Search, Health Information, and Librarians

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Keynotes at CHLA 2007

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  • Search, Health Information, and Librarians

    1. 1. Search, Health Information, and Librarians Using the Best of Both Web 2.0 and 1.0 By Greg R. Notess SearchEngineShowdown.com
    2. 2. Tim’s Web 2.0 “Compact Definition” snipurl.com/compact <ul><li>Web 2.0 is the network as platform . . . delivering software as a continually-updated service that gets better the more people use it, . . . remixing data from multiple sources, . . . creating network effects through an &quot;architecture of participation&quot; </li></ul>
    3. 3. Two Sides of Web 2.0 <ul><li>Communication </li></ul><ul><ul><li>Frequent Focus </li></ul></ul><ul><ul><li>Wikis, Twitter </li></ul></ul><ul><ul><li>Blogs & Comments </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><li>Web Services </li></ul><ul><ul><li>Read/Write Web </li></ul></ul><ul><ul><li>Software Online </li></ul></ul><ul><ul><li>Sharable </li></ul></ul><ul><ul><li>Embeddable </li></ul></ul><ul><li>protopage.com/websoft </li></ul>
    4. 4. Data Interchange <ul><li>Embedding </li></ul><ul><ul><li>YouTube Video on MySpace </li></ul></ul><ul><ul><li>Spreadsheet on your Intranet </li></ul></ul><ul><ul><li>RSS Feed for News and Website </li></ul></ul><ul><ul><li>Scribd Docs on Web Pages </li></ul></ul>
    5. 5. Communities Building Information <ul><li>YouTube & Other Video Sharing </li></ul><ul><ul><li>Comment, rate, respond, embed </li></ul></ul><ul><li>Slideshare: Presentations Online </li></ul><ul><ul><li>Comment, embed </li></ul></ul><ul><ul><li>Alternative: ZohoShow </li></ul></ul>
    6. 6. Web Services: Communication <ul><li>Communicate with Users </li></ul><ul><ul><li>Screencasts </li></ul></ul><ul><ul><li>Shared Spreadsheets </li></ul></ul><ul><ul><li>Shared Document Editing/Publishing </li></ul></ul><ul><ul><ul><li>Scribd </li></ul></ul></ul><ul><ul><ul><li>Google Docs </li></ul></ul></ul>
    7. 7. Searching 2.0/Community <ul><li>Best: General Search Engines </li></ul><ul><li>Or Direct on Site </li></ul><ul><ul><li>MySpace, Facebook </li></ul></ul><ul><ul><li>Del.icio.us </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li>& Other Blog Search Engines </li></ul></ul>
    8. 8. Searching Current Interests <ul><li>Tags at social bookmarking sites </li></ul><ul><li>Del.icio.us for tech and buzz </li></ul><ul><li>FURL for more professional? </li></ul><ul><li>Connotea for scientific </li></ul>
    9. 9. Duplicates: Pros & Cons <ul><li>Duplication can Show Syndication </li></ul><ul><ul><li>Healthwise </li></ul></ul><ul><li>Search Engines De-Dupe </li></ul><ul><li>Try Several or Uncluster </li></ul>
    10. 10. Searching Difficulties <ul><li>Web 2.0 Content Unindexed </li></ul><ul><ul><li>Embedded Content Not Indexed? </li></ul></ul><ul><ul><li>Scribd </li></ul></ul><ul><ul><li>ZohoSheet </li></ul></ul><ul><ul><ul><li>State Libraries Example </li></ul></ul></ul>
    11. 11. Custom Search Engines <ul><li>Google Custom Search Engine </li></ul><ul><ul><ul><li>google.com/coop/cse/ </li></ul></ul></ul><ul><li>Swicki from Eurekster </li></ul><ul><ul><ul><li>swicki.eurekster.com </li></ul></ul></ul><ul><li>Yahoo! Search Builder </li></ul><ul><ul><ul><li>builder.search.yahoo.com </li></ul></ul></ul>
    12. 12. Newer Health Search Engines <ul><li>Healia </li></ul><ul><li>Mamma Health </li></ul><ul><li>Medstory </li></ul>
    13. 13. Healia <ul><li>Consumer health focus </li></ul><ul><li>Limits on left </li></ul><ul><li>Cached copy </li></ul>
    14. 14. Mamma Health <ul><li>mammahealth.com </li></ul><ul><li>Claims Deep Web Health Search </li></ul><ul><li>Limits on left </li></ul><ul><li>WebMD </li></ul><ul><li>MedlinePlus </li></ul><ul><li>MedicineNet </li></ul><ul><li>NHSDirect </li></ul><ul><li>RXList </li></ul><ul><li>Drugdigest </li></ul><ul><li>MayoClinic </li></ul><ul><li>HealthAtoZ </li></ul>
    15. 15. Medstory (beta) <ul><li>Limits on top </li></ul><ul><li>Term mapping </li></ul><ul><li>Down today? </li></ul>
    16. 16. Google Co-Op: Health <ul><li>google.com/coop/topics/Health </li></ul><ul><li>Need Account to Contribute </li></ul><ul><li>Current Stakeholders </li></ul><ul><ul><li>Important Health Players </li></ul></ul>
    17. 17. Multiple Medlines <ul><li>Where Searched? </li></ul><ul><ul><li>Google, Scholar, Scirus, Live Academic </li></ul></ul><ul><ul><li>Professional Audience Med Sites </li></ul></ul><ul><li>Where Not? </li></ul><ul><ul><li>Consumer-Oriented Med Sites </li></ul></ul><ul><ul><ul><ul><li>. . . Sometimes </li></ul></ul></ul></ul>
    18. 18. Search Overlap <ul><li>Between majors </li></ul><ul><li>Freshness of articles </li></ul><ul><ul><li>Web search engines </li></ul></ul><ul><ul><li>Pubmed </li></ul></ul><ul><ul><li>Other Medlines </li></ul></ul><ul><ul><li>Google Scholar </li></ul></ul>
    19. 19. &quot;Chronic critical ischaemia of the legs“ <ul><li>PubMed on May 7 th </li></ul><ul><li>As of May 26 th , found in </li></ul><ul><ul><li>Scirus </li></ul></ul><ul><ul><li>ISI Web of Knowledge Medline </li></ul></ul><ul><li>Not yet in </li></ul><ul><ul><li>Google Scholar </li></ul></ul><ul><ul><li>Live Academic </li></ul></ul>
    20. 20. “ . . . infliximab of refractory pyoderma . . . “ <ul><li>PubMed on May 16 th </li></ul><ul><li>As of 26 th , not found in </li></ul><ul><ul><li>Scirus </li></ul></ul><ul><ul><li>ISI Web of Knowledge Medline </li></ul></ul><ul><ul><li>Google Scholar </li></ul></ul><ul><ul><li>Live Academic </li></ul></ul>
    21. 21. HTML CSS CMS AJAX Perl JavaScript XML Wikis FRBR MODS Blogs RSS Web 2.0 Library 2.0 PodCasts Screencasts XHTML Second Life Twitter
    22. 22. MARC Boolean Concept Codes Doc Types Info Literacy Classification MeSH Verification Thesauri Controlled Vocabulary Reference Interview UDC Acquisitions Negotiation
    23. 23. Health Librarians <ul><li>Challenge </li></ul><ul><li>Keeping Up with Technology </li></ul><ul><ul><li>And Health Sciences </li></ul></ul><ul><li>Integrating All for Our Users </li></ul>
    24. 24. Search Well and Be Wise! Thank you! SearchEngineShowdown.com

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