This document outlines a music video pitch by three students named Lily, Jess, and Ellen. They plan to create music videos for original artists they will portray, inspired by the song and brand of the artist Birdy. The proposed video would show the artist in her bedroom writing and performing the song, with flashbacks to her walking with a partner that gradually only show her walking alone. Influences include other music videos using a bedroom setting and voicemails. Potential challenges include weather, camera or technical issues, and limited daylight.

1. OUR MUSIC VIDEO PITCH
Lily, Jess and Ellen

2. Our track…

3. Why did we choose this…?!
Track:-
• We all love the actual artist!
• We feel inspired by the song but also comfortable as it is the
kind of music we normally listen to.
• We love how it links with other media texts we love- The Fault
in Our Stars film.
• We feel the narrative we will create through our video will
appeal to our target audience.
Genre:-
• Again, something we feel comfortable yet inspired by.
• This genre has strong conventions/conventional features.

5. HOW AND WHERE?

6. WHO IS OUR
ARTIST?
Ellen- Elixir- Potions
Jess- Daisy Ray- Luminescence
Lily- Amelie Rose- Enchantment

7. BRAND IMAGE
We plan to use the same brand image as the actual artist, Birdy, and
her management created for her, this being:-
• Pure
• Innocent
• Emotionally raw
• Feminine
• Natural
• Talented
• Original

8. VIDEO SYNOPSIS
-Begins with a voicemail played over an establishing shot, the
voicemail will not actually finish but instead we will fade into the song-this
will instantly create enigmas and engage the audience.
-Will then cut to her, present day, in her bedroom. She will be
writing/performing the song. Through out the verse there will be
flashbacks- in these flashbacks we will firstly present the image of her
and him walking together in one of our chosen outdoor locations, there
will be a warm filter put over the top of the image. Gradually over this
part we will place a graphic match, eventually leading to the image
presented being just her walking alone with a more cold, muted filter
placed over the top of the image.
-We will end where we started- in her bedroom, on her bed with the
voicemail playing over the top after the track has faded out. Once the
voicemail has ended, the image will fade to black.

9. LYRICS/IDEAS

10. •We will use natural, outside locations. The main location will be her
bedroom, it will have conventional mise-en-scene- pretty, vintage
furnishings, soft warm lighting e.g. fairy lights.
•She will be playing the guitar, showcasing talent and passion for
music. It is conventional to use instruments as props.
•Editing- cuts, graphic match, vintage filters, sun flares, slow motion.
•Costume, hair and makeup will be very natural and simple- messy
buns, beachy waves, nude lipstick, pretty dresses, cable knit jumpers,
winter boots etc.
HOW WILL OUR VIDEO
BE CONVETIONAL?

11. The Fault in Our Stars / Birdy - Tee Shirt / Official Video- the actual
actual track and the idea of the artists bedroom being the main
location.
Detail in the Fabric- Jason Mraz ft. James Morrison- the voicemail at
voicemail at the beginning.
Grow Old With Me- Tom Odell- the use of old vintage and warm
filters.
INFLUENCES

12. APPLYING GOODWIN’S
THEORY
Music videos demonstrate genre characteristics.
There is a relationship between lyrics and visuals. The lyrics
are represented visually.
There is a relationship between music and visuals. The tone
and atmosphere of the visuals reflects that of the music. (Our
piece will illustrate-the meaning of the song is made clear
through the video).
Star Image.
There is frequent reference to the idea of looking and
particularly voyeuristic treatment of the female body.
There is often inter-textual reference.

13. COSTUME
IDEAS

14. COSTUME
IDEAS

15. MOOD BOARD

16. LOCATION IDEAS

17. PROP IDEAS

18. HAIR
IDEAS

19. MAKEUP
IDEAS

20. How will our
digipak and
magazine advert
link to our video.
We will match the
mise-en-scene of
the video to that of
our digipak and
magazine advert.
Jess’ digipak and
magazine advert
will link as the
background of her
main images will be
made up of leaves,
pressed flowers and
other autumnal
looking things along
with an autumnal
looking filter.
Ellen’s digipak and magazine advert will
follow the mise-en-scene, specifically props,
presented in the video with her main themes
being vintage atlas print and polaroid pictures.
Lily’s digipak and
magazine advert
will be made up of
natural images
taken on location,
with a warm almost
sepia tone to them.
Our main location is our artists
bedroom, where we will present her
writing and performing the song- this
give the piece a very personal touch.
We will continue the personal touch
onto our digipak and magazine advert
with the fonts we plan to use;
handwritten and sketched.
We will all produce different digipaks and
magazine adverts for different artists but
because of the amount of locations we plan to
use, making links to the video for all of them
should be possible.

21. ANY POTENTIAL PROBLEMS/CHALLENGES?
-Weather: we may encounter harsh weather conditions such as rain, wind,
hail or snow.
-Camera problems: The camera may not work on the day for one reason or
another, therefore we have to plan back up shoots.
-Getting time off work: we all have part time jobs and it may be hard to all
get time off of work at the same time, therefore we have to plan when our
shoots are going to be well in advance.
-People in our outdoor locations- we will have to allow plenty of time to get
shots with no members of the public walking in them.
-Daylight: given the time of year we’ll be filming, daylight will be limited- we
will have to arrange our timings around this.

22. THANK YOU