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Social Media—Why?<br />Jim CahillChief Blogger / Head of Social Media<br />
Who’s Behind that Social Media Column in Valve Magazine?<br />
It’s Growing. It’s Global. It’s Cross-Generational<br />www.youtube.com/watch?v=3SuNx0UrnEo<br />
How We Tend To Think About Social Media<br />en.wikipedia.org/wiki/Web_2.0<br />
<br /><br />Think People-To-People, Not Applications<br />www.slideshare.net/Dell_Inc/three-social-media-steps-for-busin...
1. So Why Should Our Businesses Care?<br />
A Chemical Engineering Magazine Study—It’s All About Search<br />
Does Your Sales and Service Response Meet These Expectation?<br />
2. So Why Should Our Businesses Care?<br />Competition for attention<br />
Our Customers Are Being Bombarded and Our Messages Are Less Effective<br />“The average American is exposed to over 3000 a...
“Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechan...
4. So Why Should Our Businesses Care?<br />Dwindling local peer group of experts<br />
Less Experienced Engineers Don’t Have The Peer Circle They Once Had<br />
5. So Why Should Our Businesses Care?<br />Communications in constant state of change<br />
Our Businesses Need to Adapt to Changing Communications<br />
A Quick look at Popular Social Media APPS<br />
The Most Critical Social Media AppBy Far<br />
Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow<br />Twitter is like a Text Message with a BC...
YouTube—Shared User-Generated Videos<br />Share Successes, How-to’s, Training, Demonstrations<br />
LinkedIn—Bio, Education, Interests, Expertise & Link Networks Together<br />The Social Network of Business Professionals<b...
Slideshare—User-Generated Presentation Sharing<br />SlideShare = Presentations<br />
Facebook—Increasingly A Business Communications Channel<br />750 Million Participants and Rapidly Growing<br />
WAYS Social Media CAN HELP YOUR BUSINESS<br />
Customer Expectations—Get People to the Surface of Your Organization<br />Focus a/some resource(s) on listening<br />Use t...
Competition for Attention—Build Thought Leadership<br />Engage with members of the trade press / analyst community through...
Sheer Knowledge Required—Build Peer-to-Peer Communities<br />
Retiring Expertise—Make Expertise More Publicly Available and Searchable<br />
Changing Communications –Embrace the Change, Have Focused Efforts<br />
Participants Must Understand Legal Issues And Ramifications<br />Copyright<br />FinancialDisclosure<br />Trade Secrets<br ...
RESULTS<br />
Net Result—Participation Opens Up New Business Opportunities<br />
Net Result—Faster Responses Build Loyalty and Positive Word of Mouth<br />
Participating at the Surface Opportunities for Your Experts to Interact with Others<br />
THANK YOU!<br />Let’s Stay Connected<br />Jim Cahill<br />EmersonProcessXperts.com<br />@JimCahill<br />linkedin.com/in/Ji...
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Social Media for Process Automation - Why?

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Some reasons process automation suppliers may want to consider the use of social media in their business efforts. Presented by Jim Cahill at the 2011 Valve Manufacturers Association Market Outlook Workshop (http://jimc.me/p5uOFC)

Published in: Business, Technology

Social Media for Process Automation - Why?

