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CIO Twitter Use Survey Sept 23 2010

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Most CIOs have never tried Twitter, but a small cadre of them are reaping big rewards from the real-time communications platform. In a survey of 75 tweeting CIOs, Diamond Management & Technology Consultants (NASDAQ: DTPI) found that CIOs overwhelmingly agree—92 percent —that Twitter is an effective business tool. This slide deck has the complete results from this survey.

Published in: Business

CIO Twitter Use Survey Sept 23 2010

  1. 1. September 23, 2010<br />CIOs Reveal Why They Tweet <br />#CIOwebinar<br />
  2. 2. Today’s Speakers<br />David Buckholtz | @dbuckhoRalph Loura | @ralphloura Kristin Burnham | @kmburnham<br /> VP and Divisional CIO Chief Information Officer Web 2.0 Reporter <br /> Sony Pictures Entertainment The Clorox Company www.CIO.com <br />ModeratorChris Curran | @cbcurranChief Technology Officer Diamond Management & Technology Consultants<br />Use #CIOwebinar<br />2<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  3. 3. September 23, 2010<br />CIO Twitter Survey 2010<br />Chris Curran<br />#CIOwebinar<br />
  4. 4. Summary<br />Quick Metrics<br /> CIOs see the personal value in embracing Twitter as a tool to learn about Technology, Innovation and Strategy. <br />78%<br />of CIOs used Twitter at least one day a week<br />50%<br />of CIOs tweeted more this year than prior year<br />70%<br />CIOs established new working relationships via Twitter<br />Top three knowledge topics learned via Twitter and applied to work were:<br />88% indicated Technology<br />72% indicated Innovation<br />65% indicated Strategy<br />92%<br />view Twitter as a <br />useful <br />business tool:<br />Allows CIOs the opportunity to share best practices<br />Allows CIOs to stay ahead of news that may impact their jobs<br />Allows CIOs the opportunity to position themselves as<br />thought leaders<br />Source: Diamond’s CIO Twitter Survey 2010<br />4<br />Use #CIOwebinar<br />
  5. 5. 78% of CIOs tweet at least once a week in relation to their career<br /> Q: Thinking about the last three months, how often do you Tweet in relation to your career?<br />5<br />Use #CIOwebinar<br />Source: Diamond’sCIO Twitter Survey 2010<br />
  6. 6. Level of tweeting in past year increased over prior year<br /> Q: How has your levelof tweetingchanged in the past year?<br />6<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  7. 7. CIOs see value in using Twitter as a business tool<br /> Q: Do you feel that Twitter is a useful business tool?<br />7<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  8. 8. Twitter can help establish new working relationships<br /> Q: Have you established any new working relationshipsusing Twitter?<br />8<br />Use #CIOwebinar<br />Source: Diamond’sCIO Twitter Survey 2010<br />
  9. 9. Twitter provides a forum for sharing news, ideas and best practices<br />Q: Why do you tweet? (check all that apply)<br />9<br />Use #CIOwebinar<br />Source: Diamond’sCIO Twitter Survey 2010<br />
  10. 10. Twitter provides access to knowledge that can be applied professionally<br /> Q: Have you ever learned anything via Twitter in any of the following areas that you have applied at work? (check all categories that apply)<br />10<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  11. 11. While Twitter restrictions are placed on some employees, most employees are trusted to use Twitter at their discretion<br /> Q: Which of the following principles are included in your corporate Twitter policy? (Select all that apply)<br />11<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  12. 12. Enterprise adoption of Twitter is hindered due to being viewed as a timewaster and not being able to prove ROI<br /> Q: What’s the biggest challenge Twitter faces in gaining enterprise adoption?<br />12<br />Use #CIOwebinar<br />Source: Diamond’sCIO Twitter Survey 2010<br />
  13. 13. Other top preferences for social networking tools include LinkedIn and Facebook<br /> Q: Please tell us how your use of other social networking tools compares to your use of Twitterfor your business purposes.<br />13<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  14. 14. Twitter users use their desktops almost as much as their portable devices<br /> Q: What is the primary way you interact with Twitter?<br />14<br />Use #CIOwebinar<br />Source: Diamond’s CIO Twitter Survey 2010<br />
  15. 15. Today’s Speakers<br />David Buckholtz | @dbuckhoRalph Loura | @ralphloura Kristin Burnham | @kmburnham<br /> VP and Divisional CIO Chief Information Officer Web 2.0 Reporter <br /> Sony Pictures Entertainment The Clorox Company www.CIO.com <br />ModeratorChris Curran | @cbcurranChief Technology Officer Diamond Management & Technology Consultants<br />Use #CIOwebinar<br />15<br />Source: Diamond’s CIO Twitter Survey 2010<br />www.ciodashboard.com<br />

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