Customer Intimate:Zappos1. Deliver WOW Through Service2. Embrace and Drive Change3. Create Fun and A Little Weirdness4. Be Adventurous, Creative, and Open-Minded5. Pursue Growth and Learning6. Build Open and Honest Relationships with Communication7. Build a Positive Team and Family Spirit8. Do More With Less9. Be Passionate and Determined10. Be Humble
Product Innovation(which becameLow Price):Amazon1. Customer Obsession: We start with the customer and work backwards.2. Innovation: If you dont listen to your customers you will fail. But if you only listen to your customers you will also fail.3. Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity- provided we make every minute count.4. Ownership: Owners think long-term, plead passionately for projects and ideas, are empowered to respectfully challenge decisions.5. High Hiring Bar: "Will I admire this person? Will I learn from this person? Is this person a superstar?"6. Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufﬁciency, and invention!
What happens when you moveCross The Chasm from geek to grandma? Geoffrey Moore