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Using socialmedia1.6.2011


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As baby boomers age and older adults become more active on social networking sites, organizations working with older adults are faced with increasing pressure to tweet, 'like' or vlog about their latest activities. This webinar will lead participants through an online tour to better understand how organizations like yours are using Facebook, YouTube, Twitter and blogs to expand their networks and better communicate with populations that are otherwise hard to reach. Starting from the basics, participants will learn social media set up, maintenance and traffic analytic skills.

Published in: Health & Medicine
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Using socialmedia1.6.2011

  1. 1. Using Social Media Older Adults, HIV and Online Resources webinar series Alanna Costelloe-Kuehn, Health Specialist Older Adults Technology Services (OATS) Supported by ACRIA
  2. 2. Agenda <ul><li>Older adults, health and the Internet </li></ul><ul><li>Introduction to social media </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Keeping track </li></ul>
  3. 3. Aging & The Internet <ul><li>By 2015, over 50% of people living with HIV/AIDS will be 50 years of age or older </li></ul><ul><li>8 in 10 internet users have looked online for health information </li></ul><ul><li>Having a chronic disease significantly increases an internet user’s likelihood to blog or contribute to an online discussion or listserv about health </li></ul><ul><li>Online resources expand access and protect anonymity </li></ul>
  4. 4. Boomers <ul><li>In 2 years, boomers will begin to age into the 65+ demographic </li></ul><ul><li>Younger baby boomers are most likely to have searched online for prescription drug information </li></ul><ul><li>Health seeking online is one of the only areas that boomers dominate over other generations </li></ul><ul><li>Higher Internet skills </li></ul>
  5. 5. Older Adults & the Internet SOURCES: | |
  6. 6. Program Planning <ul><li>Don’t forget! </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Pamphlets/ booklets </li></ul></ul>
  7. 7. Web Usability <ul><li>Additional Features for the Web </li></ul><ul><ul><li>Clear explanations </li></ul></ul><ul><ul><li>No flashing images or distractions </li></ul></ul><ul><ul><li>High contrast </li></ul></ul><ul><ul><li>Step-by-step navigation </li></ul></ul><ul><ul><li>Highlighted text (hyperlinks) in color </li></ul></ul>Click HERE to Win!!!!!
  8. 8. Keep It Simple <ul><li>Use simple words </li></ul><ul><ul><li>Limit content to “need to know” </li></ul></ul><ul><ul><li>Aim for 3 rd to 5 th grade level </li></ul></ul><ul><ul><li>Rewrite/Paraphrase statistics; make them relevant to the reader/audience </li></ul></ul><ul><li>Promote an action: What do you want the reader/client to do? </li></ul><ul><li>Utilize designs that help readability </li></ul>
  9. 10. Exercise 1: Usability Evaluation <ul><li>Take a look at the following websites and evaluate their usability: </li></ul><ul><ul><li>http://www. healthandage .com/ </li></ul></ul><ul><ul><li>http: //familydoctor .org/ </li></ul></ul><ul><ul><li>http: //nihseniorhealth . gov/ </li></ul></ul><ul><ul><li>http://www. worldglaucoma .org/ </li></ul></ul><ul><ul><li>http://www. wellzone .org/ </li></ul></ul><ul><ul><li>http://www. aarp .org/health/ </li></ul></ul>
  10. 11. Social Media: What is it? <ul><li>Social media are media for social interaction, using highly accessible and scalable publishing techniques </li></ul><ul><li>Social media use web-based technologies to transform and broadcast media monologues into social media dialogues </li></ul><ul><li>Source: Wikipedia, downloaded 09/22/2010 </li></ul>
  11. 12. Social Media Dos and Don’ts <ul><li>Keep it current </li></ul><ul><li>Show and tell </li></ul><ul><li>Link back </li></ul><ul><li>Develop community </li></ul><ul><ul><li>Share control </li></ul></ul><ul><ul><li>Participate </li></ul></ul><ul><ul><li>Respect privacy </li></ul></ul><ul><li>Keep it simple </li></ul><ul><li>Don’t overload your audience </li></ul><ul><li>Don’t forget </li></ul><ul><li>Don’t do too much too fast </li></ul>
  12. 13. Social Media: Many Platforms <ul><li>Blogs </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>And … </li></ul>Social Media Platforms
