Architectural social media

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I was asked to give a brief overview of social media marketing services and how it can be applied within the architectural community to help create more awareness and interactions

Published in: Technology, Business

Architectural social media

  1. 1. Social Media Concepts<br />For the Architectural/Engineering Community <br />Passionately powered by: Eric Miltsch <br />
  2. 2. Most Common Questions<br />Can it help my business?<br />Who uses it?<br />Where do I start?<br />What do I do?<br />How much time do I spend?<br />
  3. 3. Why Bother?<br />
  4. 4. Connected Consumers<br />20% of websites visits from SM<br />Companies who blog: 55% more website traffic<br />Social sites visited by 75% of global online consumers<br />Social Media: bigger than email & mobile combined by 2014<br />
  5. 5. Look To The Leaders<br />65% use Twitter<br />54% are on Facebook <br />50% post videos to YouTube<br />79% use at least one SM site<br />20% use all of them<br />
  6. 6. Why Are These Users Important?<br />
  7. 7. Facebook Users - by the numbers<br />
  8. 8. Why Connect With Them?<br />
  9. 9. Can social media work for your business?<br />
  10. 10. Be A Trusted Industry Resource<br />
  11. 11. Create Engagement<br />FB Questions<br />Blog Feeds<br />
  12. 12. Add Customer Service Functions<br />Get Satisfaction<br />
  13. 13. Add Customer Service Functions<br />Fan Appz<br />
  14. 14. Who’s Doing Social? (Trying to?)<br />
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  19. 19. Listen – Measure - Track<br />Postling.com<br />
  20. 20. Listen – Measure - Track<br />Facebook Page Insights<br />
  21. 21. What’s Next?<br />Tell a Story. Make People Say “Wow!”<br />
  22. 22. Connect. Creatively.<br />QR Codes<br />
  23. 23. Creativity Stands Out. Always.<br />Photo Sharing Services<br />
  24. 24. Location Based Services<br />RIT<br />College of Applied Science and Technology<br />
  25. 25. Location Aware Services<br />Audio Engagement<br />
  26. 26. Cutting Edge Creativity<br />Augmented Reality<br />
  27. 27. Thank You.<br />Questions?<br />
  28. 28. Connect With Me…<br />Eric Miltsch<br />ericmiltsch@gmail.com<br />@emiltsch<br />Internet Director<br />AuctionDirectUSA.com<br />@AuctionDirect<br />

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