The film trailer uses symbolic imagery and editing to create an unsettling tone. The antagonist is shown wearing white, symbolizing purity, yet sounds depict her as evil. Jump cuts and jittery screens show disorientation to portray supernatural elements without visuals. Intertitles tell the audience what to feel, such as "FEAR" appearing after the antagonist. Harsh drumbeats create a sense of fear and unease throughout the trailer.

3. There is a lot of connotation used in this film trailer. For example, the antagonist is wearing
white, which symbolises purity however; from the sound clips we are told that she is evil.
Therefore they have created an enigma, getting the audience to ask question, as they are
unsure why this evil character is wearing colour used to represent purity and that one is
virginal or hasn’t committed any sins. The fact that she is wearing white could also
symbolise new life as she is dead but had her life reformed as someone evil, creating a
contrast between her past and her present. It is very hard to show supernatural elements so
instead they have used editing really well. They have made the screen gitter which shows
disorientation. But it is also the small details such as the inter titles, they are not only used to
express more information about the film but it is also used to evoke and tell people what to
feel. For example, after the woman appears (as seen in the picture) after the sound clip
the inter title appears with the words ‘FEAR’. It is almost telling the audience what they
should be feeling. There is not a lot of music used but in the beginning I could denote the
harsh drum beats which has connotation of fear but it also sounded like a heartbeat, this
was juxtaposed with a woman saying ‘they’re hear with us now’ and then the drum beats
came to an abrupt end, the editing used here helped create the enigma and keep the
audience on edge

4. The Film District is well known for this successful release
of Insidious which received a many good reviews.
The production company is well known in
American and its success as an independent
company uniting with companies such as Sony
Pictures and Culver city. The inter title also suggest
that The Evil Dead was put together by many
successful production companies which have
many success with Horror classic film, many which
we seen advertised, reviewed and spoken about
with other people. Although some of the
production companies are ‘missing’ an ideology
that help builds the enigma of the film, like ‘the
fear of the unknown’ and therefore do not know
what to expect consistently from the production
companies.
Tristar
Film District
Ghost House Pictures

5. This film belongs to genre Horror and the
supernatural sub-genre. They have used
many generic conventions of this genre.
There is a lot of deep, harsh beats, low key
lighting used in some places and an
immense amount of editing used.
However, I do think that this film has
treated the genre in a playful way as the
character who is possessed is very
melodramatic and sing ‘I’m coming to get
you’ in a lullaby way and she tilts her head
to the side smiling. This might have been
done for a comedic effect rather than to
evoke the emotion of fear into someone.

6. The people being presented are quite young possible
between the ages of 20-28 years old, they are
portrayed in a quite naïve way as, the guy opens the
book and even though it says ‘LEAVE THIS BOOK
ALONE’ he laughs and reads it anyway unleashing
the evil. I don’t think this is an accurate
representation of young adults, because they have
decided to generalise a whole group of people and
not every single young adult is as naïve as many of
the characters are presented as. However, it could
be an accurate representation of those individuals
who are naïve but it is not an accurate
representation of young people as a whole.

7. The Evil Dead is targeted at a mass audience; those who have seen the original film, will be aged
between 30-45 years old men but the people who are targeted in this horror film could also be
young people as the people who were casted in the play are quite young therefore it will appeal
to a similar and younger generation, both men and women. However, people will also watch this if
they have watched/ are fans of The Evil Dead franchise, and as they have seen the other films
before they are likely to go and watch this film if they enjoyed the others. Ghost House Pictures are
also well-known for producing film such as ‘The Possession’, ‘The Grudge’ and ‘Boogeyman’ these
are all well-known films across the horror film industry, therefore, people will assume that this
particular institution is well known for producing some good horror movie and as a result people will
go and what the film with the intention of being thoroughly entertained by Ghost House Pictures.
The psychographic of this film would be those who are interest in contemporary evil/possession,
have watched other films such as ‘The Ring’ or ‘The Conjuring’. The people to go and see this
horror movie might not necessarily be religious as the subject of evil does cause a lot of controversy
in many religions.

8. Although some of the production
companies are ‘missing’ an ideology that
help builds the enigma of the film, like
‘the fear of the unknown’ and therefore
do not know what to expect consistently
from the production companies.

