Our presentation on film distribution

1. By
Ellie, Izzy and Chloe

2. TV Spots
 Television advertising is when a film that
is about to be released is given a 15-30
second trailer in the advert breaks on
television.
 Who is in the film.
 When it is released.
 Brief overview of the plot.

3. Multimedia
 Websites.
 Internet is vital for viral marketing.
 Other forms of multimedia are editorial
space in newspapers and other ways of
informing the public about a new film.
 This allows the public to be able to hear
about it and read about it so they are
more likely to see the film.

4. Reviews
 Newspapers.
 Interactive website like rotten tomatoes,
another persons review on a film can
heavily influence the likelihood of
someone seeing a film.
 Bad reviews mean people won’t see
the film, good reviews mean people
are more likely to it.
 Reviews track how
successful a film is.

5. Public Awareness
 Word of mouth.
 Distributors will organise advanced, preview
screenings of a film to its set audience.
 Distributors will work with radio and TV.
 After 4 weeks of the film being released,
tracking reviews are sent back to the film
distributors.
 This will also determine how long the film
remains in the cinema for.

6. Opening Weekend
 Opening weekend Friday, Saturday and
Sunday and then the Monday is ‘make
or break’ for the film.
 3 day figure.
 The higher the money figure, the more
likely hood that the film will be
successful.

7. Target Audience
 Who its aimed at.
 What time of day the movie will be
shown, what time of year and how often
the movie will be screened.

8. USP
 Unique Selling Point.
 This is then put into the trailer as the
‘hook’ which makes people want to
watch it.
 It can be either a line from the film its
self or a shot from the film e.g. King
Kong stood on the top of the Empire
State Building.

9. Release Date
 Right time of year.
 This will influence how many people are
willing to come and see it or are even
available to see it.
 You also don’t want to release a film on
the same day as other big blockbuster
releases as you will be fighting for the
same audience.

10. Research
 Market research.
 They often do screenings for around 350
people to see the film and fill out
surveys for feedback.
 What age would be coming to see the
movie and what age group enjoyed it the
most so they know what times to release
the movie.

11. Budget
 Above the line(creative talent)
 Below the line(direct production costs)
 Post-production(editing, visual effects)
 Other(insurance).
 Story rights, screenplay, producers,
director, cast, production costs, visual
effects and music.

12. Promotion
 Press releases.
 Advertising campaigns.
 Merchandising and media.
 Interviews with the key people involved with the making of
the film, like actors and directors.
 The different techniques used for promotion are
 Trailers, Posters and slideshows.
 Virtual relationship hyperlink marketing, social media
marketing and online digital film screeners which are used on
the internet.
 Paid advertisement in newspapers, magazines, and inserts in
books(print).
 Comic special editions or special episodes (print).
 Promotional tours and interviews.
 Audience research.

13. Marketing Campaign
 Marketing is the process of creating,
communicating and delivering value to
customers.
 A successful marketing campaign needs
a USP (Unique Selling Point).

14. Trailers
 A successful trailer will include some
details or events that happen in a film,
but it will not completely
give the film away.
 Suspense or anticipation
 Cliff hangers
 These trailers will be
shown to the correct
target audience.