  13. 14. Web Log <ul><li>Blogs are “dynamic” websites </li></ul><ul><li>Frequently updated text, pictures and video posts listed in reserve chronological order </li></ul><ul><li>Interactional </li></ul><ul><li>Variety of ‘authors’ </li></ul><ul><li>A blog can serve as an informal narrative or commentary in pairing with more static text on an organizational website </li></ul>
  14. 15. Blogs <ul><li>Housing Works’ blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Huffington Post blog </li></ul><ul><ul><li> </li></ul></ul><ul><li>Mark S. King’s blog “My Fabulous Disease“ </li></ul><ul><ul><li> </li></ul></ul>
  15. 16. Content Control <ul><li>Moderate blogs </li></ul><ul><ul><li>“ Comments are moderated, and will not appear until the author has approved them” </li></ul></ul><ul><li>Ban anonymous comments </li></ul><ul><li>WordPress Checker </li></ul>
  16. 17. <ul><li>Social networking website </li></ul><ul><ul><li>Personal pages </li></ul></ul><ul><ul><li>Organizations’ fan pages </li></ul></ul><ul><ul><li>Organizations’ group pages </li></ul></ul><ul><li>Close to 150 million active U.S. members (and over 500 million worldwide) </li></ul><ul><ul><li>http://www. checkfacebook .com/ </li></ul></ul><ul><li>Accessible by web browser and smart phone apps </li></ul>
  17. 18. <ul><li>Older adults using social networks nearly doubled in the past year </li></ul><ul><li>Keeping in touch with family and friends </li></ul>Older Adults & Facebook http://www. checkfacebook .com/
  18. 19. Facebook Pages <ul><li>Many organizations maintain pages on Facebook including the LGBT Center in New York City, the CDC and AARP </li></ul><ul><li>Pages by organization or by campaign </li></ul><ul><ul><li>NYC Dept of Health and Mental Hygiene ( </li></ul></ul><ul><ul><li>CDC (!/CDC) </li></ul></ul>
  19. 20. Fan Page vs Group Page <ul><li>Fan Page </li></ul><ul><ul><li>!/pages/Brooklyn-Sewing-Collective/122593047801359 </li></ul></ul><ul><li>Group Page </li></ul><ul><ul><li>!/home.php?sk=group_131736026881654&ap=1 </li></ul></ul>
  20. 21. Twitter <ul><li>Micro-blogging with 140 characters or less </li></ul><ul><li>175 million registered users worldwide </li></ul><ul><li>Provide quick updates or links to followers </li></ul><ul><li>Mobile market </li></ul><ul><li>Twitter basics ( </li></ul><ul><ul><li>Following </li></ul></ul><ul><ul><li>Searching </li></ul></ul><ul><ul><li>#hashtags ( </li></ul></ul><ul><li>New Twitter </li></ul>
  21. 22. Tweeters, Twitterers and Twits <ul><li>Housing Works </li></ul><ul><ul><li>!/housingworks </li></ul></ul><ul><li>CDC </li></ul><ul><ul><li>!/who_to_follow/search/CDC </li></ul></ul>
  22. 23. <ul><li>Video sharing website </li></ul><ul><li>Available at or embed on site </li></ul><ul><li>Videos can convey information in ways that text on a website cannot </li></ul>
  23. 24. YouTube <ul><li>CDC channel </li></ul><ul><ul><li> </li></ul></ul><ul><li> channel </li></ul><ul><ul><li> </li></ul></ul><ul><li>ACRIA vision's channel </li></ul><ul><ul><li> </li></ul></ul><ul><li>NYC Health </li></ul><ul><ul><li> </li></ul></ul><ul><li>Sex and the Seniors video </li></ul><ul><ul><li> </li></ul></ul>
  24. 25. <ul><ul><li>The oldest adults in the U.S. (age 65+) are among the least likely to have high-speed access. (Just 31% have broadband at home). </li></ul></ul>
  25. 26. Drawing & Monitoring Traffic <ul><li>Embedding social media into your site </li></ul><ul><li>RSS feeds </li></ul><ul><li>Hoot Suite </li></ul><ul><ul><li>Maintaining </li></ul></ul><ul><ul><li>Tracking traffic </li></ul></ul><ul><li> </li></ul><ul><li>Google Analytics </li></ul>
  26. 27. Newsletters <ul><li>Email Providers </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  27. 28.
  28. 29. Upcoming Webinars <ul><li>The Aging HIV Population </li></ul><ul><li>Thursday, March 10th at 3pm </li></ul><ul><li>Accessing and Using Social Media </li></ul><ul><li>Thursday, March 3rd at 1pm </li></ul><ul><li>Visit www. seniorplanet .org/olderadultshiv </li></ul><ul><li>to see full webinar schedule </li></ul>
  29. 30. Discussion <ul><li>To ask a question you can: </li></ul><ul><ul><li>Ask by audio </li></ul></ul><ul><ul><li>Send you question via chat </li></ul></ul><ul><ul><li>Email your question to [email_address] </li></ul></ul><ul><li>This webinar and the rest of the series will be available to download at www. seniorplanet .org/olderadultshiv </li></ul>