9. The narrative is very basic and therefore it could happen to
anyone. This allows the audience to relate the situation to
them knowing that it could happen to them. There are clear
villains which are not so obvious to decipher at first but as the
story progress they become more evident to the audience.
The techniques of alienation that is applied to this film, is that
they are in an isolate area in the woods which has
connotations of the supernatural spirits and elements that are
in the woods. Major narrative themes in this film that are used
is the isolation and the supernatural. This maybe a theme that
is commonly used however it is done in a way that is very
contemporary and differentiates it from any similar film which
have been previously done.

11. The connotation at the very beginning, the uses of an establishing shot shows an
immense authentic, periodical building which not only has connotations of
its historical background and the amount of people that may have died
their but from this shot we can see that the building is in complete isolation.
That not only allows the film to be generic to its chosen genre but it is also
emphasise the solitary of many characters in the film. The fact that there is a
close up on the man as he locks his ‘subject’ into a room, that shows that
she is being confined to small place against her will and that too draws in
the intentions of the audience especially in this trailer as they are wondering
what reason why she has been trapped in the room and if she is a reliable
character or not.
The addition of the black and white video and the focus on historical
background helps evoke fear as the black and white image is very eerie,
putting a barrier between the text and the audience as it is difficult for us to
relate to a particular character, also making it difficult for us to consume
their physical appearance properly. And that is what the producers would
have wanted for the audience to want more from a character but blocked
by this barrier

12. The fact that this film has been influenced by the
British Production company Hammer, it is clear to
see some of the influenced that has been used in
this film trailer. Especially when the young girl who
is being studied is sitting next to a machine that is
revolving, the audience can make clear allusions
to The Woman In Black when another machine is
revolving and image appear, then a couple of
seconds later, it comes to an abrupt end by a
loud harsh bass tone which is very similar to The
Woman In Black.
Hammer was founded in 1934 by William Hinds whose
stage name was William Hammer. He used to be
very theatrical and we can see element of this in
his clear balance between, lighting, sound and
narrative. They all compliment each other well in
order to achieve the best thrilling result.
Hammer production company is a public
ownership

13. The film belong to the genre of horror and this is easily recognisable
through the generic conventions that are used such as a focus
on objects/people who are a threat to the other characters .
There is also a lot of generic themes for example, the student is
in many ways naïve and believes everything that his professor
has told him. The theme of naivety is very generic as it was also
used in The Evil Dead. In many ways the generic expectations
are fulfilled however, there is also some naivety not only on the
students behalf but of the professor to as he encourages the
testing believing that not much harm will be done.
The screenplay was written by Craig Rosenberg who has directed
many contemporary films such as the upcoming ‘7500’ , and
the later 2009 ‘Uninvited’ which is another horror film. His
writing allows the audience to be taken on a clear journey
from the characters naivety to his recognition (stage 3 of
Todorov’s theory).

14. The people who are being represented is young people especially
those who are in education and passively take in everything
that they are taught without questioning it. Therefore, they are
presented in a negative way but also teachers are presented
in negative way, as the professor has assigned a task which
causes disruption to the whole lives and ultimately the plot.
The professor reflects the ideology of Hammer Productions as they
wanted to explore anti-realism situations as well as the realms
of myth. The professor similarly to Hammer’s values they
wanted to expressed their ideology, which was commonly
hidden within the text, through the film a whole. The extreme
gothic nature towards the film and their ideology in many ways
isnt a fair representation of professional teachers as they are
given a negative, malevolent way which is not a clear
representation of many teachers. There is a lot of negative
connotations associated with teachers in this film.

15. The target audience for this film is those who are 17 to 40 years old, both
men as women, as they can related to those who are in education
and those who are have left full time education and are in or
considering teach may watch this just to observe the
representation of professors. The film has not yet been released yet
but there has been some reviews on the film which show that
people are interested and talking about the film. This would possibly
encourage their intended audience to go and see the film.
I assume the audience will be a mass audience as they have used, well
known actors which both have their own target audience, as Sam
Clifin played Fin in The Hunger Games: Catching Fire, therefore he
would be appealing to young girls, ages 13 – 20 years olds, which
may possible be the films secondary target audience. The
demographics of this film could be those in A, B, C1, C2. The
Psychographics would be those who are interested in history and
enjoy watching supernatural programmes. Also fans of ‘Let Me In’
will enjoy this horror movie as they’ll know the producers work.

