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Pamela Rutledge: The Wired Child - Impact of Social Technologies


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Lecture given at the American Museum of Natural History as part of their series on "The Wired Child: The Impact of Technology on the Brain."

The focus was on the positive psychology of social technologies and how that influences the sense of individual and collective agency and self-efficacy.

Published in: Technology, Business
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Pamela Rutledge: The Wired Child - Impact of Social Technologies

  1. 1. The Wired Child:How Social Technologies Impact the Brain Dr. Pamela Rutledge Director, Media Psychology Research Center American Museum of Natural History October 6, 2011
  2. 2. Social media is about psychology, not technology
  3. 3. Roadmap Media Landscape & Networks The Impact Of Change  Moral Panics & Cognitive Resistance Biological Bases Of Motivation Hierarchy Of Needs  Rewiring Maslow How Technology Amplifies Behavior The New Normal
  4. 4. Technology Has Rewired the World
  5. 5. Communications Model: Few to Few
  6. 6. Mass Media Model: One to Many
  7. 7. Network Model: Many to Many
  8. 8. The Small World Studies
  9. 9. BostonOmahaWho Do You Know…
  10. 10. BostonOmahaWho Do You Know Who Knows…
  11. 11. BostonOmahaWhat a Small World!
  12. 12. Social Technologies AreInteractive Information OrganizersMany types Information searches Folksonomy/Tagging Blogs Wikis Social NetworkingSimilar properties Participatory Interactive Constantly changing Create social connections Respond dynamically to user
  13. 13. Interactive ⌘ On-Demand ⌫ Asynchronous ⌥ Broad AccessImpact: Structural & Experiential
  14. 14. Net Generation Has New Assumptions We expect to participate, be heard, collaborate, and connect.By doing so, we increase our our empathy, our social capital, and our efficacy beliefs.
  15. 15. Technology is the new oxygen
  16. 16. Changing Roles and Uses
  17. 17. Is There No Respect?
  18. 18. 10,000 BC 4,000 BC 1000 AD 1440 1860 1920 1950 1995 2004 2011(NOT TO SCALE)Brief History of Media Technologies
  19. 19. Mass Media’s Piece of the Pie
  20. 20. • New is different • Different is scary • Adaptation takes effort • Willingness to changeOld Game + New Rules = Cognitive Dissonance
  21. 21. History is Full of Moral Panics Over the Introduction of New Technologies
  22. 22. People will forget how to use their memories if they can write things downSocrates
  23. 23. Vile books and papers are …used by Satan ... to debase, pervert and turn away from lofty aims to follow examples of corruption and criminalityAnthony Comstock
  24. 24. Because of the gramophone, our vocal cords will shrivel upJohn Phillips Sousa
  25. 25. Parents beware: The compelling excitement of the loudspeaker disturbs the balance of excitable minds1930s Radio
  26. 26. Now
  27. 27. Why Do Moral Panics About Media Matter?  Drive distance between generations  Become embedded in public policy  Bias research  Ignore the complexity of the environment  Divert resources away from real problems and more effective interventions  Disregard subjective experience of media use
  28. 28. Let’s say that media technologies are as awful as everyone fears. Then what?
  29. 29. Technology is Just a Tool
  30. 30. The Biological Imperative
  31. 31. Self- actualization EsteemMaslow’sHierarchy Belonging and Loveof Needs Safety Biological and physiological
  32. 32. Esteem, ReputMaslow Food, Shelt er & Sex ation & CompetenceRewired:Social Community, Safety, OrdConnectivity Belonging er & & Love Certainty
  33. 33. Social Behaviors Based on Survival Collaboration Reciprocity Trust Social Validation Social Identity Competence
  34. 34. Human Motivations and Goals
  35. 35. • Autonomy • Mastery • RelatednessIntrinsic Motivation
  36. 36. Meet Bob
  37. 37.  The same neural patterns  Mediated experience enriches face-to-face  Adoption driven by connection goals  Social media provides glueOnline And Offline Merge
  38. 38. purpose resilience optimism competence agency self-efficacy engagement autonomy mastery relatednessTechnology Enables Individual Action
  39. 39. Google+
  40. 40. Grandma’s On Facebook
  41. 41. Where’s the Mouse?
  42. 42. The New Normal: Blurring Boundaries
  43. 43. The New Normal: Learning to Blog
  44. 44. The New Normal: Collaborative Management
  45. 45. The New Normal: Customers as Fans
  46. 46. The New Normal: Creative Participation
  47. 47. Mash-up of 8 artists’ tracks:• Black Eyed Peas• Katy Perry• Snoop Dogg• Jay Sean• Nicki Minaj• Flo Rida• David Guetta• Kings Of LeonThe New Normal: Remixing Culture
  48. 48. The New Normal: Civic Engagement
  49. 49. The New Normal: Gaming for Good
  50. 50. The New Normal: Donating Through Gaming
  51. 51. The New Normal: DIY Philanthropy
  52. 52. The New Normal: Micro-Volunteerism
  53. 53. The New Normal: Citizen Science
  54. 54. The New Normal: It Gets Better
  55. 55. The New Normal: Participatory Social Change
  56. 56. The New Normal: Old People on Facebook
  57. 57. Going Forward No distinction online and offline More mobile means more autonomy  Increased celebration of local Increasing global awareness Flattening hierarchies  Respect, authenticity, and transparency  New business models & entrepreneurship
  58. 58. The most important impact on the human brain is this: Technologies have not only changed the way people can do things, it’s changed their beliefs about what they can do.
  59. 59. Thank You.Dr. Pamela RutledgeMedia Psychology Research Center@mediapsychology