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Raise. Reduce. Elliminate. Create.
Redefining the market to own it[yellow tail]   “Blue Ocean” thinking
100          Budget Wines            Premium Wines                                                       75               ...
Eliminate   RaiseReduce      Create
Eliminate                        RaiseWine buff jargon               Price, compared to cheap,The wine’s age              ...
[yellow tail]            Budget Wines            Premium Wines                                                            ...
Redefining the market to own it[yellow tail]   “Blue Ocean” thinking
Redefining the market to own it[yellow tail]   “Blue Ocean” thinking
Redefining the market to own it[yellow tail]   “Blue Ocean” thinking
Redefining the market to own it[yellow tail]   “Blue Ocean” thinking
Raise. reduce. elliminate. create
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Raise. reduce. elliminate. create

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Raise. reduce. elliminate. create

  1. 1. Raise. Reduce. Elliminate. Create.
  2. 2. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  3. 3. 100 Budget Wines Premium Wines 75 50 25Vintage Heritage 0 High Price Redefining the market to own it [yellow tail] “Blue Ocean” thinking
  4. 4. Eliminate RaiseReduce Create
  5. 5. Eliminate RaiseWine buff jargon Price, compared to cheap,The wine’s age budget winesMainstream mediamarketing Reduce CreateDifferent grapes: oaky Easy drinking image (likeflavour only beer)Different wines: red, white, Easier choice: red, white,rosé roséHeritage of vineyard Some fun
  6. 6. [yellow tail] Budget Wines Premium Wines 100 75 50 25Vintage Wine Jargon 0 Fun Bottle Redefining the market to own it [yellow tail] “Blue Ocean” thinking
  7. 7. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  8. 8. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  9. 9. Redefining the market to own it[yellow tail] “Blue Ocean” thinking
  10. 10. Redefining the market to own it[yellow tail] “Blue Ocean” thinking

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