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Healthy bloginators blogs_june292012

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Please enjoy our group project on the use of blogs in health messaging!

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Healthy bloginators blogs_june292012

  1. 1. BLOGS AND HEALTH MESSAGINGTHE HEALTHY BLOGINATORS:Mahnaz DastiElizabeth PrattKathleen StofocikRaja Zeeshan
  2. 2. INTRODUCTION Information to be covered:  General description of blogs  How blogs are used in public health messaging  Advantages and disadvantages  Examples of public health blogs  The Healthy Bloginators recommendations Key terms:  Blog  Public health messaging
  3. 3. WHAT IS A BLOG? Web log (online journal) One or more authors using same format Reverse chronological order Potential for interactive discussionCenters for Disease Control and Prevention. (2012). The health communicators social media toolkit.Retrieved from: http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMediaToolkit_BM.pdf
  4. 4. WHO USES BLOGS? Audience size may vary  Small group of friends to global following Increased popularity among adults  Educated and affluent  Less popular among teens
  5. 5. HOW ARE BLOGS BEING USED? Engage audience and market health communication  Social media blogs Share and disseminate health messages  News and analysis—personal health, emergencies, outbreaks  Shared via links, videos, social networks, & search engines.
  6. 6. ADVANTAGES & DISADVANTAGESAdvantages DisadvantagesCustomize messages Potential inaccuraciesEase of sharing May not be scientificInteractive Time consumingDetailed Only reaches certain populationsLow cost Message can be misinterpretedInformativeMarketing tool
  7. 7. EXAMPLES OF HEALTH-RELATED BLOGS CDC’s Public Health Matters Blog Health Affairs Blog The National Campaign to Prevent Teen and Unplanned Pregnancy Blog  Pregnant Pause
  8. 8. CDC’S PUBLIC HEALTH MATTERS BLOGhttp://blogs.cdc.gov/publichealthmatters/
  9. 9. HEALTH AFFAIRS BLOGhttp://healthaffairs.org/blog/
  10. 10. THE NATIONAL CAMPAIGN TO PREVENT TEEN ANDUNPLANNED PREGNANCYhttp://blog.thenationalcampaign.org/pregnant_pause/
  11. 11. RECOMMENDATIONS Software applications  Blog creation Desktop and mobile applications  Extracting information Search engine optimization  Promoting the blog
  12. 12. THE MECHANICS OF BLOGGINGBlog software Information SEO software Sharing Content capture enhancementBlogger.com Read-it-later SEO Blogger Ping-O-Matic Zemanta-image and link suggestionsWordpress.org Evernote.com SEO Book Shareaholic PollDaddy—add polls, opinionsTumbler.com Springpad Feedburner Awesome ScreenshotWindows live catch FireShot—writer screen shotsBlogjet Trail-mix Pixlr Grabber— screen shotsScribefire.com diigoQumana.comVeeeb.comDeepest sender
  13. 13. CONCLUSION Web log = online journal  Variety of authors, topics, formats  Personal and engaging Used for marketing, interacting, and notifying the public of important public health information  Numerous tools to create and personalize Provides links, videos, scientific information  Audience can learn in a variety of media Blogs allow public health topics to reach a variety of audiences in a fun and educational way!
  14. 14. REFERENCES Centers for Disease Control and Prevention. (2012). The health communicators social media toolkit. Retrieved from http://www.cdc.gov/socialmedia/Tools/guidelines/pdf/SocialMe diaToolkit_BM.pdf France, C. (2012). 20+ essential tools and applications for bloggers. Retrieved from http://www.hongkiat.com/blog/blogging-application-tools/ Lenhart, A., Purcell, K., Smith, A., & Zichuhr, K. (2010). Social media and mobile internet use among teens and young adults. Retrieved from http://pewresearch.org/pubs/1484/social-media-mobile- internet-use-teens-millennials-fewer-blog

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