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Social Media: Less Hype, More Help


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Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business

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Social Media: Less Hype, More Help

  1. 1. Web 2.0: Less hype, more help Blogs, microblogs, podcasts, wikis, virtual worlds, social networks … and what they mean for your business Bill Sheridan E-Communications Manager / Editor Maryland Association of CPAs
  2. 2. Why are we talking about this stuff? Video: “Social Media Revolution,” from Erik Qualman / Socialnomics
  3. 3. 4x = 1890 7X = 1670 7x = 1670
  4. 4. So why are we here? <ul><li>Facebook: 250 million users </li></ul><ul><li>LinkedIn: 40 million users </li></ul><ul><li>Twitter: 32 million users </li></ul>… and growing.
  5. 5. Among active Internet users … <ul><li>73% have read a blog </li></ul><ul><li>45% have started their own blog </li></ul><ul><li>39% subscribe to an RSS feed </li></ul><ul><li>57% have joined a social network </li></ul><ul><li>55% have uploaded photos </li></ul><ul><li>83% have watched videos </li></ul>Sources: Universal McCann Comparative Study on Social Media Trends, April 2008, and Marta Kagan
  6. 6. Teens and social media <ul><li>93 percent use the Internet </li></ul><ul><li>More than ever treat it as a venue for social interaction – a place where they can share creations, tell stories, and interact with others </li></ul><ul><li>64 percent have created content on the Web – photo sharing, videos, blogs, Web pages, mash-ups and remixes </li></ul>Source: Pew Internet and American Life project report
  7. 7. And what about CPAs? <ul><li>54% are on LinkedIn </li></ul><ul><li>48% are on Facebook </li></ul><ul><li>21% are on Twitter </li></ul><ul><li>61% attend webinars </li></ul><ul><li>36% read blogs </li></ul><ul><li>28% listen to podcasts </li></ul>
  8. 8. Boo! <ul><li>Don’t let fear drive your social media decisions. </li></ul><ul><li>Inform yourself! </li></ul>
  9. 9. What is a blog? <ul><li>A Web site of news and commentary that allows readers to give feedback about what they are reading. </li></ul>
  10. 10. Why blog? <ul><li>Communication </li></ul><ul><li>Control </li></ul><ul><li>Exposure </li></ul>
  11. 11. What can a blog do for you? <ul><li>Establish your company as a thought leader </li></ul><ul><li>Reinvent your marketing strategy </li></ul><ul><li>Build communities and improve customer relations </li></ul><ul><li>Enhance legislative advocacy </li></ul><ul><li>Expand your brand </li></ul>
  12. 12. Who’s doing it right?
  13. 13. Who’s doing it right?
  14. 14. Who’s doing it right? The bottom line: Blogging is becoming an accepted -- and expected -- corporate communication tool.
  15. 15. Why shouldn’t you blog? <ul><li>It takes time, talent and commitment. Do you have it? </li></ul><ul><li>You’re letting the world in. Are you ready? </li></ul>&quot;I don't want to use a tool unless I'm going to use it really well. Doing any of these things halfway is worse than not at all.&quot; -- Seth Godin Blogger, entrepreneur and business author
  16. 16. Keys to blogging success Content … … and commitment
  17. 17. Even if you don’t write a blog … <ul><li>… read them! </li></ul>
  18. 18. Microblogging <ul><li>Blogging in miniature. </li></ul><ul><li>Twitter is the most popular example: Posts are limited to 140 or fewer characters. </li></ul><ul><li>Great for quick-hitting, real-time alerts and announcements. </li></ul>
  19. 19. Microblogging
  20. 20. Podcasts <ul><li>Audio / video files delivered straight to your computer via RSS feeds. </li></ul><ul><li>Great communication add-on. </li></ul><ul><li>Cheap and easy to create, but like blogs, they require time, talent and dedication. </li></ul>
  21. 21. Podcasts <ul><li>Wanna play around? Check out the MACPA’s weekly podcast at </li></ul><ul><li>Learn more about podcasts at </li></ul>
  22. 22. Wikis <ul><li>Web pages that anyone can edit. </li></ul><ul><li>Most popular example: Wikipedia. </li></ul><ul><li>Possible business uses: Internal communications and project management. </li></ul><ul><li>Wanna play around? Check out Wikispaces or PBWiki. </li></ul>
  23. 23. Social networks <ul><li>Communities of people with similar interests. </li></ul><ul><li>What can you do? </li></ul><ul><li>Share resources. </li></ul><ul><li>Plan / organize events. </li></ul><ul><li>Communicate. </li></ul><ul><li>Network. </li></ul>