  1. 1. Social Media—Why?<br />Jim CahillChief Blogger / Head of Social Media<br />
  2. 2. Who’s Behind that Social Media Column in Valve Magazine?<br />
  3. 3. It’s Growing. It’s Global. It’s Cross-Generational<br />www.youtube.com/watch?v=3SuNx0UrnEo<br />
  4. 4. How We Tend To Think About Social Media<br />en.wikipedia.org/wiki/Web_2.0<br />
  5. 5. <br /><br />Think People-To-People, Not Applications<br />www.slideshare.net/Dell_Inc/three-social-media-steps-for-business<br />5<br />
  6. 6. 1. So Why Should Our Businesses Care?<br />
  7. 7. A Chemical Engineering Magazine Study—It’s All About Search<br />
  8. 8. Does Your Sales and Service Response Meet These Expectation?<br />
  9. 9. 2. So Why Should Our Businesses Care?<br />Competition for attention<br />
  10. 10. Our Customers Are Being Bombarded and Our Messages Are Less Effective<br />“The average American is exposed to over 3000 ads every day. The ads increasingly encroach upon our public space -- our schools, our public transportation, our buildings, and even our beaches" (a new technique enables the advertisers to stamp their ads onto the sand at beaches.)<br />www.mortarblog.com/2006/07/average_america/comments/page/2/<br />
  11. 11. “Our work demands the broadest skill set of any engineering discipline—it requires knowledge of chemical processes, mechanical, electrical, electronics, software, networks and IT” –John Berra<br />3. So Why Should Our Businesses Care?<br />Sheer amount of knowledge our customers require<br />www.automationworld.com/columns-8219<br />
  12. 12. 4. So Why Should Our Businesses Care?<br />Dwindling local peer group of experts<br />
  13. 13. Less Experienced Engineers Don’t Have The Peer Circle They Once Had<br />
  14. 14. 5. So Why Should Our Businesses Care?<br />Communications in constant state of change<br />
  15. 15. Our Businesses Need to Adapt to Changing Communications<br />
  16. 16. A Quick look at Popular Social Media APPS<br />
  17. 17. The Most Critical Social Media AppBy Far<br />
  18. 18. Twitter—140 Character Microblog, Integrated With Cell Texting, Follow/Follow<br />Twitter is like a Text Message with a BCC: To The World<br />
  19. 19. YouTube—Shared User-Generated Videos<br />Share Successes, How-to’s, Training, Demonstrations<br />
  20. 20. LinkedIn—Bio, Education, Interests, Expertise & Link Networks Together<br />The Social Network of Business Professionals<br />
  21. 21. Slideshare—User-Generated Presentation Sharing<br />SlideShare = Presentations<br />
  22. 22. Facebook—Increasingly A Business Communications Channel<br />750 Million Participants and Rapidly Growing<br />
  23. 23. WAYS Social Media CAN HELP YOUR BUSINESS<br />
  24. 24. Customer Expectations—Get People to the Surface of Your Organization<br />Focus a/some resource(s) on listening<br />Use tools for listening—Google Alerts, Radian6<br />Monitor LinkedIn, Facebook, Twitter, Google+<br />Engage negative commenters with your organization<br />Thank positive commenters<br />Rapid response builds positive word of mouth<br />http://bit.ly/b4vgpD<br />
  25. 25. Competition for Attention—Build Thought Leadership<br />Engage with members of the trade press / analyst community through blogs, Twitter, Facebook, LinkedIn<br />Provide a point of view through a focused blog<br />Collaborate with other experts on books, webinars, videos<br />twitter.com/JimCahill/editors/members<br />
  26. 26. Sheer Knowledge Required—Build Peer-to-Peer Communities<br />
  27. 27. Retiring Expertise—Make Expertise More Publicly Available and Searchable<br />
  28. 28. Changing Communications –Embrace the Change, Have Focused Efforts<br />
  29. 29. Participants Must Understand Legal Issues And Ramifications<br />Copyright<br />FinancialDisclosure<br />Trade Secrets<br />Fair Use<br />Full disclosure<br />Code of Conduct<br />Confidentiality<br />Good Documented Policy: www.ibm.com/blogs/zz/en/guidelines.html<br />
  30. 30. RESULTS<br />
  31. 31. Net Result—Participation Opens Up New Business Opportunities<br />
  32. 32. Net Result—Faster Responses Build Loyalty and Positive Word of Mouth<br />
  33. 33. Participating at the Surface Opportunities for Your Experts to Interact with Others<br />
  34. 34. THANK YOU!<br />Let’s Stay Connected<br />Jim Cahill<br />EmersonProcessXperts.com<br />@JimCahill<br />linkedin.com/in/JimCahill<br />Jim.Cahill@emerson.com<br />

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