2. Existing Products- Exhibitions
Exhibitions create the chance for Artists, Photographers to show off their work in front of a large scaler
audience. Some work is sorted by theme of style or just the creator themselves.
1858 Exhibition of the Photographic Society of London
In February of 1858 Henry Cole recorded in his diary ‘Museum: Queen &c came to private view of the
Photographic Socy, being the first exhibition in the Refreshment upper room’.
The exhibition had 1009 photographs including 250 from its French counterpart.
However the attendance of the exhibition was extremely low and this caused the exhibition to be relocated to
a bigger venue close to Piccadilly.
Work from the exhibition was used again in 2009
3. Research-Audience
Photography is something that really has no age limits and every style can be done in a way that can be
preferred to a set age group.
For this project I really want to open my mind to a possible bigger target audience because I feel the idea of
landscape photography can be viewed and enjoyed by anyone. My audience will mainly be based off what
theme I use during the project.
The theme will just provide my intentions and aims for the project meaning once I have decided that I can pick
the theme and that will then allow me to think would picking a 4-5 year age gap group or 5 year plus group
allow me to achieve better results when it comes to evaluation.
4. Market Research
Exhibitions have been a way to show off incredible pieces of art, photography or anything. The first Art
exhibition took place in 1756 in London.
Exhibitions are outstanding ways to show case the best of the best work from a certain photographer, Artist,
Sculpture.
5. Market Research- The Family Man
In 1955, Edward Steichen created a photography exhibition that ran between January 24-May 8 at
New York’s Museum of Modern Art.
The exhibition featured 503 photographs from 68 different countries. After the exhibition had
finished in New York the exhibition went on an 8 year world tour recording record numbers during
those years. Steichen famously said ‘the people looked at the pictures, the people in the pictures
looked right back. They recognised each other.’
The physical collection of Family Man now lives in Steichen’s home country of Luxemburg in Clevraux
Castle.
World Tour
As part of the Museum of Modern Art’s international program, this meant the exhibition of Family Man
toured the world after it’s stay in New York. The tour made 37 stops in 37 countries across 6 continents.
The tour pulled in over 9 million viewers during the entire tour.. These were record breaking numbers
at the time. To this day it remains the largest.
The photos in the exhibition were focused on showing the commonalities that bind people and
cultures around the world, the message of the exhibition was to show humanism after the World War
II.
7. Sensation (Art) Exhibition
In late December of 1997, Charles Saatchi set up the Sensation Exhibition which featured work from many
young British artists. It first appeared on September 18 and ran to December 28 in the Royal Academy of Art, it
later had a mini world tour heading to Berlin and New York.
During the shows time in London and New York the show gained a fair amount of controversy due to the
inclusion of show images of Myra Hindley and the Virgin Mary. The Mayor of New York was quick to speak out
along with many others saying the show for attempting to boost the value of work by showing it to museums.
The controversy came after Marcus Harvey created a piece that looked like Myra Hindley who was a murderer.
A group called The Mothers Against Murder and Aggression picketed the show with one of Hindley’s victims
Mothers Winnie Johnson joining forces.
In September of 1997, David Gordon the Secretary of the Royal Academy
8. Topic Research
Landscape photography is the art of capturing images that embody the true essence of nature.
Tips for brilliant landscape photography:
Planning where to go, Choosing the best possible camera, Polarize, Graduated filters, wide angle lens, three legs are
better.
Polarize- The polarizing filter is designed to reduce the natural reflections can that be affecting the pictures, reduce
the atmospheric haze but also increase the colour saturation as well. There are two types of polarizing- Linear and
Circular.
Linear- Have a single polarizing layer and are most known for causing mirrors for cross-polarizing on SLR and DSLR
Circular- Have a second quarter layer that will repolarize the layer before.
Use of a tripod
Having a perfectly still camera is a key element is capturing the best picture of the landscape in front of you.
Three legged tripods provide the extra stability to create an outstanding final picture whereas two legs can easily
loose it’s balance or be affecting by the natural elements.
9. ISO
The ISO setting is a simple camera setting that allows you to make your picture brighter or darker. As you
increase the ISO number the photo will slowly become brighter and brighter and as you decrease the photo
will become darker.
The use of ISO can at times come with some consequences because if you take a photo using too much ISO it
can make the final image blurred, show a lot of grain. ISO should really only be used if you cannot edit the
brightness using shutter speed.
ISO stands for International Organization For Standardization
ISO Values- ISO 100(Low ISO), ISO 200, ISO 400, ISO 800, ISO 1600, ISO 3200, ISO 6400 (High ISO)
Whenever you use ISO and brighten the picture you can basically doubling the ISO number.
Most cameras have a basic ISO that is low and normally called ‘Base ISO’. This setting is actually rather
important because it gives you the chance to produce an image to its highest possible quality. Some cameras
do allow you to change the base but most tell you to leave it so you can produce the most high quality picture.
