2. Introduction
Corporate communication is a management function or
department, like marketing, finance, or operations,
dedicated to the dissemination of information to key
constituencies, the execution of corporate strategy and
the development of messages for a variety of purposes
for inside and outside the organisation.
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3. Job Prospects
The global competition in the business; the need to
maintain the brand; the upcoming of many multinational
companies (MNCs) in India; the changes in the
communication scenario by various media - all have
increased the scope of corporate communication. This
sector has been accepted as an integral part of every
enterprise to uphold the status and expand the business.
As it is a profession focused on the reputation of an
organization, it has a lot of responsibilities and plays a
vital role in building and maintaining relationships with
the stakeholders.
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4. A candidate with a relevant degree and good
communication skills can also get remuneration in the
range of Rs 3.5 lakhs per annum. Once you have relevant
experience of 4-5 years in the field, the annual
remuneration can easily go up to Rs 5-6 lakhs.
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5. Institutes
Lady Shri Ram College for Women, Delhi.
Christ University, Bangalore.
Manipal Institute of Communications, Manipal.
Indraprastha College for Women, New Delhi.
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