Emerging Trends for
Connecting Communities
           Cole W. Camplese
  Director, Education Technology Services
     The ...
Audiences




 http://www.flickr.com/photos/f-r-a-n-k/515745060/
Short eTtention Span
New Opportunities



“Technology is only technology to those born before
                                        technolog...
New Expectations
• Always available layer of
  access to all devices
• Multiple ways to
  connect, consume, and
  produce ...
New Complexity
  Home Media Ecology




             Adapted from Tom Wolzien, Sanford C. Bernstein & Co.
                ...
1975
Product   Route to Home   Display   Local Storage
Today
Product   Route to Home   Display   Local Storage
Tomorrow
Product   Route to Home   Display   Local Storage
Do you remember the first Internet?
Web 1.0
•   The first time around the
    web was:

    •   Very static

    •   Hard to create for




                   ...
HTML
Web 1.0
•   The first time around the
    web was:

    •   Very static

    •   Hard to create for

    •   A one way plat...
Web 1.0
Web 1.0
Web 2.0




    “architecture of participation”
                          --Tim O’Reilly
Let’s just simplify ...
Web 2.0
•   For our conversation, Web 2.0 is:
    •   Easy

    •   Available

    •   Collaborative

•   Web 2.0 is parti...
Key Web 2.0 Technologies
•   The first killer app of Web 2.0 is easy participation

•   Some of the ones taking it mainstre...
Key Web 2.0 Technologies
•   The first killer app of Web 2.0 is easy participation

•   Some of the ones taking it mainstre...
So, what are we afraid of?
This Changes Everything

• How we access information
• How we connect with media
• How they control media
• How they creat...
This Changes Everything
                              Search is research



• How we access information
• How we connect w...
This Changes Everything
                              40% of our students
                               watch TV on their...
This Changes Everything

• How we access informationDVR/TiVo is the way to
• How we connect with media     consume


• How...
This Changes Everything

• How we access information
• How we connect with media at PSU create media
                     ...
This Changes Everything

• How we access information
• How we connect with media
• How they control media
• How they creat...
Three Themes to Consider

 • Social spaces
 • User-created content
 • Mobility
Social Spaces




                Trend

                 1
Social Spaces

•   Environments that enable:
    •   Profile creation

    •   FOAF opportunities

    •   Ad hoc group for...
FaceBook
•   Nationally 75-85% of College students are in the
    FaceBook

•   83% of PSU students are in the FB 8% are s...
“I just can’t be a college
student without Facebook”
What other brands
 have this loyalty?
23% spend more than 5 hours a
     week in these spaces
Social Opportunities
PSU Library FB
           Application

• First day available nearly 900 students added
  the application
• About 2,000 cur...
32
Answer One Question
Followers
• People that follow you see
  all your updates
• Can send direct (private)
  messages
• Can send a public messa...
So what?
(mash-up)
Love to say we’re number
one, but I’ll take second place in
       a crowded space!
 #2 out of 64,400,000 results
Analytics
Analytics
Real Time




  Woopra
Real Time




  Woopra
So What!
•   Connected communities are
    changing the speed at which
    conversations and information
    are created:
...
User Created Content

                   Trend

                       2
Active Participation

• The audience is no longer the passive
  component to the story
• Nearly 50% of online teens are ac...
Teens & User Created
      Content
•   64% engage in at least one form of content creation

•   Girls dominate most elemen...
Why?
The Conversation
•   They like the conversation it creates

•   Nearly half post their pictures where others can see them
...
Blogging
Trying to Define Blog ...
•   Started as a place for
    personal reflection,
    storytelling, etc

•   Posts are individua...
Why Blogs?
Teen Blogging & Gender

• 35% of online                 40

  teenage girls have            30
                           ...
The Blogoshpere




http://www.technorati.com/blogging/state-of-the-blogosphere/
Bloggers
• On average:
 • have been writing for three years
 • report positive impacts on their lives
   • increased speak...
Traditional Web
Publishing Model
Authoring
HTML
Authoring
Authoring




