2. Emily Grimshaw: Focus group of Final Product
We created a focus group of Facebook that included 6 people; we posted a link to our draft edit of
our music video final product. We then asked our participants to answer 5 questions on the music
video. This allowed us to gain an outside opinion on the positive and negative elements of our music
video and this will allow us to develop our music video so that it was more appropriate for our
demographic.
The first question we asked was “How effective are the special effects used?” and the feedback we
gained to this was that our special effects were used well and contributed towards the final image of
our product. A few comments said that the effects weren’t too obvious and that they didn’t over
power the video. This was is a response that we were hoping for because we didn’t want to use a
filter over the top of our footage that would distract away from the storyline; we were hoping it
would complement it. One comment said that they though the ‘Luma’ effect made the video appear
atmospheric which is what we wanted because the filter was primarily used to convey the lonely
emotions of the artist and the dark filter connote this.
Then next question was “Is the narrative easy to understand/relatable?” our response was that the
narrative was easy to follow which was crucial when we were filming and editing the video especially
when creating an enigmatic and time distorted structured video. It was also said that the footage is
relatable to the audience which is another element that we were hoping for. Due to our
demographic being young adults/teenagers we used actors of a similar age so that the audience was
able to relate to them because hey may have had similar relationship problems their selves
Another question we asked was “what improvements would you make to the video?” the overall
response to this was that nothing major needed to be changed to the video however there was
some issues with the continuity of the footage because some of the filming was more exposed than
others. We had noticed this ourselves so we tried to correct it in our final edit by applying a filter
over the top of the ‘Argument’ scene which was slightly too exposed, this improved the quality and
made the clips fit together better which ultimately made the video appear more realistic.
The fourth question was “how effective were the flashbacks are they clear” our participants
answered saying that they are helpful in creating an emotion response, we intended this because
the flashbacks were used to convey the idea that the relationship was all the character can think of,
it also shows the regret she feels towards it. Another person also said that the flashback is effective
in conveying the characters emotion and that this fits with the theme of the music. The flashback
was also use because the narrative of our video is quite conventional however we thought that the
flashback element broke these conventions.
The last question was “is the indie/alternative genre conveyed well?” a lot of the responses stated
that this was done effectively through conventions and element such as props, setting and narrative.
This was crucial to us because the audience will be able to instantly recognise the genre of or video
therefore making our video conform to the audience’s needs.
