Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Zeynep pdf


Published on

My talk at Personal Democracy Forum in 2011. #pdf11

Published in: Business, Travel
  • Be the first to comment

  • Be the first to like this

Zeynep pdf

  1. 1. Zeynep Tufekci, Ph.D. @techsoc Personal Democracy Forum NYC 2011 “ Agents of Change”
  2. 2. The power of strong ties, the power of weak ties Understanding Social Media & Social Change
  3. 3. Challenges to Collective Action under Autocracies <ul><li>Information diffusion </li></ul><ul><li>“ Hidden Preferences” -what do others think? </li></ul><ul><li>Synchronization </li></ul><ul><li>Shaping the public sphere </li></ul><ul><li>Organizing mass / political action </li></ul><ul><li>Publicity / visibility / solidarity </li></ul>
  4. 4. So What Does Social Media Add to Dissent under Autocracies? <ul><li>Nothing? </li></ul><ul><li>Same thing, maybe faster? </li></ul><ul><li>Negative because of surveillance / censorship? </li></ul>
  5. 5. Social Media Alters: <ul><li>Ability to connect </li></ul><ul><li>Shape of the Network </li></ul><ul><li>Speed of Information Diffusion </li></ul>
  6. 6. One-to-Many Network (Broadcast)
  7. 7. First Target in a Coup!
  8. 8. First Target in a Coup!
  9. 9. Demonstrators, too!
  10. 10. “ The whole world is watching”
  11. 12. Thus… <ul><li>Reshaping the public(s) </li></ul><ul><li>Changing the mood </li></ul>
  12. 13. Lessons from Epidemiology <ul><li>Shape of network + speed of transmission Key to success of quarantines </li></ul><ul><li>Autocracies play “whack-a-protest” </li></ul><ul><li>Isolate/Supress/Crush/Censor/Wait </li></ul><ul><li>Worked for decades! </li></ul>
  13. 16. Many-to-Many Networks
  14. 17. Altered Dynamics <ul><li>State is a resource-constrained actor </li></ul><ul><li>Social media, by allowing mass coordination and rapid information diffusion, complicates “whack-a-protest” </li></ul><ul><li>Attention e conomy is key to politics – speed of information diffusion matters ! </li></ul>
  15. 18. Example: Tunisia <ul><li>Gafsa: 2008. </li></ul><ul><ul><li>Mining town, protests over corrupt hiring </li></ul></ul><ul><ul><li>Isolated, crushed (quarantined) </li></ul></ul><ul><ul><li>28,000 Facebook users in Tunisia </li></ul></ul><ul><li>Sidi Bouzid: 2010 </li></ul><ul><ul><li>Mohamed Bouazizi ’s self-immolation </li></ul></ul><ul><ul><li>Protests spread (viral) </li></ul></ul><ul><ul><li>Almost 2,000,000 Facebook users in Tunisia </li></ul></ul>
  16. 19. The Tunisian Blogosphere (by: Dominique Lahaix ecairn) Aggregators Marketing/pub Personal Diaries Perso with some politics
  17. 20. The US lifestyle Blogosphere
  18. 21. The Claim: Social Media Unsuitable for Dissent <ul><li>Social Media only about weak ties </li></ul><ul><li>Protest only moves through strong ties </li></ul><ul><li>Weak ties don’t matter to success of protest </li></ul>
  19. 22. In Reality <ul><li>Social media ties include both weak and strong ones </li></ul><ul><li>Tie strength is dynamic! </li></ul><ul><li>Weak ties create publics! </li></ul><ul><li>Bridge ties (which can be weak ties) crucial for avoiding censorship and isolation </li></ul>
  20. 23. New Ties; New Connectivity
  21. 25. Online to Offline – finding friends, finding politics
  22. 26. Agents of Change <ul><li>Tools *do* matter because they alter: </li></ul><ul><ul><li>Shape of networks – many-to-many </li></ul></ul><ul><ul><li>Possibility for /speed of information diffusion </li></ul></ul><ul><ul><li>Creation of counterpublic(s) </li></ul></ul><ul><li>Fighting with camels in the Internet age </li></ul><ul><li>But tools do not create the courage and dignity we are witnessing </li></ul>
  23. 27. Thank you! <ul><li>Zeynep Tufekci </li></ul><ul><li>[email_address] </li></ul><ul><li>@techsoc </li></ul><ul><li> </li></ul>