1. Music Video Final Ideas
Our music video will be produced in a style that is fitting to the Indie/alternative genre, we
will do this by using conventional music video filming and editing techniques while also
creating a piece that will be original and visually interesting for the audience. The particular
song we have chosen is called ‘Youth’ by the British band Daughter, we have selected this
song because it is a fairly unknown which wouldn’t allow the audience to have
preconceptions of the song.
The song we have chosen focuses on the breakdown of a relationship and how the artist is
trying to deal with these issues. Therefore, through our video we are aiming to convey the
emotions of the artist through an enigmatic and elliptical narrative. In order to do this we
will use a circular narrative meaning the video will start and finish at the same point which
will engage the viewer from the beginning and keep them intrigued until the end. The
storyline follows a young couple, who are having problems in their relationship, which will
be shown from the girl’s perspective. Whilst the main narrative is shown there will also be
flashbacks to the couple when they first met, this creates a juxtaposition of emotions and
shows that the girl doubts her decisions to end the relationship.
Throughout the video we wish to show a wide a range of settings so that the video is visual
aesthetic for the audience. This will include shooting in town when we show the couple on
their first dates as this is a conventional setting for a music video and will be relatable for
the audience. We are also thinking about filming in the woods to create some interesting
images which will involve low key lighting to show the contrast between the couple happy
on their first dates to the artist after their break up. We also want to film in winter to enable
us to capture the theme of loneliness and to show their troubled relationship, it will also
make the video visually exciting. The fact that we are trying to capture the relationship
before and after, we will need to shoot the video in various locations which have different
connotations. In addition to this, we had the idea of filming at a party where there are lots
of people having a good time, and juxtapose this with the female character in the video
being at the party but looking upset and confused.
The video will also include a wide range of different camera techniques and shots, again to
keep the interest of the audience. More specifically, the song we have chosen which is
‘Youth’ by Daughter begins with a long acoustic guitar intro, therefore we had the idea of an
extreme close up shot of the female or male character playing the guitar, which is slightly
out of focus but gradually sharpens and becomes more clear as the song progresses. We will
also use close up shots of the lead female characters, with direct mode of address, in order
to engage the audience and convey the emotions she is feeling. In addition to this, because
the song focuses on the breakdown of a relationship, we had to idea of including ‘amateur’
filming techniques taken from an old fashioned cam recorder, which the couple have shot

2. themselves at the beginning of their relationship. These clips could be shown throughout
the course of the video in order to give the audience a sense of what the relationship used
to be like and why the female characters misses it. For this, we would use a hand held
camera technique and then in post-production edit the footage to make it appear like
amateur filming.