Assignment 10 group coursework presentation of research part 1.5
1. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites Kevin Allocca:
TED Talks
Why videos go viral
Participation
We become part of the
phenomenon
E.g nam cat,
people start posting cats watching
the video, to posting a cat watching
a cat watch the video.
What's important that the
creativity that inspires others in
technological culture making many
so many different versions of time,
and cultural ones – entire remix
community, something we all
became a part of.
2. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites Kevin Allocca:
TED Talks
Why videos go viral
Unexpectedness
Only that which is unique and
unexpected is ones that make it
viral.
Videos seem boring but then
something unexpected happening
makes the audience very excited
making them share the video to
surprise their friends or followers.
By being totally surprising and
humours gets any thing
new, amazing.
3. Documentary Topic - ‘Is our engagement with social media progressive?’
Vimeo is another video site. It enables people to become the
Video Sites producer of their own short film and get feedback to improve.
Vimeo
This allows film directors to progress throughout this type of social
media from audience engagement to make them noticeable.
An example of this is:
Jake Wynne DiD
Consequently of the success throughout social media, Jake was able to present his
short film D.i.D at film festivals leading to great success for his name and career.
The progression of video sites is again an easier way to success than going to
university or any other higher education to get you further in life. For example
working class people are now starting to reply on social media to get noticed and
‘famous’.
4. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites I asked…
Primary Research
Do too many people use video sites for fame?
Generally, my respondents argue
that people rely on these video Do people rely on video
sites for fame?
sites to almost feed their desire
for the ‘fifteen minutes of fame’
Though, rather than the individual Yes
getting famous, it’s more related No
to their video – in most cases the
video goes vial rather than the
individual themselves. Based on all area’s of the UK from
Yahoo! And in person closed
questionnaire of
Video sites give everyone an 33 respondents.
equal chance.
5. Documentary Topic - ‘Is our engagement with social media progressive?’
Video Sites
Pro’s and con’s
6. Record of Resources used…
E
Wikipedia Research Lauran Luke success
Articles online Statistics on online dating and other subtopics
Newspaper articles Philip Schofeild showing Cameron names of paedophiles of the internet
YouTube videos Reasons why online dating is defective
Textbooks -
Periodicals -
Books -
Vimeo videos To see how Jake Wynne has succeeded
TED videos For examples of how things occur in each subtopic
Slide Share Social news research
Blogs To gain information Slashdot effect
Social Media Reasons for going on Online Dating
Phone interview, -
expert interview public
In-person A small closed question for primary research
In-person interview expert -
Yahoo! Primary research
7.
8. Research
• Has been around for century's
but can into its stride in the
1960’s
• It has given us …
1. Trade
2. Different Cultures
3. Economic stability / instability
4. Religion
5. Alliances
6. Knowledge
7. Technology
9. Research
• Enables us to get sessional
fruits & veg all year round
• Has given us different
styles of clothing
• Different brands
• Increases efficiency =
profit potential of big
business by making
specialization in labour
global, and passing on low
cost in one country to
another where the cost of
the same factor
10. Research
• Increases efficiency through profit
potential of big businesses by
making specialization in labour
global
• Also by passing on low costs in
one country to another where the
costs of the same factors in higher
• This helps spread investments
globally so the profits of investors
is maximized
• Which in turn encourages
technological innovations
worldwide
12. Research
• Globalisation aids first
world countries giving
them international
business
• Over the course of six
years the usage of the
internet in third world
counties i.e. The Middle
East & Africa has risen
from 36% to 83%
• Globalisations also aids
third world countries with
natural disasters through
sending medical and
trained staff
13. Research
• This is a
table of how
much trade
due to
globalisatio
n does
between
the USA and
China
14. research
• All though globalisation
as its good points it also
has its down side
• It turns us into
consumers in the way
that we only buy to
brands
• The more we see
around us the more we
wish to go and perches
those goods from those
brands i.e Michael kors,
Prada, Nike
15. Research
• Our culture of buying into brands has
inhibited us from funding our local stores
• This also enables more global friction (a
culture / country not understanding or
willing to accept another culture)
• Trade becomes all about profit
(shipping grapes from Africa to the
UK) which could be home grown
• This is a waste of our natural
resources and adds to global
warming
• Due to worldwide imports we have
GM foods with pesticides to preserve
the food which takes from its
nutrition and our health
16.