16. The major value are for to film to portray a subliminal message. The
narrative itself will not strongly expresses the views/ideologies of
the production companies but the message within the storyline
will express this.
As mentioned previously, Hammer expresses their strong adoration
of the gothic and mystical values which are shown through
the some characters and scenery. This has also been done is
The Quiet Ones, as the low key lighting, deep, low, drum
sounds help convey their gothic ideology.

17. The narrative clearly follows Todorov’s 5 stage theory from what I can
decipher from the trailer. It is organised in a way that is clearly
structured allowing the audience to understand the storyline,
therefore they will fully commit all their attention to what they are
watching. The hero’s and villain's are hard to categorise like prop
would suggest. The professor in many ways could be categorised
as the villain as her stimulate the climax or disequilibrium of the
film. The generic theme of alienation is shown through the camera
angle as towards the disequilibrium there isn’t many two or three
shots used. The majority is singular shot which show alienation and
isolation without having to express this through dialogue. The
editing and sound effects play a huge part in making the
supernatural element look more believable and convincing to the
audience. For example when the antichrist symbol is being
engraved into their chest, we cannot physically see someone
doing it but the editing is carefully done to convey to that
element of the supernatural.

19. There is the frequent use of hand clapping, usually that would have positive
connotations associated with it however the mum is hearing the clapping
noises and mistaking them for her children, and when she realises this the
ghost traps her in the basement. The denotation of her being locked in the
dark basement has a lot of negative connotations associated with generic
horror films. The basement as we see is a dark, isolated place, where the
mum is now trapped to confinement. Although the hands are non-verbal
communications it is still very significant as they symbols , haunting and the
fact that she is surrounded by an unknown spirit.
The lighting transitions from very natural lighting to very low key lighting
especially when she is trapped in the basement, with the only source of light
coming from her match. The low key lighting juxtaposed with very abrupt
dark, almost screeching noise, which keeps the audience on edge and
stimulate fear in them without having to use any dialogue. The editing that is
used is effective with the sound and lighting as the editing is very intricate,
for example, when the painting are being thrown off the wall and down the
stairs, we cannot see who is doing it or what is causing the images to fall but
we automatically associate it with the supernatural spirit.

20. Warner Brothers – have produced many
successful and welll-known historical horror
film such as Gremlins, The Shining and
therefore understand the history of horror
films very well and have adapted that in
producing contemporary horror films. For
example you can still see the Victorian style
houses , the sound effects that are used are
not as dynamic as they are now but still
effective.
New Line Cinema - is a Time Warner company
which means that New Line Cinema work in
conjunction with Time Warner when it comes
to producing this film. New Line Cinema has
a subsidiary called New Line House of Horror
which is well known for producing successful
contemporary films such as A Nightmare on
Elm street and the Final Destination franchise.

21. The Conjuring belongs to the genre of Horror and the sub-genre
of Supernatural, this is very evident through generic horror
film conventions such as objects flying around in the room.
A major generic convention is that a family move to a new
house and are ecstatic to be there, until they start having
supernatural encounters, where the families life is put in
danger. The audiences expectations of this generic
convention are fulfilled until the mother gets locked in the
basement and that is when the narrative differentiates itself
from the generic conventions of other horror films. The
conventions are not treated playfully but instead taken very
seriously heighten the realism the film is trying to create.
The director who is James Wan is a well-known for producing
and writing for very successful films such as Saw (2004) and
Insidious 2 (2013). Therefore his involvement in this genre has
led him apply his skill and making The Conjuring successful
as well.

22. The people who is being presented in the film are those who
have experience a supernatural encounter or those who
have moved into a new house and know that their family is
being haunted by something or someone. As this is a true
story the representation must true to the families who have
experienced situations like this. They are presented by
James Wan in a way that attracts the his intended
audience but also is relatable to those who have
experience a situation like this before.
The representation must be fair to the family that they have
studied in order to create the film. As this the inter title
suggests that it was ‘Based On A True Story’ therefore the
representation has to do the family justice whilst making it
appealing/entertaining to the intended audience. The
family had some input therefore the representation is true to
them and their story but might not be to everyone who has
experience a situation like this.

