of Economic Analysis, 2016). the expected increase in the consumer healthcare
market and how that growth will further propel Johnson & Johnson to maintain its status as the
worldwide leader in sales of consumer healthcare products will also be analyzed (Johnson &
Johnson Services Inc., 2016).
Healthcare Market Domain
In 2015, healthcare spending added over $1.3 trillion to the United States GDP (Bureau of
Economic Analysis, 2016). According ... Show more content on Helpwriting.net ...
Increased accessibility has allowed Johnson & Johnson to further develop already existing products,
but to also work with populations in development of new products in order to meet specific
healthcare needs. Technology has also allowed the company access to parts of the world not
previously accessible, which has led to the discovery of new plants and other natural resources in
which new products can be developed (Johnson & Johnson, 2016). With continuous improvements
in technology, so will opportunity for growth. This growth will result in the need for additional
employees to meet demand and more efficient products to comply with growing safety standards
around the world. All of which will affect all aspects of Johnson &

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