A few years ago I went to a IoD day and saw a chap present on Lovemarks. I created this presentation.

1. Grasp Growth
Marketing 3.0
Marketing products into 21st Century
– or at least for 5 years!

2. Grasp Growth
Marketing into the future
• Technology now provides ability for marketeers
and businessmen to actually and realistically
measure and respond to product success.
• Web 2.0 is one to one marketing with evidence
• Mature businesses have to re-invent or discover
routes to gain profits not only from JIT
Operations, Branding, or application of
technology but through Customer Loyalty.
• How?

3. Grasp Growth
Re-Invention and reinvestment
• Innovation identification and
Intrapreneurship is essentially for mature
companies to continue to gain shareholder
value
– There is little knowledge on how to create and
manage these notions
– Hotspots? Funding? Entrepreneurial ego
management? Individual wealth creation? Day
jobs?

4. Grasp Growth
How to sustain consumers
• Next generation of marketing has to be
interpersonal
• The cost of manufacturing and distributing
products are lower
• Competition is greater and intense
– Chinese attitude to Intellectual Property
• Application of innovative technology is key to
overcoming and retaining SHV
• Intelligent metrics are vital
– powered by Grid Computing (super-high speed
processing), collected by internet technologies

5. Grasp Growth
Marketing to date
• Data
• Information
• Knowledge
• Interruption
• Personalisation
• Experience
• Attraction
Wisdom
Emotional

6. Grasp Growth
New Attraction Economy
• Interruption ! Attraction
• Reaction ! Interaction
• Marketing at ! Connecting with
• “Creativity is just connecting stuff.” Steve Jobs
• ROI ! RO Involvement
• Rational ! Emotional
– Rational thoughts lead to conclusions (logic)
– Emotional thoughts lead to action (feelings)
• Think about some products/services…

7. Grasp Growth
Next steps?
• Marketing must move beyond brands
– Brand value is becoming a virtual value
(DotCom=DotGone)
– Brands are becoming commoditised
• Speed of change to untrustworthy in YouTube/
Facebook generations is getting quicker
Arise Lovemarks…

8. Grasp Growth
Lovemarks
• Loyalty beyond reason, it’s emotional
• Owned by consumers who are people
• Add
– Mystery
– Sensitivity >> Love is a good thing!
– Intimacy
• Move from “irreplaceable” to “irresistible”

9. Grasp Growth
The Matrix
Lovemarks
Commodities
Brands
Fads
US Low Cost
Airlines
Reality TV Shows
Super Markets
Love
Respect

10. Grasp Growth
Add Love to your Products
• Make your Products irresistible
• Enbed your heart in them
• Communicate with your consumers
– Embrace them individually
– Listen and react to them
• How is your customer experience?
– Where are your touch points, hot spots and
love marks?

11. Grasp Growth
About Canvas Consulting
Professional Services for Growing Business
Canvas Consulting plugs in to small to medium sized
businesses adding a virtual department.
We implement marketing strategies.
Lindsay W J Keith
plugin@canvasconsulting.co.uk