Publishing
Publishing
Authoring




Publishing
Authoring




Publishing




Browsing
Rinse & Repeat
The Blog Model
Authenticate
Type
Publish
Blogs = Instant Publishing
Empowering New Types
  of Conversations
Another Example
Where social meets
 user generated.
Internet users watched 10 billion
 videos online in December 2007.




        http://www.comscore.com/press/release.asp?p...
33% of PSU students reported
making at least one digital media
        piece last year.
33% of PSU faculty reported using
youtube as a teaching tool last year.
Something More
  Interesting
New conversations.
It is at once the most private space because it is your
bedroom, but it could possibly also be the most public
           ...
YOUTUBE DOT COM Theme Song by Irving Fields
YOUTUBE DOT COM Theme Song by Irving Fields
Re: YouTube Dot Com Theme Song
Re: YouTube Dot Com Theme Song
Mashed up over 2,000
       times.
Mashed up over 2,000
       times.
April 2007




19.5 Million Views
April 2007




19.5 Million Views
August 2007
August 2007
Mash-ups
My Point
My Point
(I do have one ... really)
It is critical to remember that
they are active participants and
       we need to give them
     opportunities to engage.
Mobility




           Trend

            3
Defined

• Cell phones
• MP3
• Digital Cameras
• Content Devices
Mobile Phones
•   Nationally:

    •   73% of adults own cell
        phones

    •   63% of teens own them

•   At PSU 93...
Numbers 5, 6, & 18
 are cell specific
Mobility: MP3 Player Ownership
  55+         5%

 35-54             13%

 25-34                                           ...
PSU MP3 Player Ownership

                                           40%


     iPod
     Other than iPod
     Do Not Own
...
Podcasts at Penn State




    http://itunes.psu.edu
What is Podcasting?

•   More than just audio on the web

•   Selectively subscribed to by users

•   RSS delivers the enc...
Podcasting Growth
• Doc Searls began keeping track of how
  many hits Google found for the word
  “podcast”
 • September 2...
Podcasting Growth
• Doc Searls began keeping track of how
  many hits Google found for the word
  “podcast”
 • September 2...
Podcast Shows at PSU
• WPSU
• Research Unplugged
• Center for the Performing Arts
• Conferences - TLT Symposium
• Colleges...
Podcast Shows at PSUws
                                    ho
• WPSU                        t   S
• Research Unplugged    ...
iTunes U Directory




PSU is one of dozens of schools included.
Content is King

• New devices are emerging
  where content acquisition is as
  simple as with a laptop
• Small handheld d...
Amazon Kindle




ePaper • WIFI • Store, Manage, & Acquire Content
So What!
• Access is changed
• The notion of presence is altered
• Conversations never end
• The notion of availability ha...
Questions?
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
Emerging Trends for Engaging Communities
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Emerging Trends for Engaging Communities

