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From Meme To Social Fabric

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Issac mao's presentation to East West Center's Bangkok Media Conference

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Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1
Two Types of Mindset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Paradigm Shift ,[object Object],[object Object],[object Object],[object Object],[object Object]
From isolation to connection
From isolation to connection
DNA & Meme
Meme : the little voice spreading ,[object Object],[object Object],[object Object],[object Object],Social Network Public Private Space
Paradigm & power model shift Population Coverage Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication
Social Fabric ,[object Object],[object Object],[object Object]
Power Law vs. Metcalfe's law ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cases in 2007
The Power of Longtail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Chinese Blogosphere I ,[object Object],[object Object],[object Object],English Blog o sphere Chinese Blog o sphe r e
Thank YOU! [email_address] http://isaacmao.com

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From Meme To Social Fabric

Editor's Notes

  1. Its very hard to understand the subtle impact of a complex system. Same to social media. However, it’s very important to study social media from both micro and macro view. People can always see those visible stuffs, but they can’t realize how the big things were evolved. The difference in Social Media age is that people can see or even experience as the cooler of the news.