http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
1. ENTERPRISE THE
AMBIENT INTIMACY, AND
2.0,
GLOBAL MICROBRAND
EWAN MCINTOSH
NATIONAL ADVISER: LEARNING & TECH FUTURES
BLOG SITE
EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
2.
3. Why are the ‘users’ different
Looking around us: the main shifts
Projects which wouldn’t have existed
Investigating participation culture
A look at different social spaces
The engineer’s biggest challenge
An alternative job for the future
24. China will become No. 1 English-speaking country in the world
China’s 5% highest IQs is more than the entire UK population
China has more Gifted and Talented students than we have students
25. 1 in 4 of today’s workers have been employed with their company less than one year
1 in 2 less than five years
Top 10 jobs in 208, did not exist in 2004. Workplaces are changing. Schools are changing.
30. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone users | 25% in China and India |
43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
42. Five point strategy
•Identify key user groups
•Identify and understand
your key users &
influencers
•Let key users evangelise
43. Five point strategy
•Identify key user groups
•Identify and understand
your key users &
influencers
•Let key users evangelise
•Turn evangelists into
trainers
44. Five point strategy
•Identify key user groups
•Identify and understand
your key users &
influencers
•Let key users evangelise
•Turn evangelists into
trainers
•Support bottom-up and
emergent behaviours
(F2F is still vital)
45. Behaviours
•Lead by example
•Lead by reminding
•Provide adequate support
•Lead by mandate
•Personal and school
benefits compliment each
other
46. 20
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
2005-6
47. 350
The approximate number of teachers and managers
sharing their ideas, experiences and resources online
2006-7
48. 1300
The approximate total number of students, teachers and
managers sharing their ideas, experiences and resources
on the Local Authority community
2006-7
50. Story writing Music
Sculpture
production
Digital Video
Podcasting
Film making
Animation& Storyboards
Photostories Desktop Publishing
Classroom display
51. CONNECTED LIVE
PROJECT
TRANSPARENCY, CONTINUAL IMPROVEMENT
DATE CLIENT
2007 LEARNING AND TEACHING SCOTLAND
81. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone users | 25% in China and India |
43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
82. Ambient intimacy
Continual partial friendship.
Dave Weinberger
It’s not about being poked or prodded.
It’s about exposing more surface area
for others to connect with.
Johnnie Moore.
95. Pre-conceived
ideas
We want a Wikipedia
Facebook
Bebo for the organisation
96. One participant initially
struggled with the longer...
challenge but eventually grew
to enjoy it as they felt it
challenged their weakness
and rewarded them when
they saw an improvement.
Bournemouth University TechDIS project report, October 2006
97. [It’s] my favourite [task]
because it offers
the biggest challenge
Participating in a group
together helped to
forge friendships
Bournemouth University TechDIS project report, October 2006
104. We are 12 billion light-years
from the edge,
That's a guess,
No one can ever say it's true,
But I know that I will always be
with you.
105. We are 13.7 billion light-years
from the edge of the observable
universe,
That's a good estimate with
well-defined error bars,
And with the available information,
I predict that
I will always be with you
109. DEVELOPING YOUR OWN
GLOBAL MICROBRAND
EWAN MCINTOSH,
AFTER THE WORK OF HUGH MACLEOD
BLOG SITE
EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK
110. Global Microbrand
• Be grateful
• Be humble, it’s not me-mail
• Be patient:
nurture luck when it comes along
• Be brave, know your stuff
• Show respect, enchant users
• Be generous, give it away