This is question 3 of my evaluation

1. Question 3-
What have you learned from your audience feedback?
To gain audience feedback we uploaded our final music video on to YouTube which allows people to
comment on the video expressing their opinion. To get more feedback we created another focus group
with 5 people who are all included in our target audience.
Positive comments
Our focus group gave us a variety of comments however they were mostly positive. They all seemed to
really like the video in general with not a lot to complain about which was a god sign. Ellis said that he
really liked the editing and how it was done, he liked he cuts on the beat and said it was a good idea and it
worked really well. Jess explained that she really liked the storyline and she said it was clear which was a
good thing as sometimes in music videos there is clearly a storyline but it’s not always apparent what it is.
As we uploaded it on YouTube people are free to comment on it and say what they liked and or didn’t like,
we did actually get a few comments and they were mostly positive. They all said they really liked the use of
different locations and how we edited it.
The comments made about my digipak and advert were again mostly positive as in the focus group they all
said they really liked them and how I’d made them. For example, Jess said she really likes the use of bright
colours as they are eye catching and makes it look interesting. Ellis said he liked how the main image is on
another image that spreads across all three panels. Again the comments made about my album advert
were also mainly positive as Joe said he liked how both products were quite closely linked through the use
of a similar theme and colour scheme, similarly Jess said she liked how I used the same font across all three
of the products as this can built up a house style or brand identiy.
Negative comments
Overall most of the comments we received were positive
however there were a few that weren’t so much as negative
but it was constructive criticismon how we could improve or
do
somethings
differently. A
comment

2. that we received more than once was about the shots of the phone and how we could maybe make it look
better and more clear. Another comment was about the acting, as we were just using our friends to act in
the video their performances may not have been as good as they would’ve been if we used actual actors,
they said that some parts were quite cringey and maybe not as realistic as they
could’ve been. Apart from a few negative comments most of the feedback we
received was very positive and we are quite happy with everyone’s response.
One comment that I fully understand about my digipak was made by Daisy saying
that I could have maybe not put so much text on the inside panels as it is quite busy
so instead I could maybe include parts of the lyrics in a bigger font. Jess also said I
could maybe make both of the images of the model the same colour instead of one
black and white and one colour. Even though Joe said he liked how both the digipak and advert linked in
together very well he said that it may have been better to make them either both black and white or both
colour as at a first glance you may not necessarily know they are linked together. Also it was said that I
could probably have included one more review just to make it look like it has more attention and there a
more reasons why people should buy the product.
How the comments will change the way we work in the future
After receiving all of the comments weather positive or negative we have taken them all on board and if
we were to work on a project similar to this in the future we would probably change a few things. If we
were to film a video similar to this, we would probably spend a bit more time on trying to get the shots to
look as good as they can for example use artificial lighting to reduce the amount of grainy shots and maybe
focus clearer on a phone screen should one be used, so overall we would probably spend a bit more time
on perfecting the shots. Overall all of these comments will allow me to become better at filming and
editing as I will learn from my mistakes.
What the comments taught us about producing and editing a music video
The comments that we received has taught me that nothing is perfect the first time and it all takes
practice. There will always be parts that we can improve on for example we can improve on the lighting
and even some of the cuts as they may be too soon or too late. Therefore, this makes the audience
feedback very important as it tells us what we can improve on instead of us making the same mistakes
again. The comments made have been very useful as they have told us what we are doing right and wrong
but also they have made us realise that it isn’t a simple task to produce and edit a music video, there is a
lot of time and effort that needs to be put in to this to get the outcome you want. They have let us know
that in the future we may need to spend more time on the production side of things as most of the
criticismwas about the shots and the lighting. The positive comments are also very useful as they tell us
what we are doing right and we can transfer them into a possible future production.