17. Research
• Internet on phones has
been a revolution in itself
• Its allowed us to have
basically everything a
computer has on a smart
phone more than half the
size of a computer or
laptop
• We now are able to watch
missed shows, download
music, create films, create
slideshows… all with the
aid of Wi-Fi /4G /3G
networks
18. research
• Wi-Fi /4G /3G has
enabled us to have
internet on the move
• Its provided by phone
company's competing
for sales i.e. T-Mobile, 3
mobile, Vodafone …
• This kind of connectivity
is available worldwide
which can keep us in
connection with loved
ones around the world
•
19. research
• This connectivity gives us
web 2.0 on the move
• We can upload, watch
and comment on videos
• Allows us to update and
post pictures on our
blogs
• Lets us update statuses
on Twitter, Facebook and
post pictures on
Instagram
• This reinforces our
freedom of speech
20. research
• We can now shop
and have our food
delivered to our
homes
• Online shop with
safety with PayPal
21. research
• Internet on phones has
allowed apps and
production to become
popular and give sales i.e.
BBM – Blackberry
Messenger, What's
App, Instagram, Anger
Birds
• BBM- Blackberry
Messenger is a messaging
service exclusive to
blackberry's
• Using 3G connections it
allows you to send
messages and images for
22. •
research
What’s App is also a messaging
service app first exclusive to
IPhone with the cost of 89p
• It also allows you to send picture
and normal messages with audio
and location
• With gained popularity it is now
available on all smart phone for
free
23. research
• Instagram originally exclusive to
IPhones is a photo sharing app
allowing you to upload pictures
with captions
• Many celebrity's are no it
opening a way for celebs to
share their lives with their fans
• With fast gained popularity its
now also online
24. research
• Angry Birds a game
originally exclusive to
IPhones gained rapid
downloads
• It was available on
Google and on all
smart phones
• It has now broadened
its franchise into
toys, bedding, pyjam
as among other
things
25. research
• Security is not an issue
when you use 3G but
when you connect to an
unlocked Wi-Fi
connection it becomes
a problem
• Shops and store give
free Wi-Fi connections
when on their premises
• This free unlocked Wi-Fi
allows online thieves to
hack your information
to your Facebook to
knowing all about your
credit card details
31. Anybody can create an account and make/edit a page.. There’s no
certainty that the information found on Wikipedia pages are correct
32. Wikipedia gives the public
empowerment to feel that they have
some control in what they consume
This is a form of Web 2.0 which is currently very popular online
with many platforms allowing the consumer to become the
producer
33. Henry Jenkins’ Theory – Participatory
cultures
Jenkins has written a lot about ‘convergence culture’ Audience have become
sophisticated ‘users’ of many different platforms of media which cross over. ‘Bert is
Evil’ is an example – a photo-shopped image of Bert from Sesame St posing with
Osama Bin Laden was published on line, found by accident by a print house in
Pakistan, who had no idea who Bert was, and then printed on Anti-American
posters, which were then filmed by CNN News and broadcast on American TV.
Jenkins uses this example to shows how audiences are no longer just
consumers, they are also producers and users. They create and consume, participate
and publish, download and upload, receive and share. Blogs, network sites, web 2.0
and wikis are just some examples of audiences as powerful producers within the
world of Media production and reception.
Source: http://mediaalevel.edublogs.org/media-audiences/
34. Gramsci – Power and Hegemony
Gramsci – Power and Hegemony
Gramsci is primarily concerned with power. As a Marxist, he believed that society
was structured unfairly. The rich upper classes were an elite in society who owned
the means of production. This power gave them a control over the masses who work
but do not receive their fair share of wealth. Indeed, 80% of the world’s resources
are controlled by only 5% of the world’s population. Gramsci was interested in how
this unfair status quo is maintained and reproduced.
Hegemony is the idea that the masses are controlled not through coersion or military
force, but by ideological manipulation. The Media is one of the institutions in
society, along with religion, politics and education that pass on a dominant ideology
to the masses of conformity and consent. Indeed, Gramsci believed that the masses
were manipulated into giving their consent to the unfair capitalist system.
Source: http://mediaalevel.edublogs.org/media-audiences/
38. Summary
Between October and November 2011 there
were a drop in blog users. However it has
increased since then. Perhaps this is because
this was when blogging was not yet known
and used by many, as now it is a viral habit.
39. Blogger
• Is a site that any user can use for any purpose.
• It focuses on helping people have their own
voice on the web and organising the world's
information from the personal perspective.