23. The major ideology is to replace broken ideological foundations
with something new and more stable. This ideology is not
very dominant when watching The Conjuring however , if
you were to explore the film in more depth you can see that
the narrative explores their ideology as the true story must of
happened a long time ago however they have taken that
as a stimulus and interpreted it into a way that is
contemporary and will appeal to a mass audience.

24. The people who are being targeted are families who might be in
a similar situation or know someone in a similar
predicament, the target audience would range from 16 –
48 years old, male and female. People who might watch
this film would share a similar characteristic of enjoying
horror programmes but a percentage of the audience
might enjoy documentaries as there are many programmes
such as ‘Paranormal’ which explores similar situations as The
Conjuring. It is also based on a true story which will attract
people who enjoy reading biographies and hearing about
people lives. Therefore they will share the same
psychographics.
The intended target audience will be a mass audience as the
narrative doesn’t really sway to one group of people, it is
quite broad. Therefore that will increase the size of the
audience, however stereotypically men watch a lot more
horror movies than women so if the production company
followed that stereotype then it would be a mass audience
who are predominantly male, from any region and wealth

25. The narrative is structure in a way that conforms to Todorov’s narrative theory
involving the 5 stages:
Equilibrium – which is the family moving into their beautiful periodic new house
Disequilibrium – the house they are living in is haunted with supernatural spirits
Recognition of Disequilibrium – the mother see her children asleep but can hear
loud noises in the house.
Attempt to stop the disequilibrium – she goes to the basement and tries to stop
the ghost from hurting herself and her children but the ghost locks her down
in the basement.
That is the only information we receive from watching the trailer however the full
movie does finish off Todorov’s narrative cycle. The villains are not tangible
therefore the audience clearly know the ghost is trying to harm them
however they cannot put a solid character to that. The editing and sound
effects play a huge part in making the supernatural element look more believable
and convincing to the audience. For example when the door slams shut then is a
high pitched screeching sound which heightens the tension.

27. The sixth sense:
•The people who are being represented are those mature and young who believe that they
have the ability to see supernatural beings.
•The fact that we are able to denote that the child can see ghost there are many connotations
behind it, whether or not the being he can see is a figure of his imagination of if it’s actually a
ghost.
•The narrative is done in a very diverse way that keeps the audience intrigued . The narrative
starts with the boy seeing ghost however by the end of the film it jumps back to home the
protagonist died, and ultimately how the story unfolded.
•This is directed at those who are 13 to 39 years old as the narrative is very broad and the
content could appeal to anyone. Ranging from mothers, to young children possibly in the same
position as the protagonist.
•The genre is horror with the sub genre of supernatural. And this is evident through the common
use of deep base sounds and exaggerated editing.
• the productions company’s ideology is
•It was written and directed by M. Night Shyamalan and is well-know for the success he achieved
with The Sixth Sense
•The ideology is to produce new films and that is what they are doing producing new films
•Hollywood Pictures: have produced many successful films such as Jaws and E.T the Extra
Terrestrial (1982)

29. Apartment 1303:
•The people who are being represented are those who are young and naive and moving into a
new flat/house and are unaware of the history the building.
•We are able to denote from the trailer the girl who has moved into the house is not aware of the
supernatural being the audience is left wondering if it’s the little girl who is left next door or a
random girl. The connotations of the dark lighting juxtaposed with the spirit acting the owner of
the house. This dark lighting suggest the supernatural spirit has engulfed the whole room with their
negative energy.
• the narrative follows Todorov’s five stage theory. However the film trailer does provide the
audience with 3 stages of his narrative theory therefore creating an enigma as if the audience
want to find out more they’ll have to watch the film.
•The genre that this film belong to Horror and the sub-genre of Supernatural. This is evident
through their deep, octave notes which aid the tense in the trailer. Also the theme of isolation is
commonly used with many horror clearly associating it with the genre of horror. Although the film
didn’t have any well-known actors it allows the audience to go in with an open mind and clearly
devote their attention to the film.
•The audience that is being directed is young people ages between 13 – 27 as they would soon
be in a similar situation of moving into a new house or that they would have already
experienced this.
•It was initially directed by Ataru Oikawa and produced by Chiaki Harada however they has
now been a remake which could be reflected of the films potential to success.