wonder woman marketing

1. Wonder woman
Marketing

2. Wonder Woman (2017)
MarketingResearch
• Warner Bros has spent over $3 million on advertisements for Wonder
Woman
• The Drum and Bloomberg used comprehensive social media and
merchandising strategies when promoting Wonder Woman
• Merchandising around the film included the standard superhero toys
as well as branded cosmetics.
• Warner Bros began to look beyond standard methods of promotion
and are now veering towards brand partnerships appealing to the
younger generation

3. FILM POSTERS
DVD coverFilm poster
Gal Gadot as
Wonder Woman
is central in the
poster with a war
like backdrop this
accurately
summarizes the
film and hints to
the audience the
basis of the film
The DVD film
cover also has
wonder woman
as the central
focus but also has
other well known
characters in the
background. This
may bring in
other fan bases
such as fans of
Chris Pine

4. SocialMedia
- Warner Bros UK has a verified Instagram account
with 537k followers
- Warner Bros posted snippets and trailers of the
Wonder Woman film using the hashtag
#WonderWoman
- Warner Brothers can afford to have a social
media team responsible for social medias and
are able to have separate accounts to appeal to
different markets
- There are separate accounts for the UK, US,
Spain, Italy and many other countries
- Making the film reach a global audience

5. SocialMedia
- Warner Bros also created a separate Instagram purely
for the Wonder Woman Films
- 962k followers
- Verified
- #BTS includes the audience in the processes of
making the film and creates a more personal
connection between the audience and the
production company

6. SocialMedia
- Gal Gadot also posted multiple posts about her role
in Wonder Woman
- Her 45.6 Million followers bring in a huge fan base
- She is also verified
- She also captions her posts using the hashtag
#WonderWoman this means her posts will
reach audiences searching using the hashtag

7. Count Down
The wonder Woman
Instagram account
made a countdown to
build suspense as well
as ensure large
audience on the day of
release

8. IncludingAudiences
- The ‘WonderWomanfilm’
Instagram page has reposted
artwork made by fans of their
franchise
- By using a hashtag it creates the
impression of a competition
rewarded with recognition
#FanArtFriday
Acts as a motivation to
get audiences involved
in the franchise and
advertise to their
followers through their

9. MagazineFeatures
Gal Gadot Featured on many
magazines including
Entertainment, Empire and Vogue.
Magazines and less technology
based Advertisement is more
likely to appeal to an older
market.
As Wonder Woman has existed
since the comics of 1942 there is
an already existing fan base of the
original character. Magazines will
appeal to that market.

10. Press junkets
Press Junkets help promote the film on all social media
platforms.
Interviews such as this one allow the audience to get
to know the actors of the film creating a loyal fanbase.
It also allows the audience to understand more of the
background and processes of the film creating a more
personal experience.
Often audiences will watch interviews, trailers and
read about the film before watching it, interviews and
Press Junkets are a cheap and effective way of
promoting a film as well as increasing the fame of the
actors which would benefit future films
Because warner Bros are so well known there are
many talk shows, YouTube channels and film critics
who are keen to interview and promote the film even
before the film release.

11. Comic Con
- The Wonder Woman (2017) cast and
producers hosted a Comic Con Panel. They
answered questions and had face to face
contact with an audience of dedicated fans
- Comic con is also filmed by multiple
YouTube channels that receive thousands
of likes and hundreds of thousands of views
Many of these YouTube videos received
thousands of positive comments and reposts