HG

1. the hunger games: mocking jay part 1
Distribution case study - Agatha Parry

2. Basic Information
director: Francis Lawrence
producer: “Lionsgate” and “Color Force”
Genre: Sci-Fi, Adventure
Novel adaptation - book tie in brings more
audience

3. Distribution
Distributors list from IMDB website

4. Box office
Domestic Total (as of December 2nd 2014): $231,476,484
MPAA Rating: PG-13
Release date: november 21, 2014
production budget $125 million

5. Official Film Website
membership which involves
the audience in an interactive
way - an example of web 2.0
Lionsgate website is official
and people associate the film
with them - gets attention
allows users to share
information on social media
join in find and access games
etc

6. Exclusive Website
On May 14, 2014 “TheHungerGamesExlusive.com” was created. This website included exclusive
information that would entice the audience
was launched on May 14, 2014.
Website features included three stills from the move of Woody Harrelson, Julianne
Moore, Philip Seymour Hoffman and Jeffrey
Wright.
They had a behind the scene still of director
Francis Lawrence
They website had a video interview and there was an interview with Francis Lawrence and
They displayed a page from the script of Mocking Jay Part 1 which was released with a motion poster
which had the tagline “Fire burns brighter in the darkness”

7. Fan Websites
http://hunger-games.net
fansite for the hunger games to directly involve audience and fans of the film
http://www.thecapitol.pn/intl/uk/
a website created for fans based on a group of people within the series known as “the
capitol”

8. Twitter
They have a twitter account in which
they can engage with fans and reach a
wide audience
It enables them to let their audience
know about the film prior to its
release
They can release exclusive
information and keep the audience
interested in the film
More people will know about it ready
for the release increasing sales

9. Tumblr
people can use tumblr to share information including cast members
Fans have posted photos and edited images as well as Gifs (Moving images) in relation to the
film which also means the film will gain attention
there appears to be an array of posts from fans and also a tumblr page dedicated to the
fashion of the hunger games film

10. Trailer
Official trailer released September 2014
YouTube being used to share trailer with wider audiences

11. Lionsgate: P&A
the film posters reach a wide
audience as they can be printed and
publishes online. This is a poster
from Lionsgate and the main centre
of attention is Katniss Everdeen as
she is the main character and the
actress thats popular in the film.
This gains attention of viewers.
Using the fire and the symbol that is
recognised also gains attention of
viewers and fans of the previous
films.

12. Mobile Gaming/Apps
“Kabam”announced a partnership with Lionsgate where
they created a mobile game based on “The Hunger
Games: Mockingjay Part 1”
this tied in with the film’s release so got more attention
for the film and they could have more tickets sold
Kabam produced an exclusive role playing, card
collection mobile game which would gain the attention of
the audience for the film and keep them interested in the
film before its release and even after
this will also attract an audience that may not have been
previously interested, Often males are not interested
however gaming is a large part of the industry that can
gain their attention

13. Music
There is a CD that has been
released with music used in the
film
official soundtrack has been
released
the music is on youtube and on
Itunes
again this is used to gain money
and to make the film widely known
to as many people as possible

14. Magazine articles
front cover images of main
characters. Katniss Everdeen
is main character and
therefore the focus of the
images. She is seen on the
front cover to gain attention
of the audience and to make
the logo and her character
familiar to more people. This
may help to gain a wider
audience as well