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New Media Activism Presentation


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This is our presentation for the Master Program Communication for Development within the area of New Media Activism.

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New Media Activism Presentation

  1. 1. By: C. Schubert, L. Bergman, A. Shulipa and A. GngGroup 5
  2. 2. Outline of the presentation  Purpose with our presentaion  What is New Media Activism?  Gender and Online Activism – new opportunities for women?  Online vs. Public Activism  Intellectual property perspectives  Surveillance – there are two sides  Hacktivism  Summary of our literature review
  3. 3. What is the purpose of this? The increasing influence and impact that the tool – internet – has have to continously be scrutinized, researched and discussed. Otherwise we won’t be able to keep up.
  4. 4. New Media Activism - Definition New media activism differs from traditional activism since being more reliant on technological competence and mobile devices and being more geographicall y dispersed. Media is: - Medium to communicate - Interact and execute - Create meaning Activism is: - The intent to change or make history.
  5. 5. Gender in the context of new media activism
  6. 6. Gender and New Media Activism  The percentage of women included as news subjects only increased from 17 percent to 24 percent between the years of 1995 and 2010.  Only 4 percent of the news stories published online challenges gender stereotypes while 42 percent reinforce them
  7. 7. Online vs. Public Sphere Activism Can this type of activism lead to social/political change? Or is it only public sphere activism that can create an impact?
  8. 8. What really makes a difference?  New opportunities  Risk of ’Slacktivism’  Extract the strengths from both sides  Steps forward
  9. 9. Perspectives of Intellectual Property in Media Activism  Three key issues being examined here;  firstly, the commodification of that process;  secondly, the issues of propriety and  finally, the diffusion of the private vs. public delineation raising issues of privacy.
  10. 10. Perspectives of Intellectual Property in Media Activism  in particular copyright, increasing creeping commodification of knowledge and the corporatization of its structure (Scholz, 2008:362).  Assertion of ownership over uploads on blogs and social networks, often in the form of an implied license.  E.g., on Facebook, the copyright ownership of that picture is then transferred onto Facebook until it is deleted or the account is closed (
  11. 11. Perspectives of Intellectual Property in Media Activism 2 opposite directions: - <-emergence of the ‘copyleft’ and the creative commons on the one hand - ->Increase copyright assertions –e.g., Digital Rights Managements; expansion of TRIPS plus regimes (from WTO to Bilateral agreements)
  12. 12. Perspectives of Intellectual Property in Media Activism  Diffusion of the dichotomy of private vs. public delineation that raises not only the issues of increasing commodification but also its privacy and the controls of personal autonomy .  Not easy to migrate or leave- entrenched communities and as captive audience –e.g., Facebook  Centralized – means easier to control and manipulate e.g., from targeted commercials to state surveillance.
  13. 13. Perspectives of Intellectual Property in Media Activism  Dichotomy of online and offline lives are also diffused!  Notion of knowledge, its meaning and space is contextualized and contested in cyberspace (Lovink, 2007)  Most coherent global legislation is TRIPS but application is fragmented while regionalism or bi-lateralism add further layer of obligations
  14. 14. Perspectives of Intellectual Property in Media Activism  Regulatory lacuna and global agreement and/or understanding of normative practices  Opportunities for Media Activism But also Challenges  Media Activism –premised on fundamental rights of expression
  15. 15. Surveillance  New tools and technology have opened the door of opportunity for sharing, creating, and distributing content. BUT also - to STEAL content.  Today all the information about the person is in provider’s hands.  People start to worry about their private life. People’s awareness causes deviance and social activity. As a result different social movements appear.  Many organizations and foundations reacted to problems of communication privacy online. They develop toolsets and software that help to protect information.
  16. 16. Hacktivism – What is that? Form of Digital Activism Hacking + activism Hacking for a cause Raise awareness • Hacktivism – new term used to describe a type of computer hacking for political or social change. • Question: Is hacktivism a truly civil disobedience of the computer age or just a group of bored computer geniuses with too much time on their hands? • Hackers join forces with activists – hacking for a cause. • Hacktivism could be understood as the writing of code to promote political ideology: promoting expressive politics, free speech, human rights, and information ethics through software development.
  17. 17. Summary of our presentation  Public sphere activism has a real competitor  Are those still my pictures? Rights after uploading property  How to protest online but staying inside the law – Hacktivism  How to engage people in both spheres – the future challenge!