Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1
Two Types of Mindset <ul><li>Intelligent Design </li></ul><ul><ul><li>Top Down </li></ul></ul><ul><ul><li>Elitism </li></u...
Evolution of Social Media <ul><li>Sharism & Sharists </li></ul><ul><li>Meme as gene </li></ul><ul><li>Social Networking </...
Paradigm Shift <ul><li>From isolation to connection </li></ul><ul><li>Small ideas can find their own way of spreading </li...
From isolation to connection
From isolation to connection
DNA & Meme
Meme : the little voice spreading <ul><li>Extend s  the route </li></ul><ul><li>New license of copying </li></ul><ul><li>F...
Paradigm & power model shift Population Coverage Suppose:  Power = Population*Coverage Someday, Blogger*Blogosphere >= Jou...
Social Fabric <ul><li>Collective Intelligence </li></ul><ul><li>The systematic effect </li></ul><ul><li>Truth comes out vi...
Power Law  vs.  Metcalfe's law <ul><li>One-to-many vs. many-to-many </li></ul><ul><li>Professional journalism vs. Back Cha...
Cases in 2007
The Power of Longtail <ul><li>Global effect </li></ul><ul><li>Persistency </li></ul><ul><li>Free Scale </li></ul><ul><li>D...
Characteristics of Chinese Blogosphere I <ul><li>Still the  same old  problem … </li></ul><ul><li>One way world:  Due to  ...
Thank YOU! [email_address] http://isaacmao.com
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From Meme To Social Fabric

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Issac mao's presentation to East West Center's Bangkok Media Conference

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From Meme To Social Fabric

  1. Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1
  2. Two Types of Mindset <ul><li>Intelligent Design </li></ul><ul><ul><li>Top Down </li></ul></ul><ul><ul><li>Elitism </li></ul></ul><ul><li>Evolution </li></ul><ul><ul><li>Bottom Up </li></ul></ul><ul><ul><li>Collective Intelligence </li></ul></ul>
  3. Evolution of Social Media <ul><li>Sharism & Sharists </li></ul><ul><li>Meme as gene </li></ul><ul><li>Social Networking </li></ul><ul><li>Tipping points </li></ul><ul><li>Collective Intelligence </li></ul>
  4. Paradigm Shift <ul><li>From isolation to connection </li></ul><ul><li>Small ideas can find their own way of spreading </li></ul><ul><li>Collective intelligence on the click of creation </li></ul><ul><li>Truth comes from social perception </li></ul><ul><li>(extra) Culture bridges </li></ul>
  5. From isolation to connection
  6. From isolation to connection
  7. DNA & Meme
  8. Meme : the little voice spreading <ul><li>Extend s the route </li></ul><ul><li>New license of copying </li></ul><ul><li>Free Speech </li></ul><ul><li>Cultural exchange </li></ul>Social Network Public Private Space
  9. Paradigm & power model shift Population Coverage Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication
  10. Social Fabric <ul><li>Collective Intelligence </li></ul><ul><li>The systematic effect </li></ul><ul><li>Truth comes out via social perception </li></ul>
  11. Power Law vs. Metcalfe's law <ul><li>One-to-many vs. many-to-many </li></ul><ul><li>Professional journalism vs. Back Channeling </li></ul><ul><li>Post mortem vs. Witness </li></ul><ul><li>Brand name vs. Social Capital and trust </li></ul><ul><li>Elite vs. Collective Intelligence </li></ul><ul><li>All rights reserved vs. “Some rights reserved” </li></ul><ul><li>Centralization vs. Distribution </li></ul><ul><li>Delivery vs. Reflection </li></ul><ul><li>Top-down vs. Bottom-up </li></ul><ul><li>Monopoly vs. Democracy </li></ul>
  12. Cases in 2007
  13. The Power of Longtail <ul><li>Global effect </li></ul><ul><li>Persistency </li></ul><ul><li>Free Scale </li></ul><ul><li>Decentralized </li></ul><ul><li>Where censorship fails </li></ul><ul><ul><li>Variety laws </li></ul></ul><ul><li>Creation at the speed of click </li></ul><ul><ul><li>Soup.io </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  14. Characteristics of Chinese Blogosphere I <ul><li>Still the same old problem … </li></ul><ul><li>One way world: Due to language barriers </li></ul><ul><li>Solution: Bri d ge blog s </li></ul>English Blog o sphere Chinese Blog o sphe r e
  15. Thank YOU! [email_address] http://isaacmao.com

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