  24. 24. Social networks <ul><li>You can build social networks and communities around almost anything . </li></ul>
  25. 25. Second Life / Virtual worlds
  26. 26. Second Life / Virtual worlds 80 percent of active Internet users will have a virtual world presence by 2011. - Gartner Group
  27. 27. <ul><li>Adidas </li></ul><ul><li>Dell </li></ul><ul><li>Toyota </li></ul><ul><li>Sun Microsystems </li></ul><ul><li>American Apparel </li></ul><ul><li>The city of St. Louis </li></ul><ul><li>IBM </li></ul><ul><li>Starwood </li></ul><ul><li>Reuters </li></ul><ul><li>CNET Networks </li></ul><ul><li>Yankee Stadium </li></ul><ul><li>Harvard (and 200+ other schools) </li></ul><ul><li>H&R Block </li></ul><ul><li>MACPA </li></ul>Who’s there?
  28. 28. Should you do it? <ul><li>Adoption is growing greatly, especially among younger generation. </li></ul><ul><li>More and more people expect a virtual presence, and if you don’t provide one, they’ll turn to someone who does. </li></ul><ul><li>&quot;I look at it as just another office, another extension of our firm. It’s another touch point where we can potentially meet with clients and expand our geographic of where we can deliver services.” </li></ul><ul><li>- Byron Patrick, CPA, KAWG&F </li></ul>
  29. 29. Real business in Second Life <ul><li>&quot;Second Life is more compelling than a conference call, less intimidating than a video conference, and a hell of a lot better than business travel.“ </li></ul><ul><li>- John Zdanowski, CFO, Linden Lab </li></ul>
  30. 30. The experience of virtual worlds “ In the future, as the technology continues to improve, I expect to see virtual worlds become immersive experiences that are difficult to differentiate from the real world.” -- John Zdanowski, CFO, Linden Lab
  31. 31. Which leads us where? Video: “Did You Know 3.0,” from Karl Fisch, and modified by Scott McLeod
  32. 32. Three final points … <ul><li>Stop being afraid. </li></ul><ul><li>Question everything by asking, “How can we make this more social?” </li></ul><ul><li>Re-orient toward the future. </li></ul>Source: Jeff De Cagna, Principled Innovation
  33. 33. Questions?
  34. 34. Social media resources <ul><li>Self-guided social media tutorial: </li></ul><ul><li>Blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Microblogging </li></ul><ul><li>Twitter: </li></ul><ul><li>Twhirl: </li></ul><ul><li>TweetDeck: </li></ul><ul><li>TwitterBerry: </li></ul><ul><li>SocialScope: </li></ul><ul><li>Tweetie: </li></ul><ul><li>TwitterFon: </li></ul>
  35. 35. Social media resources <ul><li>Social networks </li></ul><ul><li>Facebook: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Plaxo: </li></ul><ul><li>HubStreet: (a new one for CPAs and lawyers) </li></ul><ul><li>Multimedia sharing sites </li></ul><ul><li>YouTube: (videos) </li></ul><ul><li>Flickr: (photos) </li></ul><ul><li>Picasa: (photos) </li></ul><ul><li>SlideShare: (slidedecks) </li></ul>
  36. 36. Social media resources <ul><li>Podcasting </li></ul><ul><li>iTunes: (for finding and listening to podcasts) </li></ul><ul><li>Audacity: (for recording / editing podcasts) </li></ul><ul><li>Wikis </li></ul><ul><li>PB Wiki: </li></ul><ul><li>WikiSpaces: </li></ul><ul><li>Virtual worlds </li></ul><ul><li>Second Life: </li></ul><ul><li>CPAs on Second Life: </li></ul>
  37. 37. MACPA resources <ul><li>CPA Spotlight, our daily blog </li></ul><ul><li>CPA Spotlight, our weekly podcast </li></ul><ul><li>Other MACPA blogs: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>CPA Learning 2, a Web 2.0 playground </li></ul>
  38. 38. Resources <ul><li>The Corporate Blogging Book, by Debbie Weil </li></ul><ul><li>Debbie’s blog, </li></ul><ul><li>MACPA social networks: </li></ul><ul><ul><li>Twitter: </li></ul></ul><ul><ul><li>Facebook: </li></ul></ul><ul><ul><li>LinkedIn: </li></ul></ul><ul><ul><li>Flickr: </li></ul></ul><ul><ul><li>YouTube: </li></ul></ul><ul><li>Second Life resources: </li></ul><ul><ul><li>CPAs on Second Life: </li></ul></ul><ul><ul><li>CPA Island: </li></ul></ul>
  39. 39. Web 2.0: Less hype, more help <ul><li>Bill Sheridan E-Communications Manager / Editor Maryland Association of CPAs [email_address] </li></ul><ul><li>Follow me on: </li></ul><ul><li>Twitter: </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Facebook: </li></ul><ul><li>MySpace: </li></ul><ul><li>Plaxo: </li></ul>