1. Strong branding experience Collaborated with sales management team to develop a certification program for distributors Led the development of the branding for the certification

2. Utilizing the Web to Drive Results Developed an integrated online platform for distributors to access their business development funds, customize marketing materials, and claim incentives and awards Increased utilization of programs in the first three months by 50%

3. Exceptional Project Management Skills Led a cross-functional team in the development of a non-cash based incentive program for distributor sales employees

4. Proven Ability to Build Strong Customer Relationships Facilitated distributor councils to provide a forum for open dialogue and strengthening partnerships New Training and Manager Guide for Onboarding New Hires Defined expectations for the supplier-distributor partnership Benchmark financial study launched

5. Ability to Drive Initiatives and Projects Successfully led the strategy, planning, execution, and post-event follow-up and look-back for 13 national trade event programs

6. Develop Integrated Marketing Programs that Deliver on Objectives Developed Turn-key Sales & Marketing Plans for Fleets Print, radio, online advertising On-hold messaging Three-part direct mail campaign Event materials Scripts for call-outs and follow-up Supported by distributor contest and incentives Decreased sales cycle time by an average of three months with multiple touches and identifying the decision maker Streamlined plan of sales and marketing tactics Unsure of what to do and when