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2016 Tulsa Technology Festival - Save Time, Automate Your Social Media

Learn how to save time, automate your social media , with these helpful tips and presentation from my Tulsa Technology Festival presentation.

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Save Time Automate Your
Social Media
Presented by : Akram Taghavi-Burris
Overview
• Why Businesses Should Use Social Media
• Best Practices for Social Media
• Methods for Automating Social Media
– IFTTT
– HootSuite
– Buffer
– Later
– Viraltag
– Wordpress
Akram Taghavi-Burris
Award winning designer, writer, and
educator with over 15 years of
experience in graphic arts and web
design.
Akram has a M.Ed. with an emphasis on
Design Education and has been awarded
several prestigious awards for her work
such as the American Advertising
Federation (AAF) Award and, the Davinci
Fellows Award for innovation in teaching.
Akram is a recognized vintage craft/food
blogger whose work you can be read on
Akram’s Ideas (akramsideas.com), where
she shares her love of sewing vintage
and baking pie.
WHY YOUR BUSINESS
SHOULD BE USING IT
Social Media
Why It Matters
In 2016 Clutch surveyed 352 small businesses to find out if and how small
business owners are using social media.
Survey found that 73% of small businesses currently use or plan to use social
media in 2016. In fact having a social media presence came ahead of company
website.
1.6 Billon Users
What Networks to Connect
440 Million
325 Million

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2016 Tulsa Technology Festival - Save Time, Automate Your Social Media

  • 1. Save Time Automate Your Social Media Presented by : Akram Taghavi-Burris
  • 2. Overview • Why Businesses Should Use Social Media • Best Practices for Social Media • Methods for Automating Social Media – IFTTT – HootSuite – Buffer – Later – Viraltag – Wordpress
  • 3. Akram Taghavi-Burris Award winning designer, writer, and educator with over 15 years of experience in graphic arts and web design. Akram has a M.Ed. with an emphasis on Design Education and has been awarded several prestigious awards for her work such as the American Advertising Federation (AAF) Award and, the Davinci Fellows Award for innovation in teaching. Akram is a recognized vintage craft/food blogger whose work you can be read on Akram’s Ideas (akramsideas.com), where she shares her love of sewing vintage and baking pie.
  • 4. WHY YOUR BUSINESS SHOULD BE USING IT Social Media
  • 5. Why It Matters In 2016 Clutch surveyed 352 small businesses to find out if and how small business owners are using social media. Survey found that 73% of small businesses currently use or plan to use social media in 2016. In fact having a social media presence came ahead of company website.
  • 6. 1.6 Billon Users What Networks to Connect 440 Million 325 Million
  • 8. BEST PRACTICES Social Media Image Source : http://bit.ly/2aXGJeF
  • 9. Know Your Audience • Don’t sell a product , sell an experience – Create a customer profile • Identify an audience with shared values – Goals of the business that overlap with the goal of your audience
  • 11. Do you have the Time?
  • 12. AUTOMATION Social Media Image Source : http://bit.ly/2aVMNHT
  • 13. Wordpress • Plugins for scheduling Buffer • Facebook • Twitter • Google+ • LinkedIn Viraltag • Facebook • Twitter • Pinterest • Tumblr • LinkedIn • Instagram Hootsuite • Twitter • Facebook • LinkedIn • Google + • Wordpress • Foursquare Later • Instagram IFTTT • Integrates apps
  • 15. tulsatechvt2off Get 2 month of free subscription of Viraltag when signing up at: http://www.viraltag.com/#_l_125 With the coupon code
  • 16. Resources • 2016 Sensible Social Media Check list (http://bit.ly/2axzfvZ) • Viraltag (http://www.viraltag.com/#_l_125) • IFTT (http://www.iftt.com) • Buffer (https://buffer.com) • Hootsuite(https://hootsuite.com) • Later(https://app.later.com) • Wordpress Editorial Calendar Plugin (https://wordpress.org/plugins/editorial-calendar )
  • 17. THANK YOU Mrs. Akram Taghavi-Burris akram@akramsideas.com www.akramsideas.com Follow akramsideas on social media
  • 18. PLEASE HELP US THANK OUR SPONSORS IN SUPPORT OF THIS EVENT!

Editor's Notes

  1. This template can be used as a starter file for a photo album.
  2. Forbes “78% of consumers say that posts made by companies on social media influenced their purchase” Exposure – Daily 1.038 billon FB users , 75 million Instagram users, 100 million twitter users … Exposure for your company by having ability to seek out your target market and engage in conversation directly with them. Lead nurturing and high conversion rate , people rarely purchase on first exposer on social media you can create engage, inform and entertain, you develop a rapport with your potential customers. Conversion rate are those interactions that lead to customers/purchase. Using social media can help convert followers (window shoppers) into customers. Competitors are already online , going back to Forbes stat, if your not online you are missing out on business , one that your customers are already gaining momentum at.
  3. Facebook best for building a community , 58% of adults on FB , 74% users are collage grades Youtube best for compelling video , visual stories, how-to , Almost 1/3 of the Internet all the time Instagram best for visual stories , 55% of users are 18-29 Linked In best for professional content, recruiting, online resume , 31% users are 30-49 Twitter best for topical and timely conversations Pinterest visual marketing best for product sales, 42% are women