10. Exposure Triangle
Exposure triangle
ISO- Effecting the amount of noise
Shutter Speed- Effecting the sharpness or blur of a moving subject
Aperture- Effecting Shallow or deep depth of field
The exposure triangle is used to help explain the relationship between ISO, Shutter
Speed and Aperture
Shutter Speed
The length of time light is allowed to hit a
sensor. This is measured in a matter a seconds.
Aperture
Size of the circular hole in the lens that allows
the light in. The bigger the hole the more light
reaches the sensor.
By doubling the hole you also double the time.
ISO
ISO can be thought of as the digital
sensors sensitivity.
Aperture equation
f-stop= focal length/diameter
Diameter= focal length/f-stop
11. Exposure
The metering scale
Most of the worlds cameras today use something known as a TTL metering or a through the lens metering
what this means is the camera examines the light coming through the lens and it will then automatically adjust
the settings so you as the photographer don’t have to sit messing about with the settings as the lighting
improves or gets worse. You can however change the settings manual by searching in the camera’s settings.
Your scale should always be on 0 then as the number go up to the right hand side that will indicate
overexposure. But as the counter moves back toward zero it returns to a normal overexposure.
12. Composition Techniques
Composition is photography is used in a way to try influence viewing behaviour. Like knowing where you want
your viewers eyes to be or having a certain point in particular you want to stand out and catch the most
attention.
1. Simplifications
2. Filling the frame
3. Rule of Thirds
4. Framing
5. Colour
6. Contrast
7. Leading Lines and Shapes
8. Symmetrical Balance
9. Asymmetrical Balance
10. Depth and layering
13. Raw Vs JPEG
A Raw image (can be known as a Digital negative) is an image file containing unprocessed and therefore Raw images. These Raw
images come from the camera’s digital sensor. This means the pictures must be processed before been used or printed.
Jpeg images are the opposite they open easily, they come out already processed and are instantly ready to be used or printed.
Raw normally contain 3 different elements: The actual raw image from the camera’s digital sensor, a camera quality processed
Jpeg preview and thumbnail and the relevant metadata information.
Pros of a Raw image
1. Gives you a more deeper range
of colours
2. Finer control and the
adjustment potential is much
higher
3. After the picture is taken you
can adjust the colour
4. Raw images are lossless
5. Increased sharpening potential
6. Easy to convert into a different
raw format
7. Gives you clear proof of
ownership
Cons of a Raw
image
1. You must post
process the
image
2. Takes up larger
amounts of
storage
3. Raw image
compatibility
4. Sharing images
5. More files to
manage and
keep track of
6. Much large
backups
Pros and Cons of Jpeg
Pros
Already processed
Easy compatibility
No slowdown from camera
Quick easy backups
Cons
Recovery options are limited
Overall
Raw seems to have a deeper range and clearly does give you
a better final image but it does require a lot of work and you
do need the extra process. Jpeg is the easier of the two for
sure and if you can get your camera settings right and the
pictures you capture are strong Jpeg can support you.
14. Use the Golden Hour
The golden hour is a time period that occurs shortly before sunrise and shortly before sunset. The period
is defined by the natural light which is given a warm and reddish hue. This is normally an hour before the
sun actually rises and an hour before it then sets.
The sun’s low angle creates the chance for it’s rays to filter through a greater distance therefore creating
a colour temperature at the redder of the spectrum. This allows create longer shadows therefore creating
the golden opportunity for photography.
Sun’s angles during the golden hour
Morning sunrise- -4-6 (minus 4 degrees to 6 degrees)
Evening sunset 6/-4 (six degrees to minus four degrees)
Despite the name the golden hour this golden period only really lasts 20-30 minutes but it all depends on
the location, the current season and the weather.
Why Photographers love this hour
Softer- The rays from the sun come down at angles instead of the straight down that occurs during the day. Creating more
flattering light
Directional- Low angles create longer shadows and lighting situations. Helpful if you want silhouettes or lens flares
Warmer- The golden hour creates situations where you can capture lots of yellows, oranges and reds. These colours help create
a mood of positivity and happiness
15.
16. Lenses
Wide angle Lens- The most popular type of lens for landscape photography. Some pictures do suffer from wide
angle lens because you have the beautiful scene along with then added extras because the lens capturing so
much in one go.
They really allow you to capture the best possible landscape pictures. They are especially good if you want to
exaggerate the background of the picture. But these lenses don’t grantee good pictures and the best results.
Normal Lens- The main issue with these lenses is they can become static or boring after multiple uses. The big
positive is these angles is the final results look incredibly real and natural.
17. Depth of Field
Depth of field is the distance between the closest and
furthest away object in a photo.
Can be calculated using an equation using
Focal Length, Distance to subject, Acceptable circle of
confusion size and Aperture
DOF = depth of field
u = distance to subject
N = f-Number
c = circle of confusion
f = focal length
