Evaluation question 2

1. WHO WOULD BE THE
AUDIENCE FOR MY MEDIA
PRODUCT?
By : Evelina Vysniauskaite

2.  My music magazine is not specifically classified more for female
audience than male, however the percentage of males to
females is 40% to 60% which means females may be slightly more
inclined to buy the magazine (this is represented by having male
on the front cover as this attracts females’ attention.) Coming
back to the point the magazine still can be read by males as the
whole magazine keeps quite ‘cold’, dark colours which suggest
about seriousness (in the very beginning I said my magazine is
aimed just at females, but I changed my opinion because the
wider group of people will read the magazine – the more
popular it will be)
GENDER

3.  Overall the whole magazine is aimed at the audience aged
between 18 and about 25 I would say. I am fully aware it is a very
big gap and half audience drops out at earlier ages, but the real
fans (which I am aiming my music magazine at) stays at least till
25 years old. This is based on my previous Target Audience
questionnaire)
AGE

4.  Magazine is not aimed at high-school pupils as you can see from
the age group. It is aimed at mature people, as I write about
festivals that they can go (but you have to be over 18), also can
be pictures of alcohol or cigarets (not encouraging to use it, just
as a representation of the group). This magazine is more aimed
at people who are maybe in college or university, having
permanent part-time or full-time job. Magazine keeps quite cold,
dark colours as I mentioned before which also suggests that it is
for more mature people, the ones who can be responsible for
themselves.
OCCUPATION

5.  Jessica Thompson and Tom Heldens
 Female and male
 She is 20 year old/ He is 22 years old
 She is working full time, in the restaurant (30.000pcy)/ He is working full time as
a finance manager in one of the biggest retail shops (50.000pcy)
 She drives Vauxhall Corsa (2012)/ he drives Mazda 6 (2008)
 Both are smokers/ Drinks occasionally
 Her favourite colours are black, blue and yellow/ HHHiHis favourite colours
are black, blue and white.
 Technology wise. Both are knowledgeable, supports Apple company the
most. Have iPhones 6, MacBook Pro, iPad, MacBook Air. (very into
technology, up to date)
 Marital status – in relationship
MEMBER OF TARGET AUDIENCE
PROFILE. (BASIC INFORMATION)

6.  iTunes (buying music, full CD’s or just a few newest songs, useful applications,
games)
 Real CD’s
 Car essentials (such as gas)
 Also both of them go shopping monthly for stuff like clothes (fashion clothing,
accessories, shoes, technology gadgets, etc)
 Going out (Clubbing, out to eat in the restaurant, eating during lunch break at
work, cafes, cinema, bars)
 Both love travelling, have at least one small trip to another country once a month
 They love more ‘American’ type of restaurants such as Nando’s or fast food like
McDonald’s
 Music festivals
 Doing sports – attending gym
SPENDING MONEY ON

7.  Cosmopolitan
 EDM – electronic dance magazine
 Rolling Stone
 MixMag
 DjMag
 Top Gear
 Electronic Sound
MAGAZINES THEY ALREADY READ

8.  Facebook
 Twitter
 Instagram
 Google+
 YouTube
USE OF MEDIA

9.  Dance (Calvin Harris)
 House (Martin Garrix)
 Electro (Dimitri Vegas& Like Mike)
 Trance (Deadmau5)
FAVOURITE TYPE OF MUSIC

10.  This wide range of likeable music gives the opportunity to drag
lots of people into this magazine, as my magazine has lots of
features for all this music, it is not specific like just house music. It
has different topics which attracts different reader’s attention
 Target audience would recognize these Dj’s which I mentioned
on the 9th slide.
 The mass media I’ve showed is normally fully used by all my
target audience members
 Also did not mention that my target audience is happy to pay
about £3-£4 per monthly released magazine.
FACTS

11. Thank You
for watching