Ashley Karalfa is an experienced sales, event planning, and social media strategist with four years of management experience within a major entertainment consulting company. She is seeking a position utilizing her marketing and customer service skills. Karalfa has experience managing private events, developing social media strategies that increased followers and traffic, and coordinating event planning, marketing, and sales. She also has experience analyzing data, developing budgets and forecasts, and strengthening marketing plans.

1. Ashley Karalfa
EXPERIENCE
PRIVATE EVENTS MANAGER/ SOCIAL MEDIA MANAGER/
PROMOTIONAL SALES MANAGER
Power Plant Hampton Roads, Hampton, Virginia
 Works directly with clients and collaborates on project plans
and executes objectives
 Devises and strengthens Marketing Plan; Improves Online
Marketing Plan by 60%; Exceeds participation goals
 Produces detail statistical reports using monthly surveys
 Leads record-setting sales figures, territory startup/expansion
and new account development
 Conducts research on target company pursuits
 Maintains and presents events on a 90 day calendar
 Coordinates and monitors Social Media strategy and updates
 Event planning and management to include location set ups,
managing attendee and registration, and prepare necessary
marketing collateral
 Prepares annual marketing budget and forecast
DISTRICT SOCIAL MEDIA MANAGER (Temporary)
Power Plant Live!, Baltimore, Maryland
 Developed social media strategies increasing fan base on
Facebook of 2,500 new followers within the first month
 Implemented 25% increase in traffic within first 6 months,
causing increase in subscription sales
 Content writing and development, created 150 eye-catching
Facebook posts, 600 Tweets, and 40 Instagram posts on weekly
basis
 Gathered user data and implemented campaigns through paid
search and organic link-building
 Achieved a solid understanding of the market through effective
research and analytics using keyword research, trend analysis,
and media case studies.
SOCIAL MEDIA MANAGER AND FRONT DESK MANAGER
Shear Style Salon and Spa, Yorktown, Virginia
 Created/maintained updates for social media networks
 Created/disseminated promotional offers using Demand Force
 Scheduled appointments for a staff of 12
 Maintained cash intake and distributed payments and tips
SALES MANAGER
Tapps, Hampton, Virginia
 Assigned sales territories, set goals, coached, and established
training programs for sales staff
 Obtained, organized, and used data collected from traffic
within venue
 Booked and managed all major expense accounts
 Coordinated and designed event advertisements for 90 day
marketing calendar
07/13
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PRESENT
SUMMARY
Experienced sales, event planning, and
social media strategist with four years of
management experience within a major
entertainment consulting company
seeking a position utilizing my marketing
and customer service skills.
EDUCATION
Thomas Nelson Community College
AA Degree in Business Administration
(Pursuing)
Student Ambassador
United States Army
Basic Combat Training
Advanced Individual Training
February 2009 – October 2009
Graduated with honors
TRAINING
Cultural Awareness Training (2015)
Social Networking Protection Cert. (2015)
Media Relations (2015)
Army Achievement (2015)
National Training Center (2014)
HOST 3501- W84 Prepare Care Share
Combination with Joint Effort Workforce
Development (2007)
References available upon request
SKILLS
Excellent communication skills in social
media and design as well as customer
support and clients
Technically trained in Adobe CS5
including InDesign, PicMonkey, Cordish
Control
Advanced skills in Microsoft Office
Suite, Excel and Word, and PowerPoint
(757) 696-2482
506-G Waters Edge Drive
Newport News VA 23606
AKaralfa@gmail.com www.LinkedIn.com/AshleyKaralfa
05/15
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09/15
03/13
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08/13
02/12
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02/13