1. The masthead has a strong brand
identity, with the iconic font and
colour. The red stands out and
immediately grabs the audience’s
attention, making the title of the
magazine the main focus. The
font gives a sense of
sophistication, yet is also quite
bold and daring.
The star of the magazine, Lily Allen, is
portrayed as quite flirtatious, with her
hand touching her mouth, and direct eye
contact with the audience. She is topless,
with her back turned and her hand on her
hip, appealing particularly to a male
audience. She is positioned in the centre
of the page, so the audience is
immediately drawn to her.
The panthers in the image
connote a sense of power and
perhaps evil, portraying Lily
Allen as a strong, fierce
woman. This is reflected in the
text, describing her as a
“beast”, which refers not only
to her, but also to the animals.
The word “wicked” is repeated
twice and works well the
image, as there are two
panthers, emphasising the
message of power the
magazine wants to put across.
The page is divided into thirds, with
the main focal points being in the
top left hand corner (masthead)
and the centre (‘Lily Allen’).
Lily is written in black and Allen is
written in white, suggesting two
different sides to her personality,
good and bad. This is reflected in
the image; although her facial
expression seems quite innocent,
her choice of clothing and posture
is very seductive and suggestive.
Also, one panther is growling
connoting a more wild side to her,
whereas the other seems more
tamed, portraying a calmer side.
This is enigmatic to the reader,
making them want to find out
more.
The golden line is the path the eye follows when scanning the
page. The audience is drawn to the masthead first, followed
by the image of Lily Allen, and then the cover lines at the top.
The barcode is seen last, as it is of least importance.
The cover lines enigmatically lure
the audience in, encouraging them
to read the full stories.
The colours used are red, blue, white, black and grey.
These are appealing to the eye, making the magazine
appear sophisticated and stylish, while being bold and
daring at the same time.