1. Agency of social changeInfluencing social attitudes and government policy.AlienatedLacking connection with the social world.BiasNot taking a neutral view, but favouring one side of an argument or debate.BlogWeb-based comment.CensorshipPreventing certain information from being public knowledge.Culture of simulationA virtual world that becomes more important to the individual than their day-to-day lived experience.Cumulative effectLong periods of exposure to particular media messages.Deviancy amplificationThe process whereby the mass media can exaggerate the significance of a particular social issue.EliteA small dominant group that may own and control the mass media.EthnicityThe classification of people into groups that share the same culture, history and identity.Freedom of speechThe democratic principle that protects legitimate comment regarding the actions of the government or matters of public interests.GatekeeperOne who has editorial control over media content.Global cultureThe idea that many cultural values are now shared by people across the world.HyperrealityAn alternative reality based on the individual’s experience of the mass media-particularly television and the internet.ImageThe identity that individuals wish to present to the world.Liberal democratic valuesThe dominant political and social values of Western society, for example freedom of speech.Mainframe computerLarge room-sized early computers that stored data using reel-to-reel magnetic tape.Mass cultureThe transmission of cultural values through mass media of communication.Media imperialismThe idea that Western cultural values are imposed by a dominant media empire- swamping local cultures.Neo-liberalismA political approach based on the belief that governments should limit their activity to maintaining ‘law and order’.News valueThe importance attached to a particular news item.OfcomThe independent regulator and competition authority for the UK communications industries.PluralismTheories about the mass media that see variety and competition as healthy signs of a working democracy. PropagandaThe selection and control of information usually for political ends.SocialisationThe lifelong process of learning the skills, customs, attitudes, norms and values of your culture.Social constructPatterns of behaviour that are based on society’s norms and expectations.Social networking siteVirtual community that enables members to establish a user profile and communicate and share images and information.SpinManaging a message to influence the way in which events are reported.StereotypeA simple, fixed mental image of a group of people generally based on the view of a few individuals from that group.Substitute hearthThe idea that the television replaced the fireplace as the focus of the living room.TabloidPopular newspapers generally published in a smaller format than the so called ‘quality press’.World information orderThe idea that information is now available almost instantly in a global market place.World viewA general view of the way that society works.<br />Key words test<br />Write the definitions of the following terms...<br />Censorship<br />Elite<br />Gatekeeper<br />News value<br />Socialisation<br />Tabloid<br />Spin<br />Read the following definitions and give the key term they are describing.<br />Lacking connection with the social world. <br />The process whereby the mass media can exaggerate the significance of a particular social issue.<br />The classification of people into groups that share the same culture, history and identity.<br />The independent regulator and competition authority for the UK communications industries.<br />Virtual community that enables members to establish a user profile and communicate and share images and information.<br />The idea that the television replaced the fireplace as the focus of the living room.<br />A simple, fixed mental image of a group of people generally based on the view of a few individuals from that group.<br />Key words test<br />Write the definitions of the following terms...<br />Censorship<br />Elite<br />Gatekeeper<br />News value<br />Socialisation<br />Tabloid<br />Spin<br />Read the following definitions and give the key term they are describing.<br />Lacking connection with the social world. <br />The process whereby the mass media can exaggerate the significance of a particular social issue.<br />The classification of people into groups that share the same culture, history and identity.<br />The independent regulator and competition authority for the UK communications industries.<br />Virtual community that enables members to establish a user profile and communicate and share images and information.<br />The idea that the television replaced the fireplace as the focus of the living room.<br />A simple, fixed mental image of a group of people generally based on the view of a few individuals from that group.<br />