Zeynep pdf

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My talk at Personal Democracy Forum in 2011. #pdf11

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Zeynep pdf

  1. 1. Zeynep Tufekci, Ph.D. @techsoc www.technosociology.org Personal Democracy Forum NYC 2011 “ Agents of Change”
  2. 2. The power of strong ties, the power of weak ties Understanding Social Media & Social Change
  3. 3. Challenges to Collective Action under Autocracies <ul><li>Information diffusion </li></ul><ul><li>“ Hidden Preferences” -what do others think? </li></ul><ul><li>Synchronization </li></ul><ul><li>Shaping the public sphere </li></ul><ul><li>Organizing mass / political action </li></ul><ul><li>Publicity / visibility / solidarity </li></ul>
  4. 4. So What Does Social Media Add to Dissent under Autocracies? <ul><li>Nothing? </li></ul><ul><li>Same thing, maybe faster? </li></ul><ul><li>Negative because of surveillance / censorship? </li></ul>
  5. 5. Social Media Alters: <ul><li>Ability to connect </li></ul><ul><li>Shape of the Network </li></ul><ul><li>Speed of Information Diffusion </li></ul>
  6. 6. One-to-Many Network (Broadcast)
  7. 7. First Target in a Coup!
  8. 8. First Target in a Coup!
  9. 9. Demonstrators, too!
  10. 10. “ The whole world is watching”
  11. 12. Thus… <ul><li>Reshaping the public(s) </li></ul><ul><li>Changing the mood </li></ul>
  12. 13. Lessons from Epidemiology <ul><li>Shape of network + speed of transmission Key to success of quarantines </li></ul><ul><li>Autocracies play “whack-a-protest” </li></ul><ul><li>Isolate/Supress/Crush/Censor/Wait </li></ul><ul><li>Worked for decades! </li></ul>
  13. 16. Many-to-Many Networks
  14. 17. Altered Dynamics <ul><li>State is a resource-constrained actor </li></ul><ul><li>Social media, by allowing mass coordination and rapid information diffusion, complicates “whack-a-protest” </li></ul><ul><li>Attention e conomy is key to politics – speed of information diffusion matters ! </li></ul>
  15. 18. Example: Tunisia <ul><li>Gafsa: 2008. </li></ul><ul><ul><li>Mining town, protests over corrupt hiring </li></ul></ul><ul><ul><li>Isolated, crushed (quarantined) </li></ul></ul><ul><ul><li>28,000 Facebook users in Tunisia </li></ul></ul><ul><li>Sidi Bouzid: 2010 </li></ul><ul><ul><li>Mohamed Bouazizi ’s self-immolation </li></ul></ul><ul><ul><li>Protests spread (viral) </li></ul></ul><ul><ul><li>Almost 2,000,000 Facebook users in Tunisia </li></ul></ul>
  16. 19. The Tunisian Blogosphere (by: Dominique Lahaix ecairn) Aggregators Marketing/pub Personal Diaries Perso with some politics
  17. 20. The US lifestyle Blogosphere
  18. 21. The Claim: Social Media Unsuitable for Dissent <ul><li>Social Media only about weak ties </li></ul><ul><li>Protest only moves through strong ties </li></ul><ul><li>Weak ties don’t matter to success of protest </li></ul>
  19. 22. In Reality <ul><li>Social media ties include both weak and strong ones </li></ul><ul><li>Tie strength is dynamic! </li></ul><ul><li>Weak ties create publics! </li></ul><ul><li>Bridge ties (which can be weak ties) crucial for avoiding censorship and isolation </li></ul>
  20. 23. New Ties; New Connectivity
  21. 25. Online to Offline – finding friends, finding politics
  22. 26. Agents of Change <ul><li>Tools *do* matter because they alter: </li></ul><ul><ul><li>Shape of networks – many-to-many </li></ul></ul><ul><ul><li>Possibility for /speed of information diffusion </li></ul></ul><ul><ul><li>Creation of counterpublic(s) </li></ul></ul><ul><li>Fighting with camels in the Internet age </li></ul><ul><li>But tools do not create the courage and dignity we are witnessing </li></ul>
  23. 27. Thank you! <ul><li>Zeynep Tufekci </li></ul><ul><li>[email_address] </li></ul><ul><li>@techsoc </li></ul><ul><li>www.technosociology.org </li></ul>

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