The one thing you must get right when building a brand

1. The One Thing You Must Get Right
When Building a Brand
Group 8 : Ankit Tomar | Jairaj T | Jitendra Bharti | Nikitha TJ | Sowmya G

9. https://www.youtube.com/watch?v=2X8Bd3-
G6IU

12. Brand
Customer
Promise
Trust
Continually
Improvement
Innovating
beyond the
familiar
Understand Brand?

13. Customers expect innovation,
fun, honesty, value & a caring
attitude

16.  Mainly about operational
execution
 Perfect service delivery
 Real time updates
 Rapid Response links
 Using social media for
providing information during
a crisis
 Websites having in-depth
detail

18. Continuous Improvement
Gather insights to drive continual improvements

21. Innovation beyond the Familiar

22. Ex: Scans websites and
correct wrong information
VJAM: “Social networking
meets travel-magic happens”
Launched a system to share taxi
Communication about crisis using
Facebook and Twitter

23. 1. Indian Example
• Online budget around 35 crore
• As on 2015,
16million likes 4.6 million followers

24. 2. Indian Example
75 million Youtube views
6.5 million shares
Topped the Indian trends
Within a week of video release:

25. 3. Indian Example
• As on 2015,
1.4 million followers 1.29 million subscribers

26. 7000 parents joined
angry Rosana Shah
Facebook page

27. Confidence in it’s product performance

29.  Don’t throw out your playbook
 Use social media primarily for Insight
 Strive to go viral but protect the brand
 Engage, but follow the social rules

31. Exploit the opportunities
presented by Social Media while
keeping an unwavering eye on the
brand promise
RECAP

32. http://timesofindia.indiatimes.com/news/Election-2014-is-all-about-
social-media/articleshow/33835014.cms
https://www.youtube.com/watch?v=2X8Bd3-G6IU
http://lighthouseinsights.in/brand-wins-and-fails-of-2014.html/
http://lighthouseinsights.in/21-best-digital-marketing-campaigns-
q2-2015.html/
http://lighthouseinsights.in/21-best-social-media-campaigns-
quarter-1-2015.html/
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