  1. 1. Emerging Trends for Connecting Communities Cole W. Camplese Director, Education Technology Services The Pennsylvania State University
  2. 2. Audiences http://www.flickr.com/photos/f-r-a-n-k/515745060/
  3. 3. Short eTtention Span
  4. 4. New Opportunities “Technology is only technology to those born before technology.” --Alan Kay
  5. 5. New Expectations • Always available layer of access to all devices • Multiple ways to connect, consume, and produce media • Technology that match what can be done on the outside
  6. 6. New Complexity Home Media Ecology Adapted from Tom Wolzien, Sanford C. Bernstein & Co. Lee Rainie, Pew Internet and American Life Project
  7. 7. 1975 Product Route to Home Display Local Storage
  8. 8. Today Product Route to Home Display Local Storage
  9. 9. Tomorrow Product Route to Home Display Local Storage
  10. 10. Do you remember the first Internet?
  11. 11. Web 1.0 • The first time around the web was: • Very static • Hard to create for Photo Credit: Gregory Williams via Flickr
  12. 12. HTML
  13. 13. Web 1.0 • The first time around the web was: • Very static • Hard to create for • A one way platform (except for commerce) Originally built to allow scientists and researchers to share and collaborate at a Photo Credit: Gregory Williams via Flickr distance.
  14. 14. Web 1.0
  15. 15. Web 1.0
  16. 16. Web 2.0 “architecture of participation” --Tim O’Reilly
  17. 17. Let’s just simplify ...
  18. 18. Web 2.0 • For our conversation, Web 2.0 is: • Easy • Available • Collaborative • Web 2.0 is participation • Web 2.0 is people
  19. 19. Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: • RSS • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
  20. 20. Key Web 2.0 Technologies • The first killer app of Web 2.0 is easy participation • Some of the ones taking it mainstream: Enabling new types of • RSS conversations • Podcasts • Blogs, Wikis, & Instant Self Publishing • Social Bookmarking & Tagging • Flickr photo sharing • Social Networking • Collaborative Writing
  21. 21. So, what are we afraid of?
  22. 22. This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
  23. 23. This Changes Everything Search is research • How we access information • How we connect with media • How they control media • How they create media
  24. 24. This Changes Everything 40% of our students watch TV on their • How we access information computer • How we connect with media • How they control media • How they create media
  25. 25. This Changes Everything • How we access informationDVR/TiVo is the way to • How we connect with media consume • How they control media • How they create media
  26. 26. This Changes Everything • How we access information • How we connect with media at PSU create media 33% • How they control media • How they create media
  27. 27. This Changes Everything • How we access information • How we connect with media • How they control media • How they create media
  28. 28. Three Themes to Consider • Social spaces • User-created content • Mobility
  29. 29. Social Spaces Trend 1
  30. 30. Social Spaces • Environments that enable: • Profile creation • FOAF opportunities • Ad hoc group formation • Connections and collaboration
  31. 31. FaceBook • Nationally 75-85% of College students are in the FaceBook • 83% of PSU students are in the FB 8% are starting in High School ... today • 60% log in daily and 80% update their profiles several times a month!
  32. 32. “I just can’t be a college student without Facebook”
  33. 33. What other brands have this loyalty?
  34. 34. 23% spend more than 5 hours a week in these spaces
  35. 35. Social Opportunities
  36. 36. PSU Library FB Application • First day available nearly 900 students added the application • About 2,000 current users • Hundreds of searches a day out of the FB
  37. 37. 32 Answer One Question
  38. 38. Followers • People that follow you see all your updates • Can send direct (private) messages • Can send a public message using @username
  39. 39. So what? (mash-up)
  40. 40. Love to say we’re number one, but I’ll take second place in a crowded space! #2 out of 64,400,000 results
  41. 41. Analytics
  42. 42. Analytics
  43. 43. Real Time Woopra
  44. 44. Real Time Woopra
  45. 45. So What! • Connected communities are changing the speed at which conversations and information are created: • VA Tech support • PSU Football ticket lottery PSU students at the Blue and White Spring Game. • Don’t think it is only 18-24 year olds!
  46. 46. User Created Content Trend 2
  47. 47. Active Participation • The audience is no longer the passive component to the story • Nearly 50% of online teens are actively sharing their content online (22% of adults)
  48. 48. Teens & User Created Content • 64% engage in at least one form of content creation • Girls dominate most elements of content creation: • 35% of teen girls blog, while only 20% of boys do • 54% of girls post photos, while only 40% of boys do • Boys are nearly twice as likely to have posted videos online
  49. 49. Why?
  50. 50. The Conversation • They like the conversation it creates • Nearly half post their pictures where others can see them • 89% of them report that people comment on them some of the time • Most use social networks to control access • They use a whole host of modes to communicate: • Cell, Text, IM, and email
  51. 51. Blogging
  52. 52. Trying to Define Blog ... • Started as a place for personal reflection, storytelling, etc • Posts are individual entries • Posts can be commented on by any visitor to the site • Blogs are powerful personal content management spaces
  53. 53. Why Blogs?
  54. 54. Teen Blogging & Gender • 35% of online 40 teenage girls have 30 35 created a blog 20 • 20% of online 20 boys have done 10 so 0 Girls Boys Pew Internet and American Life
  55. 55. The Blogoshpere http://www.technorati.com/blogging/state-of-the-blogosphere/
  56. 56. Bloggers • On average: • have been writing for three years • report positive impacts on their lives • increased speaking, publishing, and advancement • 3 out of 4 are college graduates (42% have attended grad school)
  57. 57. Traditional Web Publishing Model
  58. 58. Authoring
  59. 59. HTML
  60. 60. Authoring
  61. 61. Authoring Publishing
  62. 62. Publishing
  63. 63. Authoring Publishing
  64. 64. Authoring Publishing Browsing
  65. 65. Rinse & Repeat
  66. 66. The Blog Model
  67. 67. Authenticate
  68. 68. Type
  69. 69. Publish
  70. 70. Blogs = Instant Publishing
  71. 71. Empowering New Types of Conversations
  72. 72. Another Example
  73. 73. Where social meets user generated.
  74. 74. Internet users watched 10 billion videos online in December 2007. http://www.comscore.com/press/release.asp?press=2051
  75. 75. 33% of PSU students reported making at least one digital media piece last year.
  76. 76. 33% of PSU faculty reported using youtube as a teaching tool last year.
  77. 77. Something More Interesting
  78. 78. New conversations.
  79. 79. It is at once the most private space because it is your bedroom, but it could possibly also be the most public place because of the affordances.
  80. 80. YOUTUBE DOT COM Theme Song by Irving Fields
  81. 81. YOUTUBE DOT COM Theme Song by Irving Fields
  82. 82. Re: YouTube Dot Com Theme Song
  83. 83. Re: YouTube Dot Com Theme Song
  84. 84. Mashed up over 2,000 times.
  85. 85. Mashed up over 2,000 times.
  86. 86. April 2007 19.5 Million Views
  87. 87. April 2007 19.5 Million Views
  88. 88. August 2007
  89. 89. August 2007
  90. 90. Mash-ups
  91. 91. My Point
  92. 92. My Point (I do have one ... really)
  93. 93. It is critical to remember that they are active participants and we need to give them opportunities to engage.
  94. 94. Mobility Trend 3
  95. 95. Defined • Cell phones • MP3 • Digital Cameras • Content Devices
  96. 96. Mobile Phones • Nationally: • 73% of adults own cell phones • 63% of teens own them • At PSU 93% own a cell phone We dispose 426,000 a day.
  97. 97. Numbers 5, 6, & 18 are cell specific
  98. 98. Mobility: MP3 Player Ownership 55+ 5% 35-54 13% 25-34 30% 18-24 30% 12-17 54% Female 16% Male 24% Total 20% 0% 15% 30% 45% 60% MP3 Ownership Data TEMPO MP3 Ownership Study, June 2006
  99. 99. PSU MP3 Player Ownership 40% iPod Other than iPod Do Not Own 47% 13% 87% of PSU students own an MP3 Player 2007 Penn State Student Survey
  100. 100. Podcasts at Penn State http://itunes.psu.edu
  101. 101. What is Podcasting? • More than just audio on the web • Selectively subscribed to by users • RSS delivers the enclosed file (any type of file) to the subscriber automatically
  102. 102. Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits
  103. 103. Podcasting Growth • Doc Searls began keeping track of how many hits Google found for the word “podcast” • September 28, 2004 there were 24 hits • September 30, 2004 there were 526 hits • October 2, 2004 there were 2,750 hits • October 18, 2004 passed 100,000 hits Today Google returned 200,500,000 results
  104. 104. Podcast Shows at PSU • WPSU • Research Unplugged • Center for the Performing Arts • Conferences - TLT Symposium • Colleges & Campuses • ETS Talk
  105. 105. Podcast Shows at PSUws ho • WPSU t S • Research Unplugged a s c Arts o d • Center for the Performing • P U Conferences - TLT Symposium S P • Colleges & Campuses 0 • ETS Talk 5 5
  106. 106. iTunes U Directory PSU is one of dozens of schools included.
  107. 107. Content is King • New devices are emerging where content acquisition is as simple as with a laptop • Small handheld devices where content comes to you • Textbooks, magazines, and blogs
  108. 108. Amazon Kindle ePaper • WIFI • Store, Manage, & Acquire Content
  109. 109. So What! • Access is changed • The notion of presence is altered • Conversations never end • The notion of availability has been altered forever • The creation, acquisition, and consumption of media has become an on the go activity
  110. 110